Director of Influencer and Ambassador Partnerships

Company Overview

Pearl West is not your typical consumer brand company. We own and operate a portfolio of fast-scaling e-commerce brands—currently at over $40M in run rate—with the goal of growing and exiting each one at their peak. Some of our brands are homegrown, others acquired. All are performance-driven and built to scale fast.

We operate like a startup but with capital and experience that rival private equity. Our centralized team model allows us to build, test, and iterate at lightning speed across media, creative, ops, and growth. We’ve assembled a crew of high-ownership marketers, operators, and strategists who know how to ship fast and scale smart.

We’re backed by operators who’ve built 9-figure DTC brands and seen exits from the inside. Now, we’re building a top-tier performance marketing engine—and we’re looking for a specialist in identifying breakout talent before they go mainstream.

Role Overview

We’re hiring a Director of Influencer and Ambassador Partnerships   to help us discover and build relationships with early-stage, high-potential creators across YouTube, TikTok, and Instagram. Your job is to spot talent before they blow up—and bring them into our ecosystem.

This is not about chasing big names. It’s about recognizing rising stars and aligning with them early, especially in the fitness, wellness, and performance verticals. You’ll identify promising creators, maintain curated watchlists, and support outreach efforts in collaboration with our marketing and brand teams.

This is a contract/consultant role with flexible hours, designed for someone who already lives inside the creator space and knows how to find the signal in the noise.

Key Responsibilities

• Identify up-and-coming creators across YouTube, Instagram, and TikTok—especially in fitness, wellness, health, and performance niches.

• Build curated lists of high-potential creators per week who align with our brand aesthetics, values, and customer psychographics.

• Analyze creator engagement, audience quality, content style, and growth velocity to determine breakout potential.

• Collaborate with internal teams to align creator selections with product launches, brand campaigns, and category goals.

• Source relevant creator contact details and support outreach or intros to facilitate partnerships.

• Stay on top of platform trends, subcultures, and emerging content formats.

• Present examples of the kind of creators who fit our target persona (to be guided by examples from John)

Key Performance Indicators (KPIs)

• Curate a consistent pipeline of qualified creator leads weekly/monthly

• Maintain at least 80% alignment rate between scouted creators and brand fit, based on internal feedback

• Deliver promising creator partnerships per brand per quarter

• Support campaigns that result in measurable lift in engagement, traffic, or conversions

• Maintain an active, living list of creator prospects across brands and platform

Success Benchmarks (30-60-90 Days)

First 30 Days

• Understand Pearl West’s brands, audience personas, and tone

• Receive initial creator examples from leadership and develop sourcing strategy

• Deliver first batch of qualified creator leads across platforms  

First 60 Days

• Begin contributing to early-stage influencer campaigns

• Identify overlooked or under-the-radar creators with high upside potential

• Streamline sourcing process and share weekly scouting updates  

First 90 Days

• Provide regular recommendations that result in active collaborations

• Maintain a category-specific creator watchlist across fitness, health, wellness

• Operate with increasing independence in creator discovery and vettin

Required Skills & Qualifications

Must-Have Skills

• Demonstrated experience sourcing and evaluating emerging creators across social platforms

• Deep knowledge of the YouTube, TikTok, and Instagram creator landscape

• Pattern recognition skills—you can tell who’s going to pop before they do

• Comfortable creating and maintaining organized watchlists or databases

• Strong communication skills; able to articulate why a creator is a fit and how to approach them

• Existing contacts or the ability to reach creators through DMs, email, or network  

Nice-to-Have Skills

• Previous work with fitness, health, wellness, or performance brands

• Relationships with influencer agencies or creator collectives

• Experience working in DTC or e-commerce brand marketing teams

Experience & Education

• 2+ years in influencer marketing, creator partnerships, or social media talent scouting

• No specific degree required—track record and results matter more

Who Should Apply

Apply if you:

• Are obsessed with creator culture and scroll with purpose

• Know how to spot talent before they hit the algorithm

• Prefer agility, independence, and output over hand-holding

• Want to work closely with fast-moving operators and see your impact fast  

Do not apply if you:

• Only work with macro influencers or traditional agencies

• Need rigid structure and layers of approval

• Aren’t immersed in YouTube, TikTok, and Instagram creator scenes dail

Why Join Pearl West

• Speed: Work with operators who make fast decisions and value execution

• Ownership: You’ll be trusted to run with ideas and deliver results

• Visibility: See your contributions directly impact growing brands

• Network: Collaborate with marketers, founders, and ex-agency talent who’ve scaled brands to 9 figures

• Flexibility: Remote, output-based, high-trust environmen

Compensation & Contract Details

• Type: Contract / Consultant

• Rate: Commensurate with experience (hourly or project-based to be discussed)

• Work Arrangement: Remote / Flexible

• Duration: Ongoing with potential for expanded role or retainer based on performanc

Application Process

• Submit your resume and a short cover letter or Loom video describing your creator scouting experience

• Include 3–5 emerging creators you’ve recently discovered and why they’re worth watching

• Interview with the Head of Marketing or the COO.