Director of Growth Marketing — Gia
About this Position:
We are looking for a strategic yet hands-on Director of Growth Marketing to own our full-funnel Product-Led Sales (PLS) engine. Reporting to the GM/Head of GIA, you will be the architect of our self-serve and sales-assist funnels. Your mission is to transform visitors into power users and high-value accounts by building a high-velocity experimentation system across web, onboarding, and lifecycle stages. This is a foundational leadership role where you will initially drive execution while building and leading a specialized growth and lifecycle pod.
What You Will Do:
Own Full-Funnel Growth: Drive KPIs across the entire PLS journey: Visitor → Signup → Activation → PQL → SQL → Expansion.
Accelerate Activation & Onboarding: Partner deeply with Product and Engineering to define 'aha' moments, improve onboarding UX, and reduce time-to-value through in-product guidance and templates.
Scale Lifecycle & Retention: Build sophisticated behavioral segmentation and automated journeys (email, in-app, SMS) to drive seat expansion, upgrades, and churn prevention.
Operationalize PQLs: Define and scale PQL scoring and routing frameworks in collaboration with Sales and RevOps, ensuring a seamless handoff based on usage signals and ICP fit.
Execute High-Velocity Experimentation: Establish a 'weekly shipping' culture for experiments across pricing, packaging, and landing page conversions.
Build the Growth Stack: Oversee the growth analytics backbone, ensuring clean instrumentation and event taxonomy using tools like Segment, PostHog/Amplitude, and HubSpot.
Lead a Lean Pod: Recruit and manage a high-performing team across lifecycle, paid media, and growth ops as the function scales.
What we're looking for:
Minimum Requirements:
Experience: 8+ years in Growth Marketing, Lifecycle, or PLG roles within B2B SaaS, including 2+ years of direct people management.
Analytical Rigor: A strong product orientation with the ability to speak 'instrumentation' and partner effectively with Eng/Product teams.
Execution Mindset: A hands-on operator capable of shipping landing pages, building dashboards, and designing experiment readouts from scratch.
Strategic Impact: Proven track record of driving measurable lifts in activation and retention cohorts, rather than just top-of-funnel traffic.
Communication: Crisp, high-trust communication skills with the ability to translate complex AI value propositions into clear customer outcomes.
Technical Familiarity (Nice to Have): Experience with AI/agentic products, SQL literacy, and familiarity with the HR Tech or Compliance domains.
We will consider for employment all qualified applicants who meet the inherent requirements for the position. Please note that background checks are required, and this may include criminal record checks.
The annual gross base salary range for this position is $179,200.00 - $224,000.00 plus variable compensation.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
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Director of Growth Marketing — Gia
About this Position:
We are looking for a strategic yet hands-on Director of Growth Marketing to own our full-funnel Product-Led Sales (PLS) engine. Reporting to the GM/Head of GIA, you will be the architect of our self-serve and sales-assist funnels. Your mission is to transform visitors into power users and high-value accounts by building a high-velocity experimentation system across web, onboarding, and lifecycle stages. This is a foundational leadership role where you will initially drive execution while building and leading a specialized growth and lifecycle pod.
What You Will Do:
Own Full-Funnel Growth: Drive KPIs across the entire PLS journey: Visitor → Signup → Activation → PQL → SQL → Expansion.
Accelerate Activation & Onboarding: Partner deeply with Product and Engineering to define 'aha' moments, improve onboarding UX, and reduce time-to-value through in-product guidance and templates.
Scale Lifecycle & Retention: Build sophisticated behavioral segmentation and automated journeys (email, in-app, SMS) to drive seat expansion, upgrades, and churn prevention.
Operationalize PQLs: Define and scale PQL scoring and routing frameworks in collaboration with Sales and RevOps, ensuring a seamless handoff based on usage signals and ICP fit.
Execute High-Velocity Experimentation: Establish a 'weekly shipping' culture for experiments across pricing, packaging, and landing page conversions.
Build the Growth Stack: Oversee the growth analytics backbone, ensuring clean instrumentation and event taxonomy using tools like Segment, PostHog/Amplitude, and HubSpot.
Lead a Lean Pod: Recruit and manage a high-performing team across lifecycle, paid media, and growth ops as the function scales.
What we're looking for:
Minimum Requirements:
Experience: 8+ years in Growth Marketing, Lifecycle, or PLG roles within B2B SaaS, including 2+ years of direct people management.
Analytical Rigor: A strong product orientation with the ability to speak 'instrumentation' and partner effectively with Eng/Product teams.
Execution Mindset: A hands-on operator capable of shipping landing pages, building dashboards, and designing experiment readouts from scratch.
Strategic Impact: Proven track record of driving measurable lifts in activation and retention cohorts, rather than just top-of-funnel traffic.
Communication: Crisp, high-trust communication skills with the ability to translate complex AI value propositions into clear customer outcomes.
Technical Familiarity (Nice to Have): Experience with AI/agentic products, SQL literacy, and familiarity with the HR Tech or Compliance domains.
We will consider for employment all qualified applicants who meet the inherent requirements for the position. Please note that background checks are required, and this may include criminal record checks.
The annual gross base salary range for this position is $179,200.00 - $224,000.00 plus variable compensation.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.