Director of Growth Marketing

Description 

The Director of Growth Marketing will be instrumental in driving customer acquisition and growth through strategic and data-driven marketing initiatives. You will oversee and integrate paid media, affiliate marketing, performance marketing, and lifecycle marketing into a cohesive growth marketing team. This strategic position demands a blend of creativity, analytical acumen, and leadership skills to design and implement comprehensive growth strategies. The ideal candidate will have a proven track record of leading high-performing teams and executing successful growth strategies.

Key responsibilities 

• Leadership and Team Management:

  • Lead and mentor a diverse team of marketing professionals across paid media, affiliate marketing, performance marketing, and lifecycle marketing.

  • Foster a collaborative and high-performance culture, setting clear goals and expectations for the team.

  • Develop and implement team processes, workflows, and best practices to maximize efficiency and effectiveness.

• Strategic Planning and Execution:

  • Develop and execute comprehensive growth marketing strategies to drive customer acquisition, engagement, and retention.

  • Oversee the planning, execution, and optimization of multi-channel marketing campaigns, ensuring alignment with overall business goals.

  • Identify and capitalize on growth opportunities through data analysis, market research, and competitive analysis. 

• Performance and Analytics:

  • Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.

  • Measure and optimize Cost Per Acquisition (CPA) and Return on Advertising Spend (ROAS) to ensure efficient spending and high (incremental) returns.

  • Continuously assess overall paid acquisition performance, identifying opportunities for improvement and scaling successful tactics.

• Budget Management:

  • Manage the growth marketing budget, ensuring efficient allocation of resources and maximization of ROI.

  • Evaluate and negotiate with external vendors and partners to support marketing efforts.

Qualifications 

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

• 8+ years of experience in growth marketing, with a focus on customer acquisition and performance marketing.

• Proven track record of leading and scaling high-performing marketing teams.

• Strong analytical skills and experience with data-driven decision-making.

• Deep understanding of digital marketing channels, including Paid Media, Affiliate Marketing, Performance Marketing, and Lifecycle Marketing.

• Exceptional communication and presentation skills, with the ability to articulate complex concepts to both technical and non-technical audiences.

• Strong project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.

• Experience with marketing automation tools, CRM systems, and analytics platforms.

• Creative thinker with a results-oriented mindset and a passion for continuous improvement.

Salary range: $150,000-$230,000 USD - Please note that salary ranges are global, regardless of location, and we pay in local currency.

Read more about our compensation philosophy and benefits.