Director of Design - Ads Platform

We are looking for a Director of Design to lead the experience for our Ads Platform pillar. In this high-impact role, you will be the design leader for the entire ads platform ecosystem, including the end-to-end experience of ads.reddit.com. You will be responsible for defining and executing the experience strategy for a critical area of our business, transforming how advertisers engage with the Reddit community.

You will oversee the design vision for major strategic initiatives, including evolving our ads manager toward A and agentic  campaign management experiences that deliver optimal performance while inviting transparency, control and human ingenuity.. Your work will be central to our goal of growing our base of active advertisers and defining the next set of industry leading innovations inside of a rapidly growing ads business at Reddit.

Responsibilities

• Strategic Design Leadership: Create and drive an end-to-end UX strategy for the Ads Platform that aligns with Reddit’s mission. You will drive the experiences that define our ads platform including, campaign management, insights, recommendations and creative generation and evolve our business model through intuitive, high-impact design.

• Product-Led Growth: Lead the design of features that drive self-service adoption, such as in-platform insights, recommendations, and advanced reporting insights.

• Organizational Scaling: Lead and manage a high-performing team of designers, , fostering a culture of mentorship and craft excellence.

• Cross-Functional Impact: Partner deeply with Product and Research to drive platform-wide initiatives, ensuring that complex ad technology—such as Ads APIs, billing, and CRM tools—is accessible and user-centric.

• Operational Excellence: Own the quality of the advertiser experience and the efficiency of the design organization by enhancing design systems and high-impact delivery workflows.

• Executive Influence: Effectively communicate and influence at the executive level, serving as a subject matter expert on ad tech industry trends and user behavior.

• Change Management: Exhibit a 'Reddit-first' attitude, showing the ability to quickly pivot design functions to support rapidly changing business priorities and advertiser needs.

Qualifications

• Experience: 10+ years of relevant design experience, with at least 5+ years managing teams of 10+ designers.

• Ad Tech Expertise: Deep functional knowledge of ads management platforms, including Campaign and Creative Management, Reporting/Insights, and Advertiser Growth or similarly complex sales or enterprise systems.

• Visionary Portfolio: A world-class portfolio demonstrating design strategy and systems for complex, professional-grade platforms at scale.

• Strategic Acumen: Proven experience driving company-wide initiatives (like AI-driven automation or business model shifts) with significant business impact.

• Ambiguity Leadership: Ability to build solutions from first principles in ambiguous situations and elevate the performance of the entire Leadership Team.

• User Empathy: A strong sense of empathy for the advertiser journey, balanced with a drive to ship the best possible product.

Benefits:

• Comprehensive Healthcare Benefits and Income Replacement Programs

• 401k with Employer Match

• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support

• Family Planning Support

• Gender-Affirming Care

• Mental Health & Coaching Benefits

• Flexible Vacation & Paid Volunteer Time Off

• Generous Paid Parental Leave 

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base salary range for this position is:

$245,800—$344,100 USD