MENU
  • Remote Jobs
  • Companies
  • Go Premium
  • Job Alerts
  • Post a Job
  • Log in
  • Sign up
Working Nomads logo Working Nomads
  • Remote Jobs
  • Companies
  • Post Jobs
  • Go Premium
  • Get Free Job Alerts
  • Log in

Director, Integrated Media

Nutrafol

Full-time
USA
leadership
negotiation
performance marketing
customer acquisition
The job listing has expired. Unfortunately, the hiring company is no longer accepting new applications.

To see similar active jobs please follow this link: Remote Sales jobs

About You

The Director, Offline Media will contribute to Nutrafol’s acquisition growth by creating, innovating, and guiding the offline media strategy & planning process. This person will manage the Senior Associate, Offline Media as well as various agencies.

Must be results-oriented, passionate about media, and equally comfortable driving campaign strategy and diving into tactical execution and optimization. This person will be accountable for delivery of planned media and campaign goals, and can analyze results for actionable insights. This role sits within a fast-paced, entrepreneurial team and will have a high degree of ownership within the overall customer acquisition strategy. This role will report directly to the Senior Director, Performance Marketing.

Responsibilities:

  • Oversee significant media budget, working with internal and external teams to deliver on-brand, cross-channel, marketing campaigns across TV, OTT, audio (podcast, streaming, radio), programmatic, paid search, and OOH.

  • Responsible for articulating media strategies that grow the business, understand how the channels are impacting overall business and design future strategy based on the learnings.

  • Set expectations and goals with external agency partners to keep Nutrafol at the forefront of all changes in the competitive landscape, determine cross channel budgets, and pockets of testing

  • Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “win every day” mentality

  • Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection

  • Develop and execute against learning objectives to drive continuous performance improvements through testing and analysis

  • Maintain and share weekly reporting dashboards, ensuring you’re digging into the “why” behind campaign performance and ensuring efficient allocation of resources to drive efficient CPAs

  • Ability to speak to, and show through data, the impact of TV on other channels, especially paid search

  • Lead the day-to-day implementation, management, optimization, and performance of campaign activities across all channels

  • Establish measurement for TV across brand and performance marketing

  • Work collaboratively with multiple teams such as brand and analytics to maintain an integrated approach to strategy and creative.

  • Measure and analyze the effectiveness of offline marketing campaigns using appropriate metrics and analytics tools, and provide regular reports to senior management 

  • Build, manage and mentor a high-performing team of marketing professionals, fostering a culture of continuous optimization by developing and implementing a strong framework for fast, recurring and iterative testing

  • Manage channel budgets, including forecasting monthly costs and reconciling discrepancies

  • Stay abreast of key industry trends, competitive insights, and emerging channel technologies, focusing on how these insights can be leveraged to drive performance improvements. 

  • Build and maintain strong relationships with agencies and vendors to drive efficiency, best-in-class performance and to obtain the best negotiated contracts and rates. 

Requirements:

  • 10+ years of experience in media planning and strategy, with a heavy emphasis on TV at an agency or established brand.

  • 5+ years of experience in paid search

  • 5+ years of experience managing a team.

  • 2+ years in programmatic and youtube

  • Deep understanding of performance marketing and ability to work towards revenue, sales, and efficiency goals.

  • A rigorous, data-driven, and highly analytical mindset; analyze and provide thought leadership leveraging research data and media/marketing information as well as strategic analysis of campaigns.

  • Strong written, verbal communication, negotiation, and presentation skills.

  • Ability to effectively multi-task multiple, competing priorities, and projects through strong time management and organization.

  • Proven experience in leading internal teams and managing external agency partners to meet offline marketing goals

  • Strong analytical skills and ability to synthesize data to solve business issues or identify opportunities.

  • Experience working with brand and creative teams to bring ideas to life.

Preferred:

  • Experience in subscription and/or e-comm businesses. 

  • Experience in building and managing awareness/upper funnel campaigns

About the job

Full-time
USA
4 Applicants
Posted 1 year ago
leadership
negotiation
performance marketing
customer acquisition
Enhancv advertisement

30,000+
REMOTE JOBS

Unlock access to our database and
kickstart your remote career
Join Premium

Director, Integrated Media

Nutrafol
The job listing has expired. Unfortunately, the hiring company is no longer accepting new applications.

To see similar active jobs please follow this link: Remote Sales jobs

About You

The Director, Offline Media will contribute to Nutrafol’s acquisition growth by creating, innovating, and guiding the offline media strategy & planning process. This person will manage the Senior Associate, Offline Media as well as various agencies.

Must be results-oriented, passionate about media, and equally comfortable driving campaign strategy and diving into tactical execution and optimization. This person will be accountable for delivery of planned media and campaign goals, and can analyze results for actionable insights. This role sits within a fast-paced, entrepreneurial team and will have a high degree of ownership within the overall customer acquisition strategy. This role will report directly to the Senior Director, Performance Marketing.

Responsibilities:

  • Oversee significant media budget, working with internal and external teams to deliver on-brand, cross-channel, marketing campaigns across TV, OTT, audio (podcast, streaming, radio), programmatic, paid search, and OOH.

  • Responsible for articulating media strategies that grow the business, understand how the channels are impacting overall business and design future strategy based on the learnings.

  • Set expectations and goals with external agency partners to keep Nutrafol at the forefront of all changes in the competitive landscape, determine cross channel budgets, and pockets of testing

  • Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “win every day” mentality

  • Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection

  • Develop and execute against learning objectives to drive continuous performance improvements through testing and analysis

  • Maintain and share weekly reporting dashboards, ensuring you’re digging into the “why” behind campaign performance and ensuring efficient allocation of resources to drive efficient CPAs

  • Ability to speak to, and show through data, the impact of TV on other channels, especially paid search

  • Lead the day-to-day implementation, management, optimization, and performance of campaign activities across all channels

  • Establish measurement for TV across brand and performance marketing

  • Work collaboratively with multiple teams such as brand and analytics to maintain an integrated approach to strategy and creative.

  • Measure and analyze the effectiveness of offline marketing campaigns using appropriate metrics and analytics tools, and provide regular reports to senior management 

  • Build, manage and mentor a high-performing team of marketing professionals, fostering a culture of continuous optimization by developing and implementing a strong framework for fast, recurring and iterative testing

  • Manage channel budgets, including forecasting monthly costs and reconciling discrepancies

  • Stay abreast of key industry trends, competitive insights, and emerging channel technologies, focusing on how these insights can be leveraged to drive performance improvements. 

  • Build and maintain strong relationships with agencies and vendors to drive efficiency, best-in-class performance and to obtain the best negotiated contracts and rates. 

Requirements:

  • 10+ years of experience in media planning and strategy, with a heavy emphasis on TV at an agency or established brand.

  • 5+ years of experience in paid search

  • 5+ years of experience managing a team.

  • 2+ years in programmatic and youtube

  • Deep understanding of performance marketing and ability to work towards revenue, sales, and efficiency goals.

  • A rigorous, data-driven, and highly analytical mindset; analyze and provide thought leadership leveraging research data and media/marketing information as well as strategic analysis of campaigns.

  • Strong written, verbal communication, negotiation, and presentation skills.

  • Ability to effectively multi-task multiple, competing priorities, and projects through strong time management and organization.

  • Proven experience in leading internal teams and managing external agency partners to meet offline marketing goals

  • Strong analytical skills and ability to synthesize data to solve business issues or identify opportunities.

  • Experience working with brand and creative teams to bring ideas to life.

Preferred:

  • Experience in subscription and/or e-comm businesses. 

  • Experience in building and managing awareness/upper funnel campaigns

Working Nomads

Post Jobs
Premium Subscription
Sponsorship
Free Job Alerts

Job Skills
API
FAQ
Privacy policy
Terms and conditions
Contact us
About us

Jobs by Category

Remote Administration jobs
Remote Consulting jobs
Remote Customer Success jobs
Remote Development jobs
Remote Design jobs
Remote Education jobs
Remote Finance jobs
Remote Legal jobs
Remote Healthcare jobs
Remote Human Resources jobs
Remote Management jobs
Remote Marketing jobs
Remote Sales jobs
Remote System Administration jobs
Remote Writing jobs

Jobs by Position Type

Remote Full-time jobs
Remote Part-time jobs
Remote Contract jobs

Jobs by Region

Remote jobs Anywhere
Remote jobs North America
Remote jobs Latin America
Remote jobs Europe
Remote jobs Middle East
Remote jobs Africa
Remote jobs APAC

Jobs by Skill

Remote Accounting jobs
Remote Assistant jobs
Remote Copywriting jobs
Remote Cyber Security jobs
Remote Data Analyst jobs
Remote Data Entry jobs
Remote English jobs
Remote Spanish jobs
Remote Project Management jobs
Remote QA jobs
Remote SEO jobs

Jobs by Country

Remote jobs Australia
Remote jobs Argentina
Remote jobs Brazil
Remote jobs Canada
Remote jobs Colombia
Remote jobs France
Remote jobs Germany
Remote jobs Ireland
Remote jobs India
Remote jobs Japan
Remote jobs Mexico
Remote jobs Netherlands
Remote jobs New Zealand
Remote jobs Philippines
Remote jobs Poland
Remote jobs Portugal
Remote jobs Singapore
Remote jobs Spain
Remote jobs UK
Remote jobs USA


Working Nomads curates remote digital jobs from around the web.

© 2025 Working Nomads.