Director - Head of Growth

As the Director, Head of Growth, you will be responsible to plan, develop and execute marketing strategy across channels to deliver growth. You’re a sharp, hands-on demand generation leader who wants full ownership of a serious B2B SaaS marketing function. You’re equal parts strategist and operator, comfortable setting direction, then rolling up your sleeves to execute every part of the funnel yourself. You thrive in scrappy environments where clarity, judgment, and smarts matter more than headcount or big budgets. You know how to generate high-quality inbound pipeline, measure what actually matters, and earn trust with sales and executives through results not slide decks.

This role is ideal if you want to own demand generation end-to-end, build something that works, and grow into broader marketing leadership as we continue to scale, without waiting for permission, layers, or a large team.

THE IMPACT YOU’LL HAVE

• Own and operate entire demand generation engine, with a primary focus on high-quality inbound pipeline for enterprise mortgage lenders

• Plan, execute, and optimize all customer acquisition channels (SEO/GEO, SEM, paid social, AI-driven campaigns, and events) within a disciplined budget

• Lead and scale account-based marketing (ABM) strategy to generate qualified pipeline from key large enterprise and mid-market accounts within lending segments, in close alignment with sales and customer success.

• Drive day-to-day campaign execution and funnel performance from audience to impression to MQL to opportunity to revenue, using tools such as 6sense, Demandbase, Hubspot and Pardot to deploy targeted content, orchestrate multi-channel outreach, and measure engagement across account lists.

• Be accountable for pipeline creation, conversion rates, CAC efficiency, and ROI, with clear reporting communications to sales and executive leadership

• Partner closely with sales to align on ICPs, targeting, messaging, and campaign performance

• Lead Maxwell’s event strategy end-to-end, treating events as pipeline engines, from partner management and booth design to budget ownership, pre-event outreach, and coordinated execution with Sales, Customer Success and Product.

• Own the website as a growth asset: testing, optimizing, and improving conversion across the full funnel

• Work closely with content and creative partners to develop assets that actually move pipeline, not just awareness

• Drive marketing influence and pipeline acceleration playbooks for key strategic accounts in core verticals (IMBs, credit unions and banks).

• Experiment intelligently, starting digital-first, but expanding into new channels when data supports it

• Over time, help define what the next phase of marketing looks like as growth and investment accelerate

 IDEALLY YOU’LL HAVE

We don't expect people joining our team to know everything about mortgages. Passionate, driven, empathetic, and performance-oriented people willing to learn quickly can be taught, and we're excited to help you learn and grow!

However, for you to best succeed in this role, it'll help if you have:

• At least 5-7 years of hands-on demand generation / performance marketing experience in B2B SaaS, with meaningful account-based marketing experience

• Proven success driving inbound-led pipeline at scale with tight budgets and clear ROI expectations

• Demonstrated experience running and optimizing SEO/GEO, SEM, paid social (especially LinkedIn), and conversion funnels

• Strong command of analytics and attribution. You know how to measure what matters and ignore vanity metrics

• Experience with marketing automation and CRMs specifically Salesforce/Pardot

• Comfort experimenting with new acquisition and distribution models (e.g., GEO, AI-assisted content, automation, personalization) and quickly separating signal from noise

• High business IQ: You understand how marketing connects to revenue, sales motion, and company strategy. Ability to leverage AI and automation tools to move faster and operate more efficiently as a small, high-impact team.

• A scrappy, owner mindset: comfortable being the person who does the work, not just directs it

• Strong design and messaging taste, even if you’re not a designer by trade

• Excellent cross-functional partner who builds trust quickly with sales, product, and leadership

• Motivation to grow into broader marketing ownership over time as the business scales

WHY THIS ROLE IS DIFFERENT

• You will own demand generation end-to-end: strategy, execution, and results

• Inbound is mission-critical here (50–80% of pipeline), not a side project

• You’ll work directly with sales and executive leadership, with clear accountability and real influence

• This is a chance to build something that works now and shape what marketing becomes next

 Salary Band: $110,000 – $125,000 (depending on experience and location)

WHY US

Here, you get an opportunity to be a vital part of an agile team of thinkers and doers collaborating to change a multi-trillion dollar industry. We offer meaningful equity, a competitive salary, top-tier medical, dental, and vision insurance, flexible work hours, and vacation time.