Director - Display & Video

​​About the Role:

Hims & Hers is seeking a Director, Programmatic to lead the charge in scaling our programmatic advertising efforts. In this role, you’ll design and execute strategies to expand our programmatic footprint, elevate campaign performance, and deliver measurable incremental conversion growth. You’ll also lead and mentor a talented team while driving cross-functional collaboration to shape the future of programmatic at Hims & Hers.

You Are:

A dynamic leader and a brilliant programmatic marketer who thrives on delivering impactful results. You bring both strategic insight and hands-on expertise, excelling at scaling campaigns, driving performance, and fostering collaboration across teams.

• Programmatic Mastermind: You possess an unmatched knowledge of DSPs, SSPs, ad tech, privacy regulations, creative optimization, buying dynamics, and measurement methodologies

• Inspiring Leader: You have a proven track record of hiring, mentoring, and developing high-performing teams. You cultivate a culture of innovation and success

• Data-Driven Problem Solver: You have a razor-sharp analytical mindset, leveraging data to uncover opportunities, address challenges, and guide strategic decision-making

• Compelling Communicator: Your presentation skills are top-notch, and you can influence stakeholders at all levels with clarity and confidence

• Technically Adept: You feel at home partnering with product and engineering teams to drive innovation and ensure seamless execution

• Industry-Savvy: Familiarity with healthcare, wellness, DTC, or CPG industries is a plus, and experience with platforms like YouTube and Reddit is highly valued

You Will:

• Scale programmatic ads across display, video, native, and other programmatic-enabled channels

• Develop campaign strategies and tactics that deliver efficient growth

• Forecast performance and budget delivery as well as size opportunities

• Analyze performance media data to uncover meaningful, actionable insights

• Create and deliver presentations to a wide range of audiences, including senior executives

• Ideate and execute impactful media experiments that unlock performance gains

• Identify resource, measurement, and ad tech needs

• Hire, develop, and mentor a team of traders and growth marketers

• Evaluate, onboard, and manage relationships with platforms, data partners, and publishers

• Collaborate cross-functionally with a range of teams including Analytics, Product, Product Marketing, Optimization, and more

You Have:

• 10+ years of programmatic media experience, including 3–5+ years in a leadership role

• Proven success in scaling and optimizing programmatic campaigns to achieve business goals

• Hands-on experience with leading DSPs (e.g., The Trade Desk, DV360), SSPs, ad servers, and campaign management platforms

• History of managing and growing high-performance teams

• Ability to manage multi-million-dollar media budgets effectively and forecast ROI

• Proven success working closely with Analytics, Creative, Product, and Engineering teams 

• Expertise in creative testing, partner testing, and testing frameworks in general

• Deep understanding of media measurement, incrementality, and advanced analytics

• Bachelor’s degree in Business, Marketing, Communications, or a related field (or equivalent experience)

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles

• Unlimited PTO, company holidays, and quarterly mental health days

• Comprehensive health benefits including medical, dental & vision, and parental leave

• Employee Stock Purchase Program (ESPP)

• Employee discounts on hims & hers & Apostrophe online products

• 401k benefits with employer matching contribution

• Offsite team retreats

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