Director - Direct Mail Growth
About the Role
Caribou is seeking a Director, Direct Mail Growth to lead the strategy and execution of our direct mail acquisition engine, scaling profitable customer growth through data-driven optimization and operational excellence.
Direct Mail is already a top acquisition channel for Caribou, with significant opportunity to scale volume, improve efficiency, and unlock incremental profitability. This is a high-impact, high-visibility leadership role for a marketer who thrives at the intersection of art and science, with a proven track record of scaling direct mail into a profitable growth lever.
Reporting to the VP of Marketing, you will define the long-term vision and deliver against aggressive growth targets, partnering closely with Data Science & Analytics, FP&A, Lending, Data Engineering, Design, and Sales & Operations. The ideal candidate brings deep experience in pre-screened / credit-based programs and understands how to successfully operate in a highly regulated, cross-functional, and high-security environment.
Key Responsibilities:
Own Direct Mail Growth Strategy: Set and evolve Caribou’s direct mail acquisition strategy to deliver aggressive volume and ROI targets, while scaling profitability and efficiency. Monitor industry trends and the competitive landscape to surface emerging risks and unlock new growth levers.
Audience & Modeling: Partner with Data Science, FP&A, and other cross-functional partners to optimize selection and suppression criteria, refine propensity models, and leverage credit bureau and other data sources to improve response, conversion, and program profitability.
Campaign Execution: Lead end-to-end campaign planning and execution across internal teams and external partners, ensuring on-time creative, data readiness, and mail drops.
Production & Vendor Management: Manage the full production lifecycle and high-security vendor relationships (SOC2-compliant print/data partners), ensuring quality, compliance, and cost control.
Testing & Optimization: Build an always-on experimentation program across segments, formats, messaging, offers, and creative—turning learnings into repeatable performance gains.
Budgeting & Measurement: Own a multi-million-dollar budget; partner with FP&A, Data Science and Analytics on forecasting, attribution, and incrementality measurement.
Cross-Functional Leadership and Communication: Align stakeholders and communicate performance, insights, and risks clearly to senior leaders and key partners.
About You
You’re a high-ownership growth leader who thrives in fast-moving environments—and you’re driven by outcomes.
10+ years of direct marketing experience, ideally in financial services or fintech, with deep expertise in direct mail acquisition.
4+ years of hands-on experience with pre-screened / credit-based direct mail programs.
Bachelor’s degree in Marketing, Business, Statistics, or a related field (Master’s a plus).
Strong experience working with credit bureau attributes and other third-party/internal datasets to develop and improve performance models.
Highly analytical skill set with expert-level proficiency in Excel and SQL (or equivalent).
Demonstrated ability to operate in a test-and-learn environment—reading signals, drawing insights, and iterating quickly.
Deep knowledge of USPS regulations, postal optimization, and industry trends.
Proven experience managing SOC2-compliant vendors, secure data workflows, and partners handling sensitive information.
Track record of building, mentoring, and scaling high-performing teams and cross-functional programs.
Strong communication and executive presence—able to translate complex performance drivers and technical concepts across stakeholders.
How we will take care of you
Everyone at Caribou is a valued team member. Our compensation and benefits package includes:
Competitive compensation: $140k - $175k
Eligible for annual performance-based incentive
Equity options
401(k) retirement plan
Generous paid time off including Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents
Exceptional benefits including highly subsidized medical, dental, and vision plans, and fully company-paid mental health, disability, and basic life insurance
Optional benefits to suit your individual circumstances such as HSAs (with Caribou HSA contributions), FSAs, supplemental life and health, legal, and pet insurance
Up to $1,000 per year for eligible professional development expenses
Employee referral program
About the job
Apply for this position
Director - Direct Mail Growth
About the Role
Caribou is seeking a Director, Direct Mail Growth to lead the strategy and execution of our direct mail acquisition engine, scaling profitable customer growth through data-driven optimization and operational excellence.
Direct Mail is already a top acquisition channel for Caribou, with significant opportunity to scale volume, improve efficiency, and unlock incremental profitability. This is a high-impact, high-visibility leadership role for a marketer who thrives at the intersection of art and science, with a proven track record of scaling direct mail into a profitable growth lever.
Reporting to the VP of Marketing, you will define the long-term vision and deliver against aggressive growth targets, partnering closely with Data Science & Analytics, FP&A, Lending, Data Engineering, Design, and Sales & Operations. The ideal candidate brings deep experience in pre-screened / credit-based programs and understands how to successfully operate in a highly regulated, cross-functional, and high-security environment.
Key Responsibilities:
Own Direct Mail Growth Strategy: Set and evolve Caribou’s direct mail acquisition strategy to deliver aggressive volume and ROI targets, while scaling profitability and efficiency. Monitor industry trends and the competitive landscape to surface emerging risks and unlock new growth levers.
Audience & Modeling: Partner with Data Science, FP&A, and other cross-functional partners to optimize selection and suppression criteria, refine propensity models, and leverage credit bureau and other data sources to improve response, conversion, and program profitability.
Campaign Execution: Lead end-to-end campaign planning and execution across internal teams and external partners, ensuring on-time creative, data readiness, and mail drops.
Production & Vendor Management: Manage the full production lifecycle and high-security vendor relationships (SOC2-compliant print/data partners), ensuring quality, compliance, and cost control.
Testing & Optimization: Build an always-on experimentation program across segments, formats, messaging, offers, and creative—turning learnings into repeatable performance gains.
Budgeting & Measurement: Own a multi-million-dollar budget; partner with FP&A, Data Science and Analytics on forecasting, attribution, and incrementality measurement.
Cross-Functional Leadership and Communication: Align stakeholders and communicate performance, insights, and risks clearly to senior leaders and key partners.
About You
You’re a high-ownership growth leader who thrives in fast-moving environments—and you’re driven by outcomes.
10+ years of direct marketing experience, ideally in financial services or fintech, with deep expertise in direct mail acquisition.
4+ years of hands-on experience with pre-screened / credit-based direct mail programs.
Bachelor’s degree in Marketing, Business, Statistics, or a related field (Master’s a plus).
Strong experience working with credit bureau attributes and other third-party/internal datasets to develop and improve performance models.
Highly analytical skill set with expert-level proficiency in Excel and SQL (or equivalent).
Demonstrated ability to operate in a test-and-learn environment—reading signals, drawing insights, and iterating quickly.
Deep knowledge of USPS regulations, postal optimization, and industry trends.
Proven experience managing SOC2-compliant vendors, secure data workflows, and partners handling sensitive information.
Track record of building, mentoring, and scaling high-performing teams and cross-functional programs.
Strong communication and executive presence—able to translate complex performance drivers and technical concepts across stakeholders.
How we will take care of you
Everyone at Caribou is a valued team member. Our compensation and benefits package includes:
Competitive compensation: $140k - $175k
Eligible for annual performance-based incentive
Equity options
401(k) retirement plan
Generous paid time off including Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents
Exceptional benefits including highly subsidized medical, dental, and vision plans, and fully company-paid mental health, disability, and basic life insurance
Optional benefits to suit your individual circumstances such as HSAs (with Caribou HSA contributions), FSAs, supplemental life and health, legal, and pet insurance
Up to $1,000 per year for eligible professional development expenses
Employee referral program