Director - Digital Experience (Web)

An overview of this role

The Digital Experience team at GitLab takes a customer-centric approach to educating prospects on how GitLab enables them to deliver software faster and more securely. The team collaborates across the business to achieve results and to find impactful solutions for the company's global web strategy. In this role, you'll mentor and manage a fully remote team and be a part of a building awareness about GitLab. 

What you'll do 

• Lead the global web strategy as a critical marketing channel to drive awareness, education and acquisition in alignment with GitLab business priorities 

• Partner across Marketing (including Product Marketing, SEO, Campaigns, Brand, and Events teams), as well as cross-functionally (Product, IT) and senior leadership to shape the online experience for prospects and customers 

• Own and deliver reporting analysis on performance and business impact, as well as conceiving and executing testing strategies, QA processes and ensuring the delivery of initiatives on time and of the highest quality

• Accountable for governance of the website and the content management system (CMS), evangelizing best practices including UX design, customer experience and engineering 

• Guide, mentor and lead a team of team leads, engineers and design specialists, in addition to managing our important vendor relationships

What you'll bring 

• 12-15 years experience leading strategy and execution of web strategy and design for a B2B or enterprise SaaS company, including 5-8 years leading a diverse team of technical professionals 

• Skilled in balancing technical needs and requirements with business objectives and parameters and consulting with stakeholders on shaping and scoping key initiatives

• Deep technical expertise and practical experience in web development and related web technologies, including HTML, CSS, and JavaScript

• Experience with major CMS platforms, UI and design, analytics and monitoring tools (e.g. Contentful, Figma, Quantum Metric)

• Experience in fostering a testing and iterative team environment and orientation;  analyzing and reporting on website performance to a range of audiences, including marketing counterparts and business stakeholders, 

• Extensive team management skills, including career development and coaching engineering team leads and people managers

• Experience partnering cross-functionally across marketing, internal stakeholders, vendors and agency partners 

Performance Indicators

• Website sessions, engaged sessions by traffic source; user behavior

• Usability metrics, site design, navigation, personalization and customer experience

• Site optimization metrics, e.g. Mobile vs. desktop performance for searchability 

• Conversion rates, lead quality

How GitLab will support you

• Benefits to support your health, finances, and well-being

• All remote, asynchronous work environment

• Flexible Paid Time Off

• Team Member Resource Groups

• Equity Compensation & Employee Stock Purchase Plan

• Growth and development budget 

• Parental leave 

• Home office support

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.