Director - Content Strategy

​​About the Role:

We are looking for an experienced, data-driven Director of Content Strategy who can help ensure the high-quality content we are creating is being utilized fully to contribute to the continued growth of our business.

You will help shape how and where customers interact with our content by connecting our paid and organic channel teams with an eye toward operational efficiency and growth through conversion, retention, and engagement.

As Director of Content Strategy, you’ll work with cross-functional leaders, including SEO, Editorial, Organic Social, Paid Social, CRM, Product, Product Marketing, and Research teams to ensure that we are serving the right content to the right people on the right platform at the right time. You will be expected to drive strategy, glean insights, and iterate based on testing results.

You Will:

• Establish a content strategy and lead quarterly content planning, tracking, and calculating ROI to then iterate based on performance 

• Ensure content and content plans ladder up to and have a measurable impact on business objectives

• Work with channel leads to optimize the distribution of content to serve the customer at the right time in their health journey. Coordinate with the product marketing, insights, and integrated marketing teams to inform content strategy

• Audit customer journey for each core business category to identify content gaps and opportunities to update existing content to impact conversion and retention

• Ensure consistent brand voice across different content types and platforms

• Lead the sophisticated design, implementation, and measurement of various experiments to understand the incremental impact of content efforts

• Help create the content experience in our app for customers and potential customers

• Communicate analysis results to senior management, use data to suggest ways to improve the business, and partner closely with Marketing and Product leads in developing strategies to grow the business

• Contribute to and help the Content and Organic Growth group become world-class via mentoring others, contributing to cross-functional efforts, investigating new methods, and continually showcasing excellence in analytics outputs to others

You Have:

• 12+ years of experience in Content Strategy - creating content, measuring impact, and owning strategy

• Bachelor’s or Master’s degree in Marketing, Business, or related field, or equivalent work experience

• Very strong communication skills. Able to effectively communicate clearly and concisely to various levels from early career staff to SVP level. Experience communicating analyses, fielding questions from executive team members, and presenting data-backed insights

• Expertise with channel and platform comms strategy, as well as content calendar management, and using data analytics for targeting and segmenting audiences

• An understanding of why some content works and some doesn’t

• Writing, editing, and storytelling skills

• Experience with video, social media, long-form articles, newsletters, and app content preferred

• Ability to think through complex problems, determine proper analytical processes and procedures, independently derive conclusions, and present results to the team

• Detail-oriented, and exceptionally organized. Able to multitask, prioritize, and manage multiple projects in a fast-paced, growth-oriented environment

• Experience with cross-team project management

• Experience with web and app analytics platforms 

• Experience with experiment design and A/B/n test analysis across multiple KPIs 

• Understanding of and prior experience working with Media Mix Modeling, Multi-touch Attribution, TV/Audio Media Measurement, causal inference, LTV calculations, and segmentation

Our Benefits (there are more but here are some highlights):

• Experience with Amplitude a huge plus

• Experience with Tableau Desktop or Looker a plus

• Experience with Growthbook a plus

• Experience with social listening tools and Google Search Console a plus

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles

• Unlimited PTO, company holidays, and quarterly mental health days

• Comprehensive health benefits including medical, dental & vision, and parental leave

• Employee Stock Purchase Program (ESPP)

• Employee discounts on hims & hers & Apostrophe online products

• 401k benefits with employer matching contribution

• Offsite team retreats

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