Digital Marketing Specialist

About Zowie:

At Zowie, we believe that buying online should feel like walking into your favorite local shop: personal, friendly, and easy. Our mission is to recreate offline shopping experiences online - but better. Zowie brings speed and empathy to customer interactions. Our platform automates responses to repetitive questions around return policy, order status, etc., and saves time for customer service agents, who can then proactively turn website visitors into paying customers. It can work as an add-on with existing tools (Zendesk, Shopify, Gorgias, etc.) or become a standalone customer service platform.

We are:

🚀 Growing fast. We plan on keeping the Team growing! You’ll have a lot of autonomy and impact as we grow.

🏈 Like a sports team. We take ownership of our work and believe in personal accountability. At the same time, we work together, support each other, and focus on winning as a team.

🧑‍💻 Remote-first and hours are flexible. We allow everyone to figure out the best ways to collaborate with their team. At the end of the day, it's about delivering! Those in Poland can work from our offices in Cracow and Warsaw.

We strive to be:

💪 Ambitious and innovative. We don’t settle on existing solutions and keep looking for better ways to tackle challenges.

👻 Bold and free-thinking. We trust our employees to find the best solutions.

🤸‍♀️ Agile and high-performing. We work smarter, not harder. We use our OKRs to keep ourselves focused.

🤠 Unafraid of change. Zowie is growing, and the market is changing. We thrive in an ever-evolving environment.

What you'll do:

We're looking for a Digital Marketing Specialist with a hands-on approach to manage our digital campaigns and streamline our marketing operations. In this role, you'll be responsible for setting up and optimizing our PPC campaigns across platforms like Google Ads, Meta, LinkedIn, and others. Additionally, you'll ensure that our marketing operations and processes are effective and aligned with our goals. This position is focused on generating tangible results and enhancing our marketing efficiency.

💡 Performance Marketing

- Set up, manage, and optimize PPC campaigns across Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads.

- Handle day-to-day account management tasks, including campaign optimization, budget management, and implementation of testing strategies to enhance performance.

- Perform extensive research (e.g., keywords); analyze marketing data to evaluate campaign effectiveness and pinpoint areas for improvement.

- Track, monitor, evaluate, and report on KPIs of media activity to measure the effectiveness of campaigns.

- Work closely with the content and design team on campaign assets. 

- Continuously monitor and tweak digital advertising strategies based on analytical insights and evolving market trends.

💡 Marketing Operations

- Oversee and manage our Marketing automation (HubSpot) and other Marketing technology to ensure efficient operations.

- Implement best practices for data governance, ensuring data accuracy and compliance with relevant regulations.

- Lead marketing automation efforts, including campaign setup, lead scoring, nurturing, and personalization to drive engagement and conversion.

- Ensure the alignment of technology, data, and processes to support campaign goals.

- Collaborate with cross-functional teams to ensure alignment and efficiency in commercial processes (e.g., RevOps).

Ideally, you'll bring with you:

• Proven experience managing PPC campaigns across multiple platforms

• Experience in Revenue/Marketing operations, technology, and data management in a B2B SaaS environment

• Strong analytical and problem-solving skills

• Ability to work collaboratively in a cross-functional team

• Strong communication and interpersonal skills

• Eagerness to learn (here @ Zowie, we do it all the time ;) ) 

7,000 zł - 10,000 zł a month

- The proposed budget stands for a B2B contract (+VAT), including unlimited PTO, benefits package, and ESOP.

- A Contract of Employment is also an option that is available after specific calculations.

We will offer you:

👉 Employee Stock Option Plan (ESOP). You’re a part of our company’s future success.

👉 Unlimited paid time off. We trust each other and don’t count days.

👉 Great company offsites and individual integration budgets. We spend time together in person to strengthen our team.

👉 Health benefits. We offer an additional health insurance package.

👉 Development budget. We want to grow personally and professionally together.

👉 Home-office funds. Make yourself a comfy space for work on a daily basis.