About the role:

You will be a successful if you:

• Are confident with Social paid media channels (Meta) and Google Ads as a bonus

• Have a strong data-driven and analytical mindset and use this for your decision-making

• Look for optimisations, efficiencies and automation

• Are a good communicator and able to summarise data concisely and effectively

• Are keen to learn and take on new challenges

What you will own:

Reporting to the Performance Marketing Team Lead

• Paid Media Campaign Management:

  • Develop, execute, and optimise paid media campaigns across performance platforms with a focus on Social channels

  • Monitor and analyse campaign performance, making data-driven decisions to drive growth and achieve KPI targets.

  • Implement A/B testing strategies to improve ad creatives, targeting, and bidding strategies.

  • Stay up-to-date with the latest trends and best practices in performance marketing.

• App Activity Focus:

  • Drive user acquisition and app installs through targeted paid media campaigns.

• Analytical Reporting:

  • Track and report on key performance metrics, providing insights and recommendations for improvement.

  • Utilise Google Sheets or Excel for data analysis and reporting.

• Budget and KPI Management:

  • Manage the allocated budgets effectively across different paid media channels. (With support from senior managers)

  • Ensure campaigns are cost-effective and within budget constraints.

  • Conduct regular optimisations and adjustments based on performance data.

• Collaboration and Communication:

  • Begin working with cross-functional teams including creative, and MarTech to ensure cohesive marketing strategies. 

  • Work with senior managers to develop creative briefs to guide the production of engaging ad content.

  • Communicate campaign performance and insights to the rest of the performance marketing team in a clear and concise manner.

• Support senior managers as required to help elevate the digital marketing program

What you bring to the table: 

• Minimum 1-2 years of experience in digital marketing, preferably within an agency, the financial/fintech sector or B2C mobile app experience.

• Proven experience managing campaigns on Meta Ads (and Google Ads as a bonus)

• Strong analytical skills and proficiency in Google Sheets or Excel.

• Data-driven mindset with the ability to interpret complex data sets and derive actionable insights.

• Right to work in the UK.

• Strong communication and collaboration skills.

Bonus points if you: 

• Have experience with third-party tools such as Smartly, SA360, DV360

• Have experience on additional social marketing platforms such as TikTok or X or spotify

• You can speak/understand French, Spanish, Portuguese, German, Italian or Filipino