Demand Generation Manager

This position will be fully remote and can be hired anywhere in the continental U.S.

Candidates considered for Optiv’s Demand Generation Manager will have a solid B2B technology-based marketing background in driving pipeline, are well versed in the utilization and benefit of various marketing channels, are able to cultivate a deep engagement journey with prospective buyers, are data driven, and can forge tight relationships across sales, marketing, services and technology partners.

The ideal candidate will be a strategic and critical thinker that is energized and capable of developing and executing campaigns from conception to implementation, while communicating effectively with multiple departments and teams, coordinating amongst all and reporting on campaign performance. This individual will need to build strong relationships and collaborate with internal stakeholders to successfully understand the requirements and tactical capabilities of each team while meeting the growth expectations of the business. 

How you’ll make an impact

• Works with internal Optiv Solution and Marketing teams to set strategy and priorities that support the goals of the business

• Develop and execute solution promotion plans utilizing a variety of tactics: email, events, online advertising, digital, content syndication, video, etc.

• Partner with other members of the marketing organization to ensure successful execution of plans: content, creative, field marketing, corporate events, solution management, communications, and marketing operations

• Develop clear, compelling content to support campaign interaction points: email, landing pages, advertising, social and event messaging

• Embrace a data driven approach to track, measure, and analyze all activity performance

• Ability to cultivate multi-touch impactful marketing journeys that resonate with buyers and influencers

• Build and execute client acquisition and cross-sell/upsell marketing campaigns that target enterprise class organizations, buyers, and influencers

• Design campaign workflows with different/multiple tactics

• Create, write and distribute campaign briefs

• Scale campaigns to support regional sales and marketing activity

• Partner with sales teams to facilitate feedback on lead conversion, client insights, and campaign success

• Develop campaign and funding scenarios leveraging partner marketing development funds (MDF); engage directly with technology partners as appropriate to pitch, build and deliver joint campaign activity

• Consistently test and enhance lead nurturing activities through measurement and optimization

• Complete other duties as assigned to meet company goals

What we're looking for

• BS/BA in Marketing, Communications, Business

• Minimum 5+ years driving B2B high tech marketing/demand generation

• Understanding of cybersecurity sector and industry problems and solutions, a plus

• Advanced knowledge of best practices in marketing automation, demand generation, and rules-based lead nurturing/lead scoring; strong experience with marketing automation programs required, Marketo a plus

• Demonstrated proficiency with digital and offline marketing channels including, but not limited to website, email, social, paid media, direct mail, telemarketing

• Experience writing and creating supporting campaign assets

• Excellent written and verbal communication skills with ability to translate technical concepts into easily digestible mediums

• Excellent project management skills

• Can work independently with minimal supervision

• Some travel required

What you can expect from Optiv

• A company committed to championing Diversity, Equality, and Inclusion through our Employee Resource Groups.

• Work/life balance

• Professional training resources

• Creative problem-solving and the ability to tackle unique, complex projects

• Volunteer Opportunities. “Optiv Chips In” encourages employees to volunteer and engage with their teams and communities.

• The ability and technology necessary to productively work remotely/from home (where applicable)

EEO Statement

Optiv is an equal opportunity employer. All qualified applicants for employment will be considered without regard to race, color, religion, sex, gender identity or expression, sexual orientation, pregnancy, age 40 and over, marital status, genetic information, national origin, status as an individual with a disability, military or veteran status, or any other basis protected by federal, state, or local law.

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