Demand Generation Manager - IT
Apply for this position → Go ad-free with Premium<div class='content-intro'><p>Founded in 2018 with co-headquarters in Dublin and Boston, Tines powers some of the world's most important workflows. Our intelligent workflow platform applies AI, automation, and integration with human ingenuity to drive real business results. </p> <p>Tines serves a diverse range of customers, from startups to public companies, including Canva, Databricks, Elastic, Kayak, Intercom, and McKesson. As an integrator across the entire tech stack, Tines is vendor-agnostic integrating with any API-enabled service. This flexibility enables our customers to achieve their highest-priority goals faster. And because Tines is secure and private by design, it’s popular with security, IT, engineering, finance, and other security-focused teams.</p> <p>At Tines, we're driven by our values of Simplicity, Speed, and Soundness. We're committed to delivering exceptional customer experiences while fostering a company culture that nurtures individual curiosity, growth, and integrity. We’re excited about what’s next, and we’re looking for others to join us on our journey.</p></div><p><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>At Tines, we’re building the future of intelligent workflows for security and IT teams. Our platform helps organizations automate complex processes, eliminate manual work, and operate more efficiently and securely.</span></p> <h3><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><strong>About the Role</strong></span></h3> <p><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>We’re investing heavily in the IT market as more organizations modernize IT operations and automate complex workflows across their technology stack.</span></p> <p><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>We’re looking for a Demand Generation Manager who understands how to reach IT practitioners and leaders, from service desk teams and IT operators to CIOs and VPs of IT, and can design campaigns that turn interest into qualified pipeline.</span></p> <p><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>This role is an exciting opportunity to join Tines at a pivotal moment of growth. Reporting to the Manager of Demand Generation, you’ll play a critical role in building and scaling demand programs that reach the IT community, generate high-quality pipeline, and expand Tines’ footprint in this rapidly growing segment.</span></p> <p><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>We’re looking for someone who combines creativity with analytical rigor—a demand generation expert who knows how to design impactful campaigns, measure performance, and continuously optimize for results. The ideal candidate understands how IT teams discover, evaluate, and adopt new tools and can design programs that resonate with both practitioners and senior IT leaders.</span></p> <p><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>The IT segment represents a major growth opportunity for Tines. In this role, you’ll work closely with marketing, product marketing, and business development teams to develop high-impact programs that expand our reach and accelerate growth within the IT market.</span></p> <p><em><strong><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Candidates should be based in the US in ET or CT timezones, as this role will require heavy collaboration with colleagues based in Ireland. </span></strong></em></p> <h3><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><strong>What You’ll Do</strong></span></h3> <p><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>You will own and execute digital-first demand generation programs designed to engage IT professionals and generate measurable pipeline and revenue impact.</span></p> <ul> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Plan and execute integrated demand generation campaigns targeting IT practitioners and decision-makers, including CIOs, VPs of IT, and IT operations leaders</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Build programs across both thought leadership and technical content, including practitioner-focused webinars, technical guides, and community-driven content that resonates with IT Ops teams</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Drive awareness, engagement, and pipeline through channels including paid media, content promotion, sponsored newsletters, influencers, and webinars</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Manage campaign budgets across paid channels and partners, optimizing spend to maximize pipeline and return on investment</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Partner with product marketing, content, and brand teams to develop messaging, campaigns, and assets tailored to the IT audience</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Collaborate with publishers, communities, and industry partners to amplify campaigns and expand reach within the IT ecosystem</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Work closely with the XDR team to ensure strong follow-up on campaign engagement and effective conversion into qualified meetings and pipeline</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Identify and test new channels, partners, and campaign formats to uncover scalable opportunities for pipeline growth</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Support email marketing, nurture programs, and database activation to move prospects through the funnel</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Partner with partner marketing to develop co-marketing campaigns and demand generation programs with strategic IT partners</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Measure campaign performance and pipeline contribution, using data and experimentation to continuously improve results</span></li> </ul> <h3><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><strong>Experience</strong></span></h3> <ul> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>7+ years of experience in demand generation, digital marketing, or growth marketing in B2B SaaS</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Demonstrated success marketing to technical audiences in IT, Security, or DevOps etc.</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Proven experience running digital demand generation campaigns that drive pipeline and revenue</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Experience working with paid media, content promotion, sponsored newsletters, and digital advertising</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Experience building and running webinar or virtual event programs</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Strong analytical mindset with experience using data to guide campaign decisions and optimization</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Experience working cross-functionally with product marketing, content, creative, and partner marketing teams</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Ability to manage multiple campaigns and partners simultaneously</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Strong project management and organizational skills</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Familiarity with developer or technical practitioner marketing is a plus</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Experience working in high-growth SaaS environments</span></li> </ul> <p><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>OTE - $150k - $158k base + 10% bonus and equity </span></p> <p><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>#LI-SW1 #LI-remote</span></p> <p> </p> <p> </p><div class='content-conclusion'><p>At Tines, we’re all about trying new things and taking the leap. If you’re second-guessing your application, we hope you’ll trust your gut and take the leap too! Applying for a new job isn’t always easy, especially if you’re thinking of a career pivot – but we’re big believers in learning and growth here at Tines, so you’ve nothing to worry about. A variety of experience, perspectives, and voices makes us <a class='c-link' href='https://www.tines.com/blog/inside-tines' target='_blank' data-stringify-link='https://www.tines.com/blog/lessons-learned-from-graduate-software-engineer' data-sk='tooltip_parent'>the company we are</a>. We’d love to hear from you.</p> <p><strong data-redactor-tag='strong'><em data-redactor-tag='em'>Tines provides equal employment opportunities to all employees and applicants for employment without regard to sex, race, colour, ethnic or social origin, genetic features, language, religion or belief, political or any other opinion, membership of a national minority, property, birth, disability, age or sexual orientation.</em></strong></p></div>
Demand Generation Manager - IT
<div class='content-intro'><p>Founded in 2018 with co-headquarters in Dublin and Boston, Tines powers some of the world's most important workflows. Our intelligent workflow platform applies AI, automation, and integration with human ingenuity to drive real business results. </p> <p>Tines serves a diverse range of customers, from startups to public companies, including Canva, Databricks, Elastic, Kayak, Intercom, and McKesson. As an integrator across the entire tech stack, Tines is vendor-agnostic integrating with any API-enabled service. This flexibility enables our customers to achieve their highest-priority goals faster. And because Tines is secure and private by design, it’s popular with security, IT, engineering, finance, and other security-focused teams.</p> <p>At Tines, we're driven by our values of Simplicity, Speed, and Soundness. We're committed to delivering exceptional customer experiences while fostering a company culture that nurtures individual curiosity, growth, and integrity. We’re excited about what’s next, and we’re looking for others to join us on our journey.</p></div><p><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>At Tines, we’re building the future of intelligent workflows for security and IT teams. Our platform helps organizations automate complex processes, eliminate manual work, and operate more efficiently and securely.</span></p> <h3><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><strong>About the Role</strong></span></h3> <p><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>We’re investing heavily in the IT market as more organizations modernize IT operations and automate complex workflows across their technology stack.</span></p> <p><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>We’re looking for a Demand Generation Manager who understands how to reach IT practitioners and leaders, from service desk teams and IT operators to CIOs and VPs of IT, and can design campaigns that turn interest into qualified pipeline.</span></p> <p><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>This role is an exciting opportunity to join Tines at a pivotal moment of growth. Reporting to the Manager of Demand Generation, you’ll play a critical role in building and scaling demand programs that reach the IT community, generate high-quality pipeline, and expand Tines’ footprint in this rapidly growing segment.</span></p> <p><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>We’re looking for someone who combines creativity with analytical rigor—a demand generation expert who knows how to design impactful campaigns, measure performance, and continuously optimize for results. The ideal candidate understands how IT teams discover, evaluate, and adopt new tools and can design programs that resonate with both practitioners and senior IT leaders.</span></p> <p><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>The IT segment represents a major growth opportunity for Tines. In this role, you’ll work closely with marketing, product marketing, and business development teams to develop high-impact programs that expand our reach and accelerate growth within the IT market.</span></p> <p><em><strong><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Candidates should be based in the US in ET or CT timezones, as this role will require heavy collaboration with colleagues based in Ireland. </span></strong></em></p> <h3><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><strong>What You’ll Do</strong></span></h3> <p><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>You will own and execute digital-first demand generation programs designed to engage IT professionals and generate measurable pipeline and revenue impact.</span></p> <ul> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Plan and execute integrated demand generation campaigns targeting IT practitioners and decision-makers, including CIOs, VPs of IT, and IT operations leaders</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Build programs across both thought leadership and technical content, including practitioner-focused webinars, technical guides, and community-driven content that resonates with IT Ops teams</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Drive awareness, engagement, and pipeline through channels including paid media, content promotion, sponsored newsletters, influencers, and webinars</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Manage campaign budgets across paid channels and partners, optimizing spend to maximize pipeline and return on investment</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Partner with product marketing, content, and brand teams to develop messaging, campaigns, and assets tailored to the IT audience</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Collaborate with publishers, communities, and industry partners to amplify campaigns and expand reach within the IT ecosystem</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Work closely with the XDR team to ensure strong follow-up on campaign engagement and effective conversion into qualified meetings and pipeline</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Identify and test new channels, partners, and campaign formats to uncover scalable opportunities for pipeline growth</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Support email marketing, nurture programs, and database activation to move prospects through the funnel</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Partner with partner marketing to develop co-marketing campaigns and demand generation programs with strategic IT partners</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Measure campaign performance and pipeline contribution, using data and experimentation to continuously improve results</span></li> </ul> <h3><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><strong>Experience</strong></span></h3> <ul> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>7+ years of experience in demand generation, digital marketing, or growth marketing in B2B SaaS</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Demonstrated success marketing to technical audiences in IT, Security, or DevOps etc.</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Proven experience running digital demand generation campaigns that drive pipeline and revenue</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Experience working with paid media, content promotion, sponsored newsletters, and digital advertising</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Experience building and running webinar or virtual event programs</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Strong analytical mindset with experience using data to guide campaign decisions and optimization</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Experience working cross-functionally with product marketing, content, creative, and partner marketing teams</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Ability to manage multiple campaigns and partners simultaneously</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Strong project management and organizational skills</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Familiarity with developer or technical practitioner marketing is a plus</span></li> <li style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>Experience working in high-growth SaaS environments</span></li> </ul> <p><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>OTE - $150k - $158k base + 10% bonus and equity </span></p> <p><span style='font-family: helvetica, arial, sans-serif; font-size: 12pt;'>#LI-SW1 #LI-remote</span></p> <p> </p> <p> </p><div class='content-conclusion'><p>At Tines, we’re all about trying new things and taking the leap. If you’re second-guessing your application, we hope you’ll trust your gut and take the leap too! Applying for a new job isn’t always easy, especially if you’re thinking of a career pivot – but we’re big believers in learning and growth here at Tines, so you’ve nothing to worry about. A variety of experience, perspectives, and voices makes us <a class='c-link' href='https://www.tines.com/blog/inside-tines' target='_blank' data-stringify-link='https://www.tines.com/blog/lessons-learned-from-graduate-software-engineer' data-sk='tooltip_parent'>the company we are</a>. We’d love to hear from you.</p> <p><strong data-redactor-tag='strong'><em data-redactor-tag='em'>Tines provides equal employment opportunities to all employees and applicants for employment without regard to sex, race, colour, ethnic or social origin, genetic features, language, religion or belief, political or any other opinion, membership of a national minority, property, birth, disability, age or sexual orientation.</em></strong></p></div>