Demand Generation Manager

Company Description

Insights is a Learning and Development company which aims to change the world through the power of self-awareness. 

Our core purpose is to create a world where people truly understand themselves and others and are inspired to make a positive difference in everything they do. Like any brilliant team we’re made up of different people. A career at Insights is about welcoming people for who they are, and supporting their journey towards whoever they want to become.

Job Description

The Role 

We’re looking for a commercially minded Demand Generation Manager to join our global Demand Generation team and help build a world-class, revenue-aligned demand function.

This is a hands-on role focused on execution excellence and continuous optimisation. You’ll design, deliver and improve integrated, multi-channel demand activity across creation, capture and conversion, that drives qualified pipeline, improves sales efficiency and compounds demand over time across global markets.

This is demand generation, not lead generation. Success is measured by pipeline contribution, conversion quality and commercial impact - not vanity metrics.

This role is ideal for someone who thrives in a fast-paced, evolving environment, enjoys working in a performance-driven culture, and is motivated by proving what works through testing, learning and optimisation.

What You'll Do

Demand Strategy & Campaign Delivery

• Work with targets and commercial priorities, translating them into integrated, persona-led, funnel-aware campaign plans

• Build and run full-funnel demand activity, spanning: awareness and category entry, consideration and conversion, in-account expansion, retention and advocacy

• Deliver demand activity that supports both net-new pipeline creation and lifecycle-led growth across existing accounts

Campaign Execution & Optimisation

• Paid media campaigns across Google, LinkedIn and other relevant channels, including AI-driven tools such as Performance Max and Advantage+

• Create and execute cross campaign tiers, including webinars, virtual events and co-marketing campaigns

• Design and optimise nurture journeys to drive conversion, adoption and expansion

• Run structured experimentation across creative, messaging, channels and audiences, using insight to improve performance continuously

Commercial Performance & Measurement

• Track and optimise pipeline contribution, CAC, conversion rates and attribution across the funnel

• Focus on improving MQL → SQL quality, deal velocity and sales efficiency

• Use dashboards and data to identify opportunities, diagnose issues and inform decisions

• Share performance insight and recommendations with the Demand Generation Lead to support scaling and playbook development

Cross-Functional Collaboration

• Work closely with Product Marketing to ensure campaigns reflect accurate positioning, priority use cases and buyer needs

• Partner with Sales Enablement and Sales teams to support strong handover, follow-up and conversion

• Collaborate with Brand, Content, Digital and Events teams to deliver cohesive, end-to-end campaigns

• Support regional teams by enabling consistent execution with local relevance, without fragmenting strategy

Qualifications

Must-Have Experience & Skills

• Strong knowledge of best-practice demand generation strategy, including paid media, content-led demand and webinar funnels

• Deep hands-on expertise with HubSpot (email campaigns, landing pages, nurture workflows, segmentation and data management)

• Strong analytical capability — you are comfortable working in dashboards and optimising for pipeline impact, not just leads

• Working knowledge of CRM systems, sales journeys and marketing automation platforms (HubSpot, Marketo or similar)

• Recognised marketing qualification or formal training in digital marketing

Desirable

• Interest in psychometric profiling, organisational behaviour or behavioural science

• Experience in B2B SaaS or PLG-adjacent environments

• Exposure to partner or channel demand generation

• Experience supporting global markets across EMEA, US and APAC

• Highly organised and comfortable working in a remote-first, collaborative environment

Why This Role Matters

This role is central to how demand is created, captured and compounded across our business. You’ll work closely with business stakeholders, influence how demand generation operates globally, and have the opportunity to make a visible, measurable commercial impact in a business with a strong purpose and global reach.

Additional Information

Benefits:

•    35 days holidays •    Discretionary Annual Bonus •    Private Medical Insurance •    Income Protection •    Pension Plan •    Health Cash Plan •    Life Assurance •    Electric Car Scheme •    Gym-flex •    Employee Giving •    My Advantage – Employee Discounts •    Critical Illness cover •    Employee Assistance Program •    Holiday purchase option •    Flexible working

Everyone is welcome at Insights. We’re dedicated to creating a space where you belong — that means accepting you for who you are now and supporting you on your journey towards whoever you want to become.

Our colourful solutions help people see themselves and others in a new light and we love encouraging our diverse global community to experience the transformational power of Insights Discovery. Through listening and learning, we will continue to foster the connections that matter to build a more inclusive culture.

It is in our nature to nurture. We have developed an organisation which puts care for our people, inclusion, belonging and wellbeing at the heart of our approach. We’re strengthened by a community where we work together to co-create a culture that celebrates difference and welcomes everybody.

We love learning. We want to be better tomorrow than we are today and we’re up for the journey. Unapologetically human, undoubtedly individual. Colourful to our core.

Read more about inclusivity at Insights via the vacancy page on our website: https://www.insights.com/inclusively-insights/