CRM Manager

Welcome to Welltech – a global leader in Health & Fitness mobile applications. With over 200 million installs and a suite of five innovative apps, we're dedicated to enhancing the health and well-being of millions worldwide. Over the past six years, our diverse and passionate team of over 700 professionals has been driving this mission forward. From intuitive nutrition trackers to groundbreaking fitness solutions, we empower individuals on their transformative journey toward optimal health and happiness.

We are seeking a Senior CRM Manager who will take a leading role in developing and optimizing omnichannel communication strategies and take our customer journeys to the next level! This role requires a highly skilled professional with a deep understanding of lead nurture, user retention and a proven track record in driving engagement and customer loyalty.

If you're passionate about creating compelling, user-centric campaigns that fuse creativity with data, and you have a knack for driving performance, we want you on our team. 

Challenges You’ll Meet:

• Designing, building and automating advanced omnichannel communication chains across email, mobile push, SMS, and in-app messaging.

• Championing customer centricity using data and customer insights to create quality experiences across all touchpoints.

• Conducting in-depth analysis of campaign effectiveness using advanced analytics tools and techniques. Feeding insights back into the generation of new hypotheses. 

• Developing and executing A/B and multivariate tests to continuously improve communication performance.

• Identifying and implementing new strategies to enhance lead nurture and user retention, involving trend analysis, market research, and competitor benchmarking.

• Leading cross-functional teams, including copywriters, designers, and data analysts, to bring innovative ideas to life with excellent creative execution. 

• Crafting and refining the overall communication strategy to maximize customer lifetime value.

Your Professional Qualities:

• 4+ years of experience in Retention, CRM, Lifecycle or Email Marketing, with a focus on large-scale user bases (>5m).

• Experience with the US/EU market and a deep understanding of regional user behaviors.

• Proven expertise in automating complex omnichannel communication flows and utilizing dynamic content across multiple channels.

• Demonstrated success in creating and deploying advanced segmentation strategies, including manual, predictive, and real-time user segmentation.

• Strong analytical skills with experience in using data to drive decision-making and optimize campaigns.

• Fluent in English with strong communication skills.

Preferred Qualifications:

• Proficiency with leading CRM tools such as Braze, Iterable, eSputnik, Exponea, GetResponse, OneSignal.

• A solid understanding of spam filters, with documented success in navigating and optimizing deliverability.

• Leadership experience, including mentoring junior team members and driving cross-functional projects.