CRM Lifecycle Lead
Who Are We?
We are Welltech — a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users have trusted Welltech to help them build healthy habits — a testament to the real value our innovative, engaging wellness solutions deliver every day. 🌍 With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 700+ professionals, we continue to scale rapidly. Our innovative apps — Muscle Booster, Yoga-Go and WalkFit — empower millions to transform their lifestyles and unlock their personal wellness journeys. Welltech is where your impact becomes real. And our values clearly attest to that: we grow together, we drive results, we lead by example and we are well-makers. If this looks like you and you thrive in a fast-paced environment, you’ll fit right in at Welltech. Let’s build wellness for millions together.
What We're Looking For
We are seeking an experienced Lifecycle Lead to own and scale our early customer experience across our suite of apps and across key geographies like US, LATAM and EU. This leader will design and optimize onboarding and activation journeys, laying the foundation for retention and long-term engagement as our product matures.
✨ Key Responsibilities:
Onboarding & Activation: Define, test, and scale strategies that guide new customers through their first days and weeks, ensuring value realization and habit formation
Lifecycle Strategy: Build a roadmap for lifecycle engagement, beginning with onboarding and activation, and expanding into retention, advocacy and reactivation.
Customer Insights: Use app data, journey mapping, and behavioral signals to identify friction points, churn risks, and opportunities for deeper engagement.
Cross-Functional Leadership: Represent lifecycle strategy in senior forums, influencing Product, Analytics, UX/Research, and Growth Marketing roadmaps with customer-first insights.
Engagement Channels: Lead the development of personalized, data-driven engagement across push, in-app messaging, and email to support activation and growth.
Feature Adoption: Partner with Product to accelerate adoption of new features and expand customer value.
Advocacy & Growth: Identify and test opportunities for referrals, cross-sell, upsell, and long-term loyalty programs as the business evolves.
✨ The ideal profile:
App Experience: Proven track record ideally 5+ years in lifecycle or CRM roles at app-first or mobile-centric businesses.
Lifecycle Expertise: Deep understanding of onboarding, activation, engagement, and early retention strategies.
Data-Driven Mindset: Strong ability to interpret customer behavior data, apply insights, and leverage tools like CDPs, analytics platforms, and marketing automation.
Channel Mastery: Expertise in mobile-first engagement channels (push, in-app, email, SMS and what’s app).
Hands-On with Marketing Automation: Direct experience configuring, operating, and optimizing campaigns in leading marketing automation platforms.
Cross-Functional Influence: Demonstrated ability to lead senior conversations and align diverse teams around customer engagement priorities.
Strategic & Hands-On: Able to balance high-level strategy with hands-on execution, testing, and iteration.
✨ Process :
⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Skills assessment--> ⭕️ Meet the Leadership team
✨ Why You’ll Love Being Part of Welltech:
Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
Check out some of our products
Muscle Booster — https://musclebooster.fitness/
Yoga-Go — https://yoga-go.io/
WalkFit - http://walkfit.pro
About the job
Apply for this position
CRM Lifecycle Lead
Who Are We?
We are Welltech — a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users have trusted Welltech to help them build healthy habits — a testament to the real value our innovative, engaging wellness solutions deliver every day. 🌍 With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 700+ professionals, we continue to scale rapidly. Our innovative apps — Muscle Booster, Yoga-Go and WalkFit — empower millions to transform their lifestyles and unlock their personal wellness journeys. Welltech is where your impact becomes real. And our values clearly attest to that: we grow together, we drive results, we lead by example and we are well-makers. If this looks like you and you thrive in a fast-paced environment, you’ll fit right in at Welltech. Let’s build wellness for millions together.
What We're Looking For
We are seeking an experienced Lifecycle Lead to own and scale our early customer experience across our suite of apps and across key geographies like US, LATAM and EU. This leader will design and optimize onboarding and activation journeys, laying the foundation for retention and long-term engagement as our product matures.
✨ Key Responsibilities:
Onboarding & Activation: Define, test, and scale strategies that guide new customers through their first days and weeks, ensuring value realization and habit formation
Lifecycle Strategy: Build a roadmap for lifecycle engagement, beginning with onboarding and activation, and expanding into retention, advocacy and reactivation.
Customer Insights: Use app data, journey mapping, and behavioral signals to identify friction points, churn risks, and opportunities for deeper engagement.
Cross-Functional Leadership: Represent lifecycle strategy in senior forums, influencing Product, Analytics, UX/Research, and Growth Marketing roadmaps with customer-first insights.
Engagement Channels: Lead the development of personalized, data-driven engagement across push, in-app messaging, and email to support activation and growth.
Feature Adoption: Partner with Product to accelerate adoption of new features and expand customer value.
Advocacy & Growth: Identify and test opportunities for referrals, cross-sell, upsell, and long-term loyalty programs as the business evolves.
✨ The ideal profile:
App Experience: Proven track record ideally 5+ years in lifecycle or CRM roles at app-first or mobile-centric businesses.
Lifecycle Expertise: Deep understanding of onboarding, activation, engagement, and early retention strategies.
Data-Driven Mindset: Strong ability to interpret customer behavior data, apply insights, and leverage tools like CDPs, analytics platforms, and marketing automation.
Channel Mastery: Expertise in mobile-first engagement channels (push, in-app, email, SMS and what’s app).
Hands-On with Marketing Automation: Direct experience configuring, operating, and optimizing campaigns in leading marketing automation platforms.
Cross-Functional Influence: Demonstrated ability to lead senior conversations and align diverse teams around customer engagement priorities.
Strategic & Hands-On: Able to balance high-level strategy with hands-on execution, testing, and iteration.
✨ Process :
⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Skills assessment--> ⭕️ Meet the Leadership team
✨ Why You’ll Love Being Part of Welltech:
Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
Check out some of our products
Muscle Booster — https://musclebooster.fitness/
Yoga-Go — https://yoga-go.io/
WalkFit - http://walkfit.pro