Creative Strategist - Performance Marketing

We’re looking for a Creative Strategist (Video) in our paid UA team who combines sharp strategic judgement, creative flair, and strong leadership to craft video paid UA campaigns that don’t just get noticed — they move people. This isn’t a video editing role — it’s about turning performance data into fresh breakthrough creative concepts that capture attention and drive results.

You’ll sit at the intersection of data, psychology, and storytelling — analysing what works, ideating what’s next, and directing others to bring it to life.

You'll be responsible for:

• Developing strategic creative concepts for paid video campaigns across social platforms

• Analysing performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities

• Writing sharp creative briefs that translate insights into clear direction for designers, writers, and video editors

• Partnering with UA and growth teams to test hypotheses and scale what performs

• Reviewing and optimising creative iterations — ensuring every asset aligns with brand and business goals

• Spotting patterns, trends, and cultural moments to inform future campaigns

• Guiding the creative process end-to-end, from concept through to execution and analysis

Your experience

Must-have:

• 2+ years in performance marketing, creative strategy, or growth marketing roles (e.g. Creative Strategist, UA Manager, Growth Creative Lead, Marketing Manager)

• A portfolio showing data-driven creative concepts that delivered measurable results

• Deep understanding of paid social creative performance and testing methodologies

• Strong communication skills — able to translate insights into compelling creative directions

• Fluency in English and a natural ability to craft ideas for a global (especially US) audience

• Familiarity with creative production workflows, without needing to be hands-on in editing tools

• Proficiency with project management tools (Jira, Confluence, Google Workspace)

• Curiosity for new formats, cultural trends, and emerging AI creative tools

• An obsession with results

Nice-to-have:

• Familiarity with budgeting and resource allocation for creative projects

• Experience working collaboratively with creative partners (writers, motion designers, video editors)

What success looks like

• Growth in video creative’s contribution as a driver of paid UA success

• Consistent improvement in key video creative performance metrics (ROAS, CTR, conversion rates, engagement)

• Tangible impact on overall paid UA campaign growth and ROI

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Salary Range - gross per month (ranges may vary based on skills and experience)

€3.400—€3.800 EUR