Creative Strategist - NA Tech

TL;DR - We’re looking for a Reddit-loving Creative Strategist to join our U.S. KarmaLab team on the West Coast.

What on earth is KarmaLab? Great question. Reddit’s KarmaLab is a creative organization that acts as a revenue driving engine for the company. We are a conduit between brands and Reddit culture, helping advertisers understand how to show up on Reddit to effectively reach their goals.  In simple terms, we are Reddit’s in-house creative strategy team - an inclusive team of wonderful people with a potent mix of disciplines, trying our best to have a good ‘ol time while delivering results for advertisers–and revenue acceleration for Reddit–on this wild ride we all call “the internet”.

What you’ll do:

• Build creative strategies, invent ad concepts and campaign ideas that balance the needs of our advertising clients with the tastes of our audience.

• Write concept pitches, RFP responses and communications that embody Reddit’s sensibilities across our growing Tech advertiser base. 

• Translate client value propositions into strategies, language and visuals that Redditors find appealing and actionable. 

• Inspire, educate, and drive client action through narrative-driven presentations and digital or IRL workshops that convey Reddit’s Business proposition.

• Act as a creative consultant and platform expert to Reddit’s tech-focused clients 

Who You Are:

• You have a deep knowledge of Reddit, its language & communities (bonus points for solid karma).

• You love to solve brand challenges, light up a room (or Zoom) with your passion for Reddit, and are a keen listener. 

• You enjoy working side-by-side with Sales teams on a daily basis to strategically grow the business.

• When it comes to advertising, you innately know the difference between r/FellowKids and r/Fellowkidssuccess.

• You’re a collaborator with powerfully persuasive written & verbal communication. 

• You thrive in a fast-paced, scrappy, deadline-driven environment and believe that “no job is too little or big”.

• You demonstrate creative flexibility & curiosity…you approach new challenges, clients, verticals and markets with equal enthusiasm.

• You have a talent for visual storytelling and presentation. 

• You have a passion for tech brands (bonus points for B2B love), and the creative possibilities associated with solving their business challenges. 

• You see opportunities through the lens of both Reddit communities and a brand, creating something wonderful in the space between.

• You keep a book/portfolio of creative work that champions your brilliant thinking.

Minimum qualifications:

• 4+ years of experience in advertising, PR, media, and/or social media–platform experience a plus.    

• Experience working in partnership with Sales teams.

• Experience pitching concepts to clients virtually and IRL.

• Proven understanding of the relationship between creative agencies, media agencies & brands.

• Ability to prioritize and manage multiple tasks and projects.   

• Proficient in Google Slides.

• Portfolio of previous work.                

Preferred qualifications:

• Creative Strategy experience at a social media platform. 

• Previous experience working on Tech clients. 

• Media (integrated marketing or creative strategy) and/or creative agency experience.  

• Experience writing professionally for the internet–blogs, articles, social media.

Benefits:

• Comprehensive Healthcare Benefits

• 401k Matching

• Workspace benefits for your home office

• Personal & Professional development funds

• Family Planning Support

• Flexible Vacation (please use them!) & Reddit Global Wellness Days

• 4+ months paid Parental Leave

• Paid Volunteer time off