Creative Producer - Tik-Tok

Welcome to Welltech – a global IT powerhouse specializing in cutting-edge Health & Fitness mobile applications. With an impressive 200M+ installs and a suite of 6 revolutionary apps, we are positively transforming the lives of millions, nurturing healthier lifestyles and overall well-being.

With a solid six-year presence in the international market, Welltech boasts a dynamic team of over 600 passionate professionals across the globe. From intuitive nutrition trackers to innovative fitness solutions, we empower individuals to embark on a transformative journey toward optimal health and happiness. About Us: Join our dynamic marketing team as we revolutionize the way we communicate wellness. As a leading health-tech company, we're seeking a Senior Creative Producer with a passion for TikTok to drive creative innovation and impactful concepts. Be a vital part of our journey to enhance wellness through cutting-edge marketing strategies.

Key Responsibilities:

Strategic Channel Support:

• Proactively help to improve and develop product strategies on TikTok.

• Translate insights into actions that resonate with our target audience.

• Innovate using new tools, frameworks and methodologies to enhance creative output.

Creative Excellence:

• Generate fresh, relevant creative ideas aligned with product strategy. Write production briefs.

• Analyze UA results and creatives’ performance in order to improve metrics and find connotations on working/non-working concepts/assets/strategic moves etc..

• Conduct consistent market research and competitor analysis to extract industry/channel trends and insights. Apply this knowledge to drive innovative and effective solutions

• Give constant feedback and share best practices with less experienced teammates. Act as a mentor.

Cross-Functional Collaboration:

• Manage full-cycle creatives’ production: from idea to final implementation. Act as a leader who motivates the team to achieve the best possible result within the project. 

• Plan and coordinate workload, prioritize tasks, and goals.

• Collaborate closely with cross-functional departments to optimize processes and amplify operational efficiency

Required Skills and Experience:

• Minimum 2 years of experience as a Creative Producer or similar role.

• At least 1 year of expertise in TikTok; knowledge of Instagram Reels or YouTube Shorts is a plus. Knowledge of TikTok’s algorithm, features, and trends.

• Experience in creating user-generated content (UGC) and writing persuasive direct response communications.

• Outstanding skills in generating creative concepts that regularly outperform the benchmarks, coupled with a proven track record of consistently achieving product KPIs.

• Strong background in performance marketing driven by insights and analytics.

• Understanding of user journey and creative production pipelines.

• Excellent project and time management skills.

• Strong analytical skills to interpret data and drive strategic decisions.

• Empathetic team development skills to foster individual and team growth.

• Upper-intermediate or advanced English proficiency.

Additional qualities that may be helpful: 

• Ability to utilize AI tools like Midjourney, ChatGPT, etc., for creating and iterating creatives.

• Awareness of trends in the health and fitness app landscape and mobile advertising market.

• Strong presentation skills with the ability to explain creative choices clearly.

• Familiarity with Meta and Google ad platforms.

• Passion for wellness and health tech.

Why Join Us:

• Be part of an innovative health-tech company.

• Opportunity to lead and inspire a creative team.

• Collaborate with diverse and talented professionals.

• Make a significant impact on our brand’s communication strategy.

If you're ready to revolutionize wellness communication and drive creative excellence on TikTok, we want to hear from you!