Copywriter

About CrucialPoint This role will support our retention marketing team by bringing clarity, speed, and creativity to copywriting tasks,  with AI as a built-in part of the workflow. You’ll work across multiple brands, primarily writing email and SMS copy using our existing frameworks, briefs, templates, and guidance. You’ll be responsible for drafting short-form copy that aligns with the brand voice, campaign goals, and customer journey stage. Communication and responsiveness in Slack and ClickUp are key. This role is ideal for someone who loves writing, is curious, coachable, and excited about using AI tools as part of their workflow — not as a replacement for critical thinking. Role Overview You’ll support our retention marketing team by writing short-form copy, primarily for:

• Email campaigns (flows & campaigns)

• SMS messages

• Internal marketing collateral

This is an up-to 20 hours per week role starting at $15–$20/hr depending on experience. Work is remote and strong communication is required. What We’re Looking For Must Have

• Strong writing & editing skills

• Ability to use AI tools (ChatGPT, Jasper, Claude, Perplexity, etc.) to support writing

• Clear communication and ability to meet deadlines

• Ability to follow templates/briefs

• Willingness to learn retention-style copy

• Curious, collaborative, and coachable attitude

• Email marketing experience (flows/campaigns)

• E-commerce or B2C writing samples

• Basic understanding of brand voice and positioning

Responsibilities

• Write drafts of email & SMS copy using provided templates

• Use AI tools to ideate, research, and generate variations

• Ensure copy aligns with brand tone, goals, and target audience

• Provide first drafts for feedback and be open to revisions

• Perform light research for client industries when needed

• Communicate progress + updates in Slack and ClickUp

• Collaborate with account and marketing managers as well as creative team members

Availability

• ~20 hrs/week (flexible)

• Must be reachable via Slack during agreed-upon hours

About CrucialPoint CrucialPoint is a Full Service Retention Marketing Agency known for creating time-tested, effective Retention programs (Email, SMS, Push, Loyalty, Lifecycle) for amazing eCommerce brands. We thrive on solving intriguing challenges and delivering exceptional value to our clients. Join our team and be part of our mission to provide innovative solutions and drive success for our clients. This position is a remote position with up-to 20 hours a week, that is open to candidates in NAM. Compensation for this role ranges from $15 -  $20/hr, based on experience.