What you’ll get to do

• Define our approach to content marketing at Pitch and lead all content initiatives from ideation to publishing, whether writing pieces yourself or briefing others.

• Explore different target personas and design a content experience that runs across the entire customer lifecycle, catering to each profile.

• Develop a content calendar that delivers impactful messaging over a regular cadence, across social media, the blog, our website, and our active campaigns.

• Experiment with new content opportunities, exploring how Pitch uses landing pages, thought leadership pieces, or gated content.

• Find ways make content at Pitch more efficient, whether repurposing and adapting content or collecting reusable customer stories.

Who we are looking for

• You are an experienced content marketer that can both define a content strategy and write engaging copy.

• You understand how to communicate with different personas within a target audience and reach them with the right content and messaging. Plus, you know how to adapt messaging and content for different channels, and which format works for each objective.

• You have worked in companies that mix product-led and sales-assisted growth, and understand the nuanced content requirements of converting self-serve users while also nurturing high-ticket commercial leads.

• You can research and prioritize content projects, identifying the most opportune ideas across SEO content, customer collateral, and upcoming campaigns.

• You’re used to measuring and reporting on the impact of content marketing.

• You’re used to owning the publishing flow and managing website content in a CMS. But you also suggest ways to improve the tooling and the website itself.

• Even with a clear company and team direction, you’re a self-starter who enjoys working without an existing content marketing playbook.