Content Marketing Manager

We are looking for our first Content Marketing Manager to develop tailored narratives and content assets for Figma’s enterprise buyers. Reporting to our Director, B2B Growth Marketing, you will be responsible for supporting our product-led sales motion by crafting and prioritizing key narratives that translate into pipeline, engage our executive audience, and drive conversion across the funnel. As a founding member of this function, you will have the unique opportunity to build from 0 –> 1 and support some of our highest revenue generating channels at the business.

The right candidate for this role will have a passion for storytelling and the ability to marry product narratives with Figma’s brand voice and thought leadership perspectives. This candidate will be opinionated on how Content Marketing at Figma can engage our B2B audience and scale our Demand Generation programs. Additionally, the candidate should have an understanding of how to educate accounts on the value of higher product tiers and operate across multiple products SKUs.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you'll do at Figma:

• Develop the foundation for how we implement B2B content marketing at Figma

• Create and drive the content narrative themes for quarterly integrated Demand Generation campaigns

• Partner closely with our Field Marketing, Product Marketing, and Executive team to create presentation narratives and scripts across our event pillars

• Onboard and manage writing contractors or agencies to produce long & short form assets that support our sales motions and generate efficient pipeline

• Manage relationships with partners to co-create shared narratives that enable Figma to reach new audiences and markets

• Develop a philosophy of measurement and reporting for content performance as a demand channel

• Create deep alignment with our sellers and provide enablement of content campaigns & programs

We’d love to hear from you if you have:

• 6+ years of experience supporting B2B and Sales functions in partnership with Demand Generation teams

• A proven track record of developing clear and compelling narratives across diverse channels

• Experience creating executive presentations (narratives/talk-tracks) for events & webinars

• Experience being held to metric-based outcomes of a content channel

While it’s not required, it’s an added plus if you also have:

• Experience with product-led growth funnels (driving bottoms-up end-user adoption and tops-down buyer engagement)

• A background in Product Marketing, Customer Marketing, and/or Developer Marketing

• Experience working in multi-product environments

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.