Community Lifecycle Manager

As a Community Lifecycle Manager at Reddit, you will be responsible for managing end-to-end lifecycle campaign strategy and execution. You will work to deliver strategies that engage and retain key Reddit audiences, specifically focused on helping Reddit moderators. This includes onboarding new moderators, reactivating, and facilitating continuous education and community management best practices to drive retention. 

As an IC within the Community Lifecycle team, you’ll partner across Community, GTM, Safety, Comms, and Product to deliver compelling campaigns across the moderator lifecycle. You’ll ideate, concept, execute, QA and measure multi-channel campaigns to enable Reddit to reach its engagement goals. Some channels will be unique to Reddit, and you will be building, testing and evaluating new channels.

Ideal Profile

• Excellent writing, communication, and editing skills

• Systems thinker that can build 0 to 1

• Familiarity with Reddit’s community culture, user trends, and behaviors

• Professional experience in Lifecycle Marketing, Email Marketing, Product Marketing, or Growth Marketing

• Deep understanding of multi-channel strategies 

• You have worked in a large B2C platform and have a passion for community-led strategy

• You know how to segment the audience and work back from a high level vision to achieve results

• Leverage data insights and analysis to enhance strategy that accelerates Subreddit discovery and growth

• You deeply understand and identify with Reddit and Redditors, and are eager to uncover insights and unlock remarkable and scalable initiatives

Of 4 pieces, deep in 1-2, exposure to the rest;

• Significant expertise/exposure to multi-channel marketing (email, push notifications, sms, & more)

• Growth mindset (i.e., focuses on scalable growth, data-obsessed) 

• Storytelling/Content strategy and sophistication in execution

• Execution-bias, “do what it takes” mentality

In this role, you can expect to;

• Own process and execution for In-product messaging, one-off push notifications, and email marketing campaigns for Community lifecycle

• Create and maintain moderator onboarding materials, including training modules, guides, and best practices

• Collaborate with peers to create resources that support moderators throughout their lifecycle

• Act as a key stakeholder in product, tooling, and operations discussions around how to improve our channel capabilities to reach more moderators

• Support in approach to developing segmentation and targeting 

• Support in infrastructure build out - test and evaluate new channels to reach moderators

• Copywriting, copyediting, and co-authorship with cross-functional partners across Reddit

• Manage KPIs, own campaign performance, and use data and insights to build and refine personalized user experiences

Required qualifications:

• 5+ years of relevant experience (lifecycle marketing, campaign management, growth marketing) with a focus on B2C or B2B2C audiences

• Experience leading growth marketing or lifecycle marketing initiatives, personalization, or marketing research 

• Self-motivated and highly organized 

• Experience building repeatable processes that scale, improving operations or driving

• Bonus: Experience with HubSpot, Mode, Looker, Salesforce, community marketing