Revenue & Profitability: Achieve sales quotas monthly, quarterly, and annually Forecast and deliver topline revenue and profitability objectives. Daily Manage revenue and bookings forecast Develop and execute regional business plans aligned with corporate strategy. Develop regional priorities that align with the global and the EMEA strategic direction Build strategies for key accounts to drive growth. building C level relationships with Channel Partners and Industry Influencers and experts Manage Funnel Related activities and ensure rigorous execution to the Fluke EMEA funnel Management Standard Work Ensure integrity of funnel data for accurate reporting. Lead and coach the regional sales team to maximize performance. Allocate resources effectively to meet business objectives. Strategic Thinking & Planning: Ability to develop regional business plans aligned with corporate goals Team Leadership & Coaching: Proven track record in building, motivating, and guiding high-performing sales teams across diverse geographies. Change Management: Being a change agent driving transformation and building followership across multiple business units and functions. Business and Financial Expertise: knowledge of P&L, without the need to manage one, price and expense management and margin maximization. Sales Forecasting and Budget Management: Setting accurate forecasts and managing budgets effectively Market Analysis and Data-Driven Decision Making: Work with Commercial Strategy teams for in depth understanding of the market trends and dynamics, identify customer needs that drive growth opportunities