Channel Programs and Incentives Manager
Role Description
We’re looking for an experienced Business Operations / Program Operations leader with a strong track record of building, scaling, and optimizing channel programs that drive measurable business impact. This role will own and evolve key components of the end-to-end partner experience, with a focus on accelerating channel-sourced revenue, increasing partner engagement and mindshare, and delivering clear ROI from program investments.
Aligned to the Commercial Strategy & Operations (CSO) organization and partnering closely with Global Sales and Channel Leadership, this role will be responsible for designing, operationalizing, and scaling channel sales programs and GTM initiatives. You will define success metrics, establish operational rigor, and continuously improve programs based on performance and partner feedback.
This role sits at the intersection of strategy, execution, and enablement—driving the operating cadence of the Channel business, aligning cross-functional teams, and ensuring programs are built to scale globally. You’ll work extensively with leaders across Sales, Channel, Marketing, Product, Enablement, Analytics, and Systems, translating strategy into durable processes and programs that unlock growth through the partner ecosystem.
We’re looking for someone with an ownership mindset, deep passion for Channel and Partner routes to market, and the ability to lead change at scale—turning complexity into clarity and programs into results as we continue to expand our ecosystem and partner engagement model.
Responsibilities
Design, operationalize, and scale Partner sales programs and incentive programs that drive measurable outcomes, including channel-sourced revenue growth, partner engagement, and seller productivity.
Establish and own clear KPIs and success metrics for channel programs; partner with Analytics to deliver actionable reporting and insights tied to ROI and program effectiveness.
Lead the end-to-end operational execution of channel and GTM initiatives, ensuring readiness across systems, processes, enablement, documentation, and communications.
Partner with Channel, Sales, and Distribution leadership to evolve the partner seller experience in support of growth targets and strategic priorities.
Drive programmatic and systemic improvements that reduce friction, increase scalability, and improve partner and seller adoption.
Translate business needs into clear requirements, working closely with Marketing, Product, and Technical teams to enhance tools, systems, and program assets.
Collaborate with Field and Channel Marketing to deliver clear, compelling partner-facing and internal communications that increase awareness, adoption, and mindshare.
Evaluate the effectiveness of global enablement and engagement programs, using dashboards and performance data to recommend and implement improvements.
Build and manage learning paths, regional program cadences, and launch frameworks that support consistent execution across geographies.
Support ongoing “run-the-business” operations while continuously improving how channel programs are delivered and measured.
Serve as a connective tissue across cross-functional teams—including Marketing, Operations, Product, Strategy, Reporting, Enablement, and Sales Leadership—to ensure alignment and successful launches.
Requirements
4+ years experience in channel programs, channel incentives, channel business operations, and/or strategy operations
4+ years in channel program management with at least 6+ years of total experience
Prior channel program and incentives experience with indirect sales/SaaS background
Prior experience in designing successful global partner and incentive programs
Strong communicator and relationship builder
Desire to work in a fast-paced, challenging and exciting environment
Willingness to support leaders and their teams, Globally in multiple time zones
Bachelor’s degree or equivalent work experience
Preferred Qualifications
Prior experience designing and implementing a partner program with related incentives at a high tech/SaaS SW company
Understanding and usage of Salesforce, Tableau and PRM’s preferred
Compensation
US Zone 1
This role is not available in Zone 1
US Zone 2
$143,800—$194,600 USD
US Zone 3
$127,800—$173,000 USD
About the job
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Channel Programs and Incentives Manager
Role Description
We’re looking for an experienced Business Operations / Program Operations leader with a strong track record of building, scaling, and optimizing channel programs that drive measurable business impact. This role will own and evolve key components of the end-to-end partner experience, with a focus on accelerating channel-sourced revenue, increasing partner engagement and mindshare, and delivering clear ROI from program investments.
Aligned to the Commercial Strategy & Operations (CSO) organization and partnering closely with Global Sales and Channel Leadership, this role will be responsible for designing, operationalizing, and scaling channel sales programs and GTM initiatives. You will define success metrics, establish operational rigor, and continuously improve programs based on performance and partner feedback.
This role sits at the intersection of strategy, execution, and enablement—driving the operating cadence of the Channel business, aligning cross-functional teams, and ensuring programs are built to scale globally. You’ll work extensively with leaders across Sales, Channel, Marketing, Product, Enablement, Analytics, and Systems, translating strategy into durable processes and programs that unlock growth through the partner ecosystem.
We’re looking for someone with an ownership mindset, deep passion for Channel and Partner routes to market, and the ability to lead change at scale—turning complexity into clarity and programs into results as we continue to expand our ecosystem and partner engagement model.
Responsibilities
Design, operationalize, and scale Partner sales programs and incentive programs that drive measurable outcomes, including channel-sourced revenue growth, partner engagement, and seller productivity.
Establish and own clear KPIs and success metrics for channel programs; partner with Analytics to deliver actionable reporting and insights tied to ROI and program effectiveness.
Lead the end-to-end operational execution of channel and GTM initiatives, ensuring readiness across systems, processes, enablement, documentation, and communications.
Partner with Channel, Sales, and Distribution leadership to evolve the partner seller experience in support of growth targets and strategic priorities.
Drive programmatic and systemic improvements that reduce friction, increase scalability, and improve partner and seller adoption.
Translate business needs into clear requirements, working closely with Marketing, Product, and Technical teams to enhance tools, systems, and program assets.
Collaborate with Field and Channel Marketing to deliver clear, compelling partner-facing and internal communications that increase awareness, adoption, and mindshare.
Evaluate the effectiveness of global enablement and engagement programs, using dashboards and performance data to recommend and implement improvements.
Build and manage learning paths, regional program cadences, and launch frameworks that support consistent execution across geographies.
Support ongoing “run-the-business” operations while continuously improving how channel programs are delivered and measured.
Serve as a connective tissue across cross-functional teams—including Marketing, Operations, Product, Strategy, Reporting, Enablement, and Sales Leadership—to ensure alignment and successful launches.
Requirements
4+ years experience in channel programs, channel incentives, channel business operations, and/or strategy operations
4+ years in channel program management with at least 6+ years of total experience
Prior channel program and incentives experience with indirect sales/SaaS background
Prior experience in designing successful global partner and incentive programs
Strong communicator and relationship builder
Desire to work in a fast-paced, challenging and exciting environment
Willingness to support leaders and their teams, Globally in multiple time zones
Bachelor’s degree or equivalent work experience
Preferred Qualifications
Prior experience designing and implementing a partner program with related incentives at a high tech/SaaS SW company
Understanding and usage of Salesforce, Tableau and PRM’s preferred
Compensation
US Zone 1
This role is not available in Zone 1
US Zone 2
$143,800—$194,600 USD
US Zone 3
$127,800—$173,000 USD