BR Product Content Executive

Sporty's sites are some of the most popular on the internet, consistently staying in Alexa's list of top websites for the countries they operate in.

Location: São Paulo, Brazil, Remote

About SportyBet Brazil:

SportyBet Brazil is seeking a passionate and skilled Product Content Executive to join our growing digital marketing team. This role is perfect for someone who is enthusiastic about football, knowledgeable in sports betting, and experienced in content strategy and copywriting.

Role Overview:

As our Product Content Executive, you will be responsible for executing and refining content across Sporty Bet, from Landing Pages to enticing copy to boost our brand's engagement of current and future users and enhance customer experience. You will focus heavily on planning content, updating copy, banners and landing pages based on current sporting events, trending topics and the biggest sporting news.

Responsibilities:

Responsible for the content strategy of the platform

Identify the key sports events in the country based on Trade Team's data and market knowledge

Bi-weekly plan the content that goes on the Homepage banners, featured blocks, landing pages and more

Plan alongside Games team the most relevant games and casino promotions to be pushed on the platform

Work alongside the Marketing team to align marketing strategy with the platform content

Work alongside the Operations team to ensure the plan is delivered

Brief the Product Marketing Designer on the demands of banners, feature blocks and landing pages

Fully responsible for the copywriting in the platform. The candidate should be working alongside the Marketing, Games and Trade teams to review the texts and ensure the message is appealing for BR users

Supervise all the content of the platform

Requirements: 

2 years minimum experience in content coordination

2 years minimum experience in copywriting

Excellent writing skills in Portuguese

Native/Professional level of Portuguese and English

Good understanding of sports market schedules

Excellent communication and planning skills to deal with internal and global stakeholders

Excellent attention to detail skills

Benefits

Quarterly and flash bonuses

Flexible working hours

Top-of-the-line equipment

Education allowance

Referral bonuses

28 days paid annual leave

Annual company retreat - we all went to Dubai together in 2023 and have team and organisation retreats planned for 2024!

Highly talented, dependable co-workers in a global, multicultural organisation

Payment via DEEL, a world class online wallet system 

Our teams are small enough for you to be impactful

Our business is globally established and successful, offering stability and security to our Team Members

Our Mission

Our mission is to be an everyday entertainment platform for everyone

Our Operating Principles

1. Create Value for Users

2. Act in the Long-Term Interests of Sporty 

3. Focus on Product Improvements & Innovation 

4. Be Responsible 

5. Preserve Integrity & Honesty 

6. Respect Confidentiality & Privacy 

7. Ensure Stability, Security & Scalability 

8. Work Hard with Passion & Pride

Working at Sporty

The top-down mentality at Sporty is high performance based, meaning we trust you to do your job with an emphasis on support to help you achieve, grow and de-block any issues when they're in your way.

Generally employees can choose their own hours, as long as they are collaborating and doing stand-ups etc. The emphasis is really on results. 

As we are a highly structured and established company we are able to offer the security and support of a global business with the allure of a startup environment. Sporty is independently managed and financed, meaning we don’t have arbitrary shareholder or VC targets to cater to. 

We literally build, spend and make decisions based on the ethos of building THE best platform of its kind. We are truly a tech company to the core and take excellent care of our Team Members.