B2B Marketing Manager (Education)
To see similar active jobs please follow this link: Remote Marketing jobs
Our Values:
Dream big
—Be visionary, strategic, and open to innovation
Build great things
—Work in service of our users, always improving and pushing higher
Take ownership
—Take responsibility with bold decision-making and bias for action
Win like a sports team
—Be trusting and collaborative while empowering others
Learn and grow fast
—Never stop learning and iterate fast
Share our passion
—Share ideas and practice enthusiasm and joy
Be user obsessed
—Empathetic, inquisitive, practical
About the team:
You will be joining the Marketing team and embedded in the Education team, which develops and brings to market solutions for schools and teachers, including the newly launched Goodnotes Classroom product.
About the role:
This is the role for you, if you’re excited to work on the things listed below:
As the first education-focused marketing hire, be responsible for and empowered to drive growth strategies and execution for our fast-growing education solution business
Work in a start-up like role within an established tech scale up, with the support of our Marketing team of 15+
Develop and drive data-driven marketing strategies to build awareness, drive direct conversions among teachers, and deliver qualified educational institution leads to the Sales team, including executing and testing across various paid and unpaid channels
Lead GTM efforts for all products and features for the education sector
Craft messaging and positioning for our education solutions, working closely with our Academic Affairs and Education teams, as well as directly with schools and teachers
Enable sales team with the necessary collateral, knowledge, trainings, and insights
Drive content strategy to support marketing, sales, and product goals, including through content for our website and other platforms, including blog posts, testimonials, case studies, whitepapers, and product education content
Support product activation and adoption, directly through marketing channels and community engagement, as well as through collaboration with product teams on onboarding and other in-app experiences
Foster brand affinity and advocacy through community marketing and engagement, online and offline
Assist in the production of and our participation in events and conferences
Regularly monitor, analyze, and report traffic and campaign performance, constantly optimizing in response
The skills you will need to be successful in the above:
4+ years experience in marketing in B2B SaaS or a high-growth scale-up context
Experience with the education sector ideal, particularly in sales or marketing
Experience with data-driven marketing in paid, owned, and earned channels, including search, performance, web/CRO, and email
Experience working with sales teams, including in qualified lead generation and sales enablement
Experience with product positioning, messaging, and content development
Flexible and positive can-do attitude, able to thrive in a fast-paced (and fun!) environment
Even if you don’t meet all the criteria listed above, we would still love to hear from you! Goodnotes places a lot of value on learning and development and will support your growth if needed.
The interview process:
An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes
A short take-home assignment to assess your skillset
A role-specific call to discuss your background and skillset for this role more in detail
A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you as well as support you throughout your career at Goodnotes
A meet the team call with 2 or 3 GoodPeople you’d be working closely with at Goodnotes
About the job
B2B Marketing Manager (Education)
To see similar active jobs please follow this link: Remote Marketing jobs
Our Values:
Dream big
—Be visionary, strategic, and open to innovation
Build great things
—Work in service of our users, always improving and pushing higher
Take ownership
—Take responsibility with bold decision-making and bias for action
Win like a sports team
—Be trusting and collaborative while empowering others
Learn and grow fast
—Never stop learning and iterate fast
Share our passion
—Share ideas and practice enthusiasm and joy
Be user obsessed
—Empathetic, inquisitive, practical
About the team:
You will be joining the Marketing team and embedded in the Education team, which develops and brings to market solutions for schools and teachers, including the newly launched Goodnotes Classroom product.
About the role:
This is the role for you, if you’re excited to work on the things listed below:
As the first education-focused marketing hire, be responsible for and empowered to drive growth strategies and execution for our fast-growing education solution business
Work in a start-up like role within an established tech scale up, with the support of our Marketing team of 15+
Develop and drive data-driven marketing strategies to build awareness, drive direct conversions among teachers, and deliver qualified educational institution leads to the Sales team, including executing and testing across various paid and unpaid channels
Lead GTM efforts for all products and features for the education sector
Craft messaging and positioning for our education solutions, working closely with our Academic Affairs and Education teams, as well as directly with schools and teachers
Enable sales team with the necessary collateral, knowledge, trainings, and insights
Drive content strategy to support marketing, sales, and product goals, including through content for our website and other platforms, including blog posts, testimonials, case studies, whitepapers, and product education content
Support product activation and adoption, directly through marketing channels and community engagement, as well as through collaboration with product teams on onboarding and other in-app experiences
Foster brand affinity and advocacy through community marketing and engagement, online and offline
Assist in the production of and our participation in events and conferences
Regularly monitor, analyze, and report traffic and campaign performance, constantly optimizing in response
The skills you will need to be successful in the above:
4+ years experience in marketing in B2B SaaS or a high-growth scale-up context
Experience with the education sector ideal, particularly in sales or marketing
Experience with data-driven marketing in paid, owned, and earned channels, including search, performance, web/CRO, and email
Experience working with sales teams, including in qualified lead generation and sales enablement
Experience with product positioning, messaging, and content development
Flexible and positive can-do attitude, able to thrive in a fast-paced (and fun!) environment
Even if you don’t meet all the criteria listed above, we would still love to hear from you! Goodnotes places a lot of value on learning and development and will support your growth if needed.
The interview process:
An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes
A short take-home assignment to assess your skillset
A role-specific call to discuss your background and skillset for this role more in detail
A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you as well as support you throughout your career at Goodnotes
A meet the team call with 2 or 3 GoodPeople you’d be working closely with at Goodnotes