B2B Marketing Lead
To see similar active jobs please follow this link: Remote Marketing jobs
Updater is the nation's #1 moving app. As part of our mission to become the go-to destination for all moving needs, we also sell B2B products to apartment communities. Those products help renters move in and out of communities seamlessly.
Therefore, we're on the hunt for a dynamic and seasoned B2B Marketing Lead to elevate our presence in the multifamily/apartment industry, drive high-quality leads for our sales team, tell our amazing clients’ stories to the world, and uplevel our go-to-market team.
As a full-stack marketer, you'll strategize and execute marketing plans with the support of a full marketing team behind you: email marketing, performance marketing, freelance conference and events support, design, and web development. This is a high-visibility growth opportunity for someone looking to make an outsized impact across an entire product line.
Our marketing team members are creative and organized self-starters with a special knack for growth hacking in a fast-paced environment. You’ll need a willingness to be flexible, a proactive nature and entrepreneurial spirit, results-oriented creativity, and the keen instinct to de-prioritize things that do not move the needle. You will join a highly collaborative team and work closely with teammates using ClickUp for project management. A strong technical understanding of marketing systems is required, and you will report directly to the VP of Marketing.
Join us and help 'move' the multifamily industry forward! 🚀🏢✨
Key Responsibilities
Develop and execute strategy: Create and implement a marketing strategy tailored to our multifamily product line, ensuring alignment across the Sales, Client Success, and Product Teams.
Sales enablement: Equip our Sales Team with the necessary tools, content, and information to close deals quickly and effectively.
Lead generation & nurture: Maintain a steady flow of high-quality leads for the sales pipeline and nurture them through qualification.
Product marketing: Lead multifamily product marketing initiatives, driving awareness and adoption.
Thought leadership: Position the company as a thought leader in the multifamily industry through various content, events, and PR plays. Examples may include publishing insightful blog posts, hosting webinars (with/without partners), winning us speaker positions at industry conferences, and sharing expert opinions on social media.
Competitive strategy: Develop competitive strategies to maintain and enhance our industry position.
Event management: Organize and execute ~15 conferences and events per year. You will have freelance event support to manage logistics and details.
Partner marketing: Develop and execute co-marketing campaigns with our large, strategic partners.
Client success support: Enhance client onboarding and education processes, increase retention rates, and support upselling opportunities via marketing tactics.
Brand visibility: Increase the company's visibility and reputation in the multifamily industry.
Qualifications
5+ years of B2B marketing experience, preferably with a SaaS product.
3+ years of experience in organizing and managing events and conferences.
Experience with CRMs and marketing automation software; Salesforce and Pardot preferred.
Ability to take knowledge and transform it into a strategic, useful, and exciting narrative
Innovative, resourceful, and proactive with a strong work ethic.
Strong track record for turning leads and prospects into demos/conversions.
Keen awareness of social media trends and how to leverage them in our content, ad campaigns, and creative.
Strong business/copywriting and verbal communication skills.
Multifamily industry experience is a bonus.
How did the beekeeper expand his business? He focused on bee-to-bee.
If this made you painfully chuckle and *smh,* you might be perfect for this role.
About the job
B2B Marketing Lead
To see similar active jobs please follow this link: Remote Marketing jobs
Updater is the nation's #1 moving app. As part of our mission to become the go-to destination for all moving needs, we also sell B2B products to apartment communities. Those products help renters move in and out of communities seamlessly.
Therefore, we're on the hunt for a dynamic and seasoned B2B Marketing Lead to elevate our presence in the multifamily/apartment industry, drive high-quality leads for our sales team, tell our amazing clients’ stories to the world, and uplevel our go-to-market team.
As a full-stack marketer, you'll strategize and execute marketing plans with the support of a full marketing team behind you: email marketing, performance marketing, freelance conference and events support, design, and web development. This is a high-visibility growth opportunity for someone looking to make an outsized impact across an entire product line.
Our marketing team members are creative and organized self-starters with a special knack for growth hacking in a fast-paced environment. You’ll need a willingness to be flexible, a proactive nature and entrepreneurial spirit, results-oriented creativity, and the keen instinct to de-prioritize things that do not move the needle. You will join a highly collaborative team and work closely with teammates using ClickUp for project management. A strong technical understanding of marketing systems is required, and you will report directly to the VP of Marketing.
Join us and help 'move' the multifamily industry forward! 🚀🏢✨
Key Responsibilities
Develop and execute strategy: Create and implement a marketing strategy tailored to our multifamily product line, ensuring alignment across the Sales, Client Success, and Product Teams.
Sales enablement: Equip our Sales Team with the necessary tools, content, and information to close deals quickly and effectively.
Lead generation & nurture: Maintain a steady flow of high-quality leads for the sales pipeline and nurture them through qualification.
Product marketing: Lead multifamily product marketing initiatives, driving awareness and adoption.
Thought leadership: Position the company as a thought leader in the multifamily industry through various content, events, and PR plays. Examples may include publishing insightful blog posts, hosting webinars (with/without partners), winning us speaker positions at industry conferences, and sharing expert opinions on social media.
Competitive strategy: Develop competitive strategies to maintain and enhance our industry position.
Event management: Organize and execute ~15 conferences and events per year. You will have freelance event support to manage logistics and details.
Partner marketing: Develop and execute co-marketing campaigns with our large, strategic partners.
Client success support: Enhance client onboarding and education processes, increase retention rates, and support upselling opportunities via marketing tactics.
Brand visibility: Increase the company's visibility and reputation in the multifamily industry.
Qualifications
5+ years of B2B marketing experience, preferably with a SaaS product.
3+ years of experience in organizing and managing events and conferences.
Experience with CRMs and marketing automation software; Salesforce and Pardot preferred.
Ability to take knowledge and transform it into a strategic, useful, and exciting narrative
Innovative, resourceful, and proactive with a strong work ethic.
Strong track record for turning leads and prospects into demos/conversions.
Keen awareness of social media trends and how to leverage them in our content, ad campaigns, and creative.
Strong business/copywriting and verbal communication skills.
Multifamily industry experience is a bonus.
How did the beekeeper expand his business? He focused on bee-to-bee.
If this made you painfully chuckle and *smh,* you might be perfect for this role.