Associate Director - Commercial Marketing KOL Program

RapidAI is the global leader in using AI to combat life-threatening vascular and neurovascular conditions. RapidAI is empowering physicians to make faster decisions for better patient outcomes, leading the next evolution of clinical decision-making and patient workflow. Based on intelligence gained from over 10 million scans in more than 2,000 hospitals in over 60 countries, the Rapid® platform transforms care coordination, offering care teams a level of patient visibility never before possible. RapidAI – where AI meets patient care.

What you will do:

• Develop and Implement KOL Engagement Strategy:

• Design and execute a comprehensive KOL engagement strategy aligned with business objectives and target markets.

• Establish processes for identifying, recruiting, and nurturing relationships with KOLs across relevant disease areas to establish strategic partnerships and collaboration.

• Identify and prioritize potential KOLs based on expertise, influence, and relevance.

• Develop engagement plans for each KOL, including advocacy opportunities, advisory participation, and speaking engagements.

• Cultivate and Maintain Relationships with KOLs:

• Build and nurture strong relationships with KOLs through regular communication, collaboration, and engagement activities.

• Serve as the primary point of contact for KOLs, addressing their needs, providing support, and fostering a positive and collaborative partnership.

• Work closely with cross-functional teams to ensure alignment of KOL activities with company objectives and priorities.

Drive Thought Leadership and Education Initiatives:

• Develop and demonstrate understanding of the market, including industry trends and clinical advancements, clinical value, competitive analysis to inform content development and thought leadership activities.

• Collaborate with KOLs to develop and deliver educational content, including webinars and conference presentations to enhance industry knowledge and awareness.

• Identify opportunities to showcase KOL expertise and products through thought leadership initiatives, such as publications, case studies, and media interviews.

• Identify and secure speaking opportunities for KOLs at conferences, symposiums, and other industry events to showcase their expertise and promote the company's solutions.

• Provide guidance and support to KOLs in preparing presentations, abstracts, and educational materials to ensure alignment with company messaging and objectives.

Facilitate Peer-to-Peer Interactions and Knowledge Sharing:

• Organize and facilitate peer-to-peer interactions and knowledge-sharing opportunities among KOLs, healthcare providers, and other stakeholders.

• Coordinate advisory meetings, roundtable discussions, and expert panels to foster collaboration, innovation, and best practice sharing.

• Capture insights and feedback from KOL interactions to inform marketing strategies, and customer engagement efforts.

Measure and Evaluate Program Effectiveness:

• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of the KOL program and track progress over time.

• Conduct regular performance reviews and assessments to evaluate the impact of KOL engagement on sales enablement and customer satisfaction.

Development of Clinical Society Engagement Program:

• Collaborate with clinical societies and professional associations to establish mutually beneficial partnerships that enhance the visibility and credibility of the company.

• Develop sponsorship opportunities and educational initiatives that drive engagement and credibility.

What you bring:

• Bachelor's degree in business, marketing, life sciences, or related field; advanced degree (e.g., MBA, MPH) preferred. 

• Minimum of 7-10 years of experience in healthcare/medtech/med device marketing, medical affairs, or related roles, with a focus on KOL engagement and thought leadership development. 

• Proven track record of success in developing and executing strategic KOL engagement initiatives that drive brand awareness, market share, and revenue growth. 

• Strong understanding of the healthcare industry, including knowledge of market dynamics and regulatory landscape. 

• Excellent communication, presentation, and interpersonal skills, with the ability to build rapport and credibility with key stakeholders. 

• Strategic thinker with the ability to translate business objectives into actionable plans and measurable outcomes.

• Demonstrated leadership ability and experience managing cross-functional teams and external partnerships. 

What we offer you:

• RapidAI pays 100% for employee coverage & 75% for your dependent coverage for medical, dental & vision premiums.

• Medical Benefits – We offer a range of policies through TriNet 

• Life Insurance/AD&D is 1X times your annual salary

• We pay 100% for Short and Long Term Disability.

• Healthcare and Dependent care flexible spending accounts are available

• A 401k plan is offered through Empower

• RapidAI provides $100 a month for internet/cell/phone services.

Time Off:

• We have 11 company paid holidays!

• RapidAI has a flexible vacation policy.  We urge employees to take vacation! Vacation allows employees to renew, reinvigorate, and rejuvenate.

Other Cool Benefits:

• Equity - Stock Options

• Incentive Compensation

• And most importantly - You are joining an awesome team!

Compensation - The salary range target for the role described in this job description is $170,000 to $190,000. Final offer amounts depend on multiple factors including but not limited to candidate experience and expertise, geographic location, compensation/equity mix, and market data. This position may also be eligible for additional incentives such as equity awards, short-term incentives, or sales compensation.

RapidAI is committed to creating an inclusive and diverse workplace. We provide equal employment opportunities to all employees and applicants and prohibit discrimination and harassment of any type in regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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