Analytics Developer

POS-10043

 The Digital Experience Team impacts the global growth of HubSpot’s core products by developing sites, applications, and experiences for the HubSpot brand. We create a remarkable journey utilizing cutting edge technology. This is a highly visible team making a significant impact as your work will be seen by millions. This creative team works closely with partners in design, marketing, content creators and other areas of the business. We’re on a mission to build the best web experience in the world.

For our Analytics Developer role, we are seeking a strong web analytics consultant/ Engineer for our engineering team. This person is responsible for developing the site /mobile APP tagging and web analytics work for the marketing campaigns.

In this role, you will: 

• Develop comprehensive site tagging & tracking data capture strategies using URL query params, UTM,etc. that help aligns with the marketing teams objectives and measurement goals

• Administer the digital analytics tool (Google Analytics) and Tag manager tool (GTM)

• Translate business requirements into Web Analytics, Tag Management System and A/B Testing platform implementation.

• Develop, customize and troubleshoot campaign code in complex environments with the heavy use of JavaScript, HTML and CSS.

• Manage data quality within marketing technology tools and develop solutions to remediate data quality challenges.

• Implement analytics tracking code and drive resolutions/debugging of tracking issues to ensure tagging is accurate and working effectively

We are looking for people who:

• Experience working with site analytics and tagging tools like Google Analytics/GA4 & Google Tag Manager or similar other tools in the industry

• Hands-on experience in implementing clicks tags, conversion tags/pixel & campaign tracking URLs, URL query parameter, UTM parameter tracking methods, and troubleshooting site analytics reporting issues

• Ideally have 3+ years of web development and analytics experience

• Effectively communicate with both technical & non-technical stakeholders

• Experience with Git

• Know modern Javascript, such as ES6

• Deep understanding of HTML5, CSS3 and cross-browser and device compatibility

• Organized with great attention to detail

Nice to Haves:

• Informed about privacy regulations & compliance standards

• Familiarity with Google Products: Google Marketing Platform & Google Cloud

• Familiarity with Paid Media Advertising platforms: Meta, Bing, LinkedIn, TikTok, etc

• Experience with technical documentation 

• Experience with Developer Tools 

• Experience with APIs

• Experience with both client-side tracking and server-side tracking 

• Mentored other developers

The Digital Experience team partners closely with business leaders, so we look for comfort building relationships and influencing. We’re excited to learn about you and your goals - let us know what’s important to you!

Cash compensation range: 98000-146000 USD Annually This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy from Katie Burke, HubSpot’s Chief People Officer. The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better. At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.