ABM Specialist

Vonage, a global cloud communications leader, helps businesses accelerate their digital transformation. Vonage's fully programmable unified communications, contact center and conversational commerce applications enable companies to transform how they communicate and operate from the office or remotely - providing the flexibility required to create meaningful engagements.  We live by our Vonage Values - Accountability, Trust, Collaboration, and Excellence.

Why this role matters

Vonage has implemented new toolsets providing advanced account-based marketing functions. ABM is a key driver in Vonage’s ability to execute our revenue targets. You’ll play a key part in implementing these solutions across the Marketing Technology stack. This work directly impacts Vonage's OKRs and revenue plans to meet target goals.

A core component of Marketing Operations is providing clarity and understanding for all teams. We seek a team member committed to managing their work, prioritizing tasks, driving decisions, and communicating clearly to a diverse group of colleagues. It is a high-visibility role with opportunities to make an immediate impact.

It offers an opportunity to work with peers from every corner of Vonage and build cross-functional relationships.

IF THIS SOUNDS LIKE YOU, CONTINUE READING BELOW...

Your key responsibilities

• Own end to end planning and execution of ABM campaigns from a marketing operations perspective, ensuring campaigns are delivered on time, with reporting insights

• Complete technical work across the full Vonage Marketing Technology software portfolio, specifically within 6sense & Salesforce CRM to ensure ABM campaigns are properly planned, executed, and reported on from a technical and execution perspective.

• Document processes to build the Marketing Operations team’s knowledge base

• Manage assigned work items and communicate critical information to stakeholders

• Coordinate closely with Marketing Operations, Sales Operations and Marketing Demand Gen teams to architect solutions 

What you'll bring

• Marketing Campaign Strategy & Execution, specifically account-based marketing experience (At least 1 year ABM experience & at least 2 years Marketing experience)

• Demonstrable cross-functional collaboration skills and ability to manage key stakeholders

• A passion to find the best solutions for all Vonage teams - identify impact to others and gain cross functional alignment ensuring shared success

• Soft skills - Situational analysis & Communication - Written & Verbal

• Clear examples of proficiency in work prioritization & time management

• A general understanding of Marketing Ops, Revenue Ops, and Sales Ops processes

• Marketing Tech proficiency to drive Marketing-led solutions - Specifically 6sense or leading ABM tool, Salesforce CRM

What's required for application

• A growth mindset with a willingness to learn new skills and a proactive attitude

• Task management: identify, define, and coordinate tasks across multiple initiatives

• Scope management: ensure all required work is identified to complete work successfully

• Time management: manage the timely completion of initiatives and tasks to timelines

• Quality management: document policies, objectives, processes, and responsibilities

• Communication management: take notes, ensure timely and appropriate communication of critical initiative information to the appropriate stakeholders

• Stakeholder management: identify teams impacted, analyze stakeholder expectations, and develop strategies to engage stakeholders on decisions and execution effectively

• Technology experience with the following tools: 

Must have: 6sense, Salesforce CRM, Salesforce Marketing Cloud Suite (Pardot) 

• Nice to have: Leandata, ZoomInfo, Drift, Gong Engage, Zapier, Tableau, Highspot

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