User Acquisition Manager (Paid Social, Web)

Your Experience

Must have:

• 3+ years of performance marketing experience in web user acquisition, preferably in high-growth environments

• Expert-level experience managing campaigns in Facebook Ads

• Proven track record of optimizing campaigns for performance metrics such as ROAS, CPA, and LTV

• Hands-on experience setting up and managing conversion tracking using tools like Google Tag Manager and GA4

• Strong analytical skills, including advanced Excel or Google Sheets capabilities

• Experience with A/B testing frameworks and conversion rate optimization (CRO) for web

• Solid understanding of web attribution models and tools (e.g., last-click vs. data-driven attribution, first-party tracking)

• Proficiency using tools like Looker, Tableau or similar BI tools to analyze and visualize data

• Proficient in using AI tools (e.g., ChatGPT, Claude, Google AI Studio) to boost campaign efficiency and ideation

• Strong communication and project management skills, with the ability to work cross-functionally

• Upper-intermediate or advanced proficiency in English

• Market research and competitors analysis

Nice to have:

• Experience with Google Ads or other paid social channels

• Experience in Health Tech, FinTech, or other regulated industries

• Familiarity with server-side tracking, privacy-compliant measurement setups (e.g., Consent Mode, enhanced conversions)

• Experience with automation tools and scripts for campaign management (e.g., bir.ch, Google Ads Scripts)

What You’ll Be Doing

You will be responsible for:

• Planning, executing, and scaling web user acquisition campaigns across Facebook Ads or other paid social channels, with a focus on high-intent, converting traffic

• Monitoring and optimizing account structure, keyword strategy, bidding models, and audience segmentation

• Driving incremental growth through performance-focused campaign strategy and rapid experimentation

• Collaborating with product, analytics, and creative teams to create effective landing pages and campaign assets

• Generating insights from performance data and proactively identifying areas of opportunity

• Staying up to date with industry trends, platform updates, and evolving privacy regulations

• Producing regular performance reports and contributing to strategic discussions

 The salary range for this position in Poland and starts from 3800€ gross per month

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