TikTok Shop Creator Manager – Build & Scale Influencer Growth Engine

Company Overview

Pearl West is a high-growth operator of consumer brands, scaling aggressively across TikTok Shops and Amazon. With $45M+ in run-rate revenue and a lean, elite team, we acquire and grow brands like startupswith the capital and structure to exit them at peak value.

Were not an agency. Were not passive investors. Were operatorsfast, focused, and performance-obsessed. Our centralized growth model spans creative, media, ops, and marketplace execution across six owned brands and counting.

Our mission: Build unforgettable brandsand exit them at their peak.

Role Overview

Were looking for a TikTok Shop Creator Manager to build, manage, and scale a high-performing creator acquisition and retention system. This role isnt about PR or vanity influencersits about driving revenue with creators at scale. Youll be responsible for building out Pearl Wests TikTok influencer engine: sourcing creators directly, growing relationships with TAPs (TikTok Agency Partners) and creator agencies, and putting top talent on performance-based retainers.

You'll own creator pipelines end-to-endfrom outreach and negotiation to content briefing and performance feedback. You know how to work with agencies, how to scale what works, and how to turn creators into consistent revenue channels.

This is a full-time, remote role for someone with deep experience in TikTok Shops, creator marketing, and affiliate or commission-based influencer ecosystems.

Key Responsibilities

• Own Creator Acquisition Strategy for TikTok Shops: Build a high-performing network of creators who can drive revenue on TikTok Shops, including affiliates, influencers, and UGC talent.

• Grow TAP & Creator Agency Partnerships: Identify and develop deep relationships with TAPs (TikTok Agency Partners) and third-party creator agencies. Expand these partnerships into scalable deal flow, consistent performance, and content output.

• Put Top Creators on Retainer & Commission Models: Secure creators on monthly retainers, hybrid commission models, or CPA arrangements. Build loyalty and ensure consistent product promotion.

• Sourcing & Recruitment: Leverage internal tools, creator marketplaces, agency networks, and social media to recruit net-new creators weekly. Build and manage a structured creator pipeline with performance tracking.

• Campaign Execution & Briefing: Manage full-funnel execution from content brief development to creator onboarding, delivery timelines, and product fulfillment.

• Community Building & Retention: Create and nurture an engaged creator community through Slack, Discord, or private groups. Offer training, perks, and feedback loops to drive motivation and retention.

• Performance Tracking & Optimization: Analyze individual creator performance (CTR, CPA, ROAS), deliver feedback, and adjust strategy. Focus on scalable wins and rapidly eliminate underperformers.

• Cross-Functional Alignment: Work closely with growth, creative, and media teams to plug top-performing content into paid campaigns, whitelisting, and top-of-funnel strategy

Key Performance Indicators (KPIs)

• # of Active TikTok Creators Driving Revenue

• Monthly Content Volume from Creator Network (UGC + Organic)

• Influencer CPA / ROAS vs. Paid Ads Benchmarks

• # of New High-Intent Creator Signups per Month

• TAP / Agency Partner Contribution to Revenue

• Retention Rate of Top Creators / Affiliates

• Avg. Time from Recruitment First Sale / Conversion

Required Skills & Qualifications

Must-Have Skills:

• 24 years in creator or influencer marketing with a strong focus on TikTok Shops or TikTok affiliate programs

• Direct experience working with TikTok Agency Partners (TAPs) and/or managing relationships with creator agencies and networks

• Strong negotiation skills and understanding of commission structures, retainers, and performance-based compensation models

• Deep understanding of TikToks creator ecosystem, algorithm dynamics, content formats, and eComm integrations

• Track record of managing 50+ creators at a time, including contracts, creative briefings, and performance tracking

• Fluent in tools like TikTok Creator Center, Shop Ads Manager, affiliate dashboards, or third-party UGC platforms

• Analytical mindset with experience in evaluating ROI, CPA, and funnel metrics from creator campaigns

Nice-to-Have Skills:

• Experience scaling influencer programs in consumer brands, wellness, or lifestyle

• Familiarity with creator management platforms like Grin, Modash, or CreatorIQ

• Bonus if youve worked in-house at a brand using TikTok Shops as a primary revenue channel

Who Should Apply?

Apply if you:

• Have already built or scaled a TikTok Shops influencer program from the ground up

• Know how to turn creators into performance channels (not just awareness drivers)

• Have a deal-maker mindsetyou can close creators, negotiate retainers, and track ROI

• Can build systems, not just campaigns, and want to own your lane

• Thrive in a fast-paced, operator-led, revenue-focused environment

Do not apply if:

• Youve never worked with TikTok Shops or managed creators at scale

• You think influencer marketing ends at reach and impressions

• You prefer slow-moving, brand-only campaigns over direct performance results

Why Join Us?

• Ownership from Day 1: Drive creator revenue strategy for 6+ brands

• Career Growth: Build a team, own budgets, and scale an internal influencer channel

• Performance-Driven Culture: No fluff, no politicsjust results

• Direct Access to Capital: Run experiments, iterate fast, and scale what works

• Work with Elite Operators: Leadership from 9-figure eCommerce and DTC exits

Compensation & Benefits

• Salary Range: Competitive, based on experience

• Bonus/Commission Structure: Performance bonus + equity potential

• Work Arrangement: Remote / Hybrid

• Health & Wellness Benefits: Medical, dental, vision, mental health

• Additional Perks: Creator test budget, flexible PTO, learning stipends, team offsites