Sr Social Media & Community Strategist

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

Key Responsibilities

You’ll be at the heart of our brand voice — crafting narratives that connect emotionally, spark conversation, and drive engagement across millions of followers. This role blends creative excellence with data intelligence — building viral moments while strengthening long-term brand love.

You’ll lead the strategy, content direction, and community management that turn audiences into advocates — and make our brands the benchmark for social excellence in the apparel industry.

• Lead the end-to-end social media and community strategy for our apparel brands — from content ideation to influencer collaboration and engagement management.

• Build and execute a data-driven content plan that consistently drives engagement growth (+30%) and creates viral moments (20 posts with 500K+ views).

• Scout, negotiate, and manage influencer partnerships (8+ per quarter) with top-tier and mid-tier creators under a target CPM below $40.

• Develop data-based influencer and UGC briefs that capture the brand’s storytelling tone and drive creative performance.

• Manage community engagement daily — fostering authentic conversations, moderating discussions, and building a strong, inclusive brand presence.

• Collaborate closely with creative, design, copy, and performance teams to deliver unified social campaigns that convert.

• Leverage AI tools (e.g. ChatGPT) to streamline content ideation, brief creation, and influencer operations, improving efficiency by 50%.

• Analyze content and community KPIs weekly, spotting trends and opportunities to maximize organic reach and engagement.

• Maintain and evolve the Community Management Playbook to ensure consistent tone, reputation handling, and proactive brand advocacy.

• Continuously monitor trends, competitors, and audience behavior to keep our content culturally relevant and always ahead of the curve.

• 5+ years of experience in Social Media Strategy, Community Management, or Influencer Marketing, ideally in fashion, apparel, or lifestyle brands.

• A creative and analytical mindset — equally passionate about storytelling and metrics.

• Proven ability to identify and execute viral content formats and trends.

• Strong knowledge of social media ecosystems, UGC patterns, and influencer collaboration models.

• Advanced English communication skills, both written and spoken.

• Hands-on experience with social and analytics tools like Sprout Social, Google Trends, Tableau, and social listening platforms.

• Highly organized, proactive, and adaptable to a fast-paced, data-driven environment.

• A growth mindset: passionate about experimenting, testing, and scaling what works.