Sr Principal - Account Based Marketing
About the Role
Blackbaud unleashes the potential of the people and organizations who change the world, and we’re growing our team. As the leading software provider exclusively dedicated to fueling social impact, you can expand what is possible across the nonprofit and education sectors and work with companies committed to social responsibility.
As a Sr Principal, Account Based Marketing you will play a crucial role in shaping and executing marketing initiatives that drive engagement and growth with our key accounts. You will develop and optimize ABM campaigns, leveraging your expertise to create targeted, multi-channel marketing strategies that resonate with the audience and drive measurable results. This position offers a unique opportunity to make a significant impact by collaborating with cross-functional teams and driving innovation in our marketing efforts.
What You’ll Do:
We’re looking for a customer-focused and innovative Sr Principal, Account Based Marketing to develop and optimize strategic account go to market initiatives. In this role, you’ll partner with the marketing, sales, and customer success teams to drive engagement and revenue growth for strategic accounts.
Sr Principal, Account Based Marketing you’ll:
Develop and Lead Execution of Strategic Account Marketing Plans: Create and implement comprehensive strategic account marketing plans, emphasizing multi-channel strategies, that align with business objectives and drive measurable results.
Drive Sales Partnership and Build Qualified Pipeline: Lead collaboration with the strategic account sales organization, SDR team and Customer Success team to align marketing efforts with sales goals, driving acquisition of new logo accounts, fostering upsell and cross-sell opportunities, and building a robust, qualified pipeline.
Orchestrate and Optimize Campaigns: Lead the orchestration and optimization of targeted ABM campaigns to drive engagement and revenue growth for strategic accounts. Continuously refine campaigns based on performance data and insights.
Analyze Data and Utilize KPIs: Identify trends, insights, and actionable recommendations that inform marketing strategies and drive business outcomes. Understand and utilize key performance indicators (KPIs) for Account Based Marketing to measure and optimize campaign effectiveness.
What You’ll Bring:
8+ Years Experience: Mastery in strategic account marketing, including digital marketing, marketing operations, and sales development.
Software Marketing/ Sales Background: A deep understanding of Software Marketing/ Sales as to align with Blackbaud’s Markets
Aligned Account Experience: Proven ability to address the diverse marketing needs of multiple accounts with valuations of 6+ figures
Strategic Account Campaign Expertise: Demonstratable and proven experience in planning, executing, and optimizing strategic account campaigns in partnership with sales and customer success teams.
Collaborative Mindset: Proven ability to work effectively with cross-functional teams, including marketing operations, product marketing, and digital teams, to execute campaigns and ensure cohesive integration of lifecycle marketing and customer journey strategies.
Exemplar Analytical Skills: Ability to identify data gaps and the ability to independently seek, gain, and convey essential insights
Curiosity and Learning Mindset: Deep sense of curiosity and a learning mindset to understand customer needs and explore innovative marketing approaches.
ABM Technology Expertise: Demonstrated proficiency with the ABM (Account-Based Marketing) stack and the application of generative AI to analyze customer needs and develop personalized experiences.
#LI-REMOTE
Stay up to date on everything Blackbaud, follow us on Linkedin, Twitter, Instagram, Facebook and YouTube
Blackbaud is a remote-first company which embraces a flexible remote work culture. Blackbaud supports hiring and career development for all roles from the location you are in today!
Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.
To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.
A notice to candidates: Recruitment Fraudulent Alert: Your personal information and online safety as a candidate mean a lot to us! At Blackbaud and our portfolio of companies, recruiters only direct candidates to apply through our official careers page at https://careers.blackbaud.com/us/en or our official LinkedIn page. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers, or conduct interviews via Skype. Anyone suggesting otherwise is not a representative of Blackbaud. If you are unsure if a message is from Blackbaud, please email blackbaudrecruiting@blackbaud.com.
The starting base pay is $117,200.00 to $157,500.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.
Benefits Include:
Medical, dental, and vision insurance
Remote-first workforce
401(k) program with employer match
Flexible paid time off
Generous Parental Leave
Volunteer for vacation
Opportunities to connect to build community and belonging
Pet insurance, legal and identity protection
Tuition reimbursement program
About the job
Apply for this position
Sr Principal - Account Based Marketing
About the Role
Blackbaud unleashes the potential of the people and organizations who change the world, and we’re growing our team. As the leading software provider exclusively dedicated to fueling social impact, you can expand what is possible across the nonprofit and education sectors and work with companies committed to social responsibility.
As a Sr Principal, Account Based Marketing you will play a crucial role in shaping and executing marketing initiatives that drive engagement and growth with our key accounts. You will develop and optimize ABM campaigns, leveraging your expertise to create targeted, multi-channel marketing strategies that resonate with the audience and drive measurable results. This position offers a unique opportunity to make a significant impact by collaborating with cross-functional teams and driving innovation in our marketing efforts.
What You’ll Do:
We’re looking for a customer-focused and innovative Sr Principal, Account Based Marketing to develop and optimize strategic account go to market initiatives. In this role, you’ll partner with the marketing, sales, and customer success teams to drive engagement and revenue growth for strategic accounts.
Sr Principal, Account Based Marketing you’ll:
Develop and Lead Execution of Strategic Account Marketing Plans: Create and implement comprehensive strategic account marketing plans, emphasizing multi-channel strategies, that align with business objectives and drive measurable results.
Drive Sales Partnership and Build Qualified Pipeline: Lead collaboration with the strategic account sales organization, SDR team and Customer Success team to align marketing efforts with sales goals, driving acquisition of new logo accounts, fostering upsell and cross-sell opportunities, and building a robust, qualified pipeline.
Orchestrate and Optimize Campaigns: Lead the orchestration and optimization of targeted ABM campaigns to drive engagement and revenue growth for strategic accounts. Continuously refine campaigns based on performance data and insights.
Analyze Data and Utilize KPIs: Identify trends, insights, and actionable recommendations that inform marketing strategies and drive business outcomes. Understand and utilize key performance indicators (KPIs) for Account Based Marketing to measure and optimize campaign effectiveness.
What You’ll Bring:
8+ Years Experience: Mastery in strategic account marketing, including digital marketing, marketing operations, and sales development.
Software Marketing/ Sales Background: A deep understanding of Software Marketing/ Sales as to align with Blackbaud’s Markets
Aligned Account Experience: Proven ability to address the diverse marketing needs of multiple accounts with valuations of 6+ figures
Strategic Account Campaign Expertise: Demonstratable and proven experience in planning, executing, and optimizing strategic account campaigns in partnership with sales and customer success teams.
Collaborative Mindset: Proven ability to work effectively with cross-functional teams, including marketing operations, product marketing, and digital teams, to execute campaigns and ensure cohesive integration of lifecycle marketing and customer journey strategies.
Exemplar Analytical Skills: Ability to identify data gaps and the ability to independently seek, gain, and convey essential insights
Curiosity and Learning Mindset: Deep sense of curiosity and a learning mindset to understand customer needs and explore innovative marketing approaches.
ABM Technology Expertise: Demonstrated proficiency with the ABM (Account-Based Marketing) stack and the application of generative AI to analyze customer needs and develop personalized experiences.
#LI-REMOTE
Stay up to date on everything Blackbaud, follow us on Linkedin, Twitter, Instagram, Facebook and YouTube
Blackbaud is a remote-first company which embraces a flexible remote work culture. Blackbaud supports hiring and career development for all roles from the location you are in today!
Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.
To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.
A notice to candidates: Recruitment Fraudulent Alert: Your personal information and online safety as a candidate mean a lot to us! At Blackbaud and our portfolio of companies, recruiters only direct candidates to apply through our official careers page at https://careers.blackbaud.com/us/en or our official LinkedIn page. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers, or conduct interviews via Skype. Anyone suggesting otherwise is not a representative of Blackbaud. If you are unsure if a message is from Blackbaud, please email blackbaudrecruiting@blackbaud.com.
The starting base pay is $117,200.00 to $157,500.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.
Benefits Include:
Medical, dental, and vision insurance
Remote-first workforce
401(k) program with employer match
Flexible paid time off
Generous Parental Leave
Volunteer for vacation
Opportunities to connect to build community and belonging
Pet insurance, legal and identity protection
Tuition reimbursement program