Sr. Performance Engagement Strategist
Job Description
This role is based remotely but if you live within a 50-mile radius of an office [Atlanta, Austin, Detroit, Warren, Milford or Mountain View], you are expected to report to that location three times a week, at minimum.
The Role The Marketing Applied Sciences team is responsible for developing analytics-driven solutions to help GM Organizations achieve their business goals.
The Performance Strategist will support GM Corporate Brands marketing teams by delivering cross-channel performance marketing analytics, uncovering actionable insights, and contributing to ongoing campaign optimization efforts. This role is ideal for someone who is hands-on with data, highly collaborative, and skilled at connecting metrics to marketing impact. Working closely with brand partners and analytics leads, you will help measure and improve marketing effectiveness across media, audience, and site performance.
The ideal candidate will bring expertise in media analytics, a passion for solving business problems with data, and the ability to clearly communicate findings to both technical and non-technical audiences. What You'll Do
Serve as a strategic partner to Brand Marketing, gaining a deep understanding of the business, marketing goals, and underlying questions to inform data-driven decision-making
Deliver end-to-end campaign performance analyses by connecting paid media, site engagement, and audience strategy into a cohesive narrative
Partner with internal stakeholders to interpret data and deliver actionable recommendations
Lead performance marketing reviews with insights, metrics, and optimization ideas
Collaborate with data scientists and analysts to ensure accurate, timely delivery of measurement work
Help translate technical findings into clear summaries for brand and agency partners
Partner with the data visualization team to shape reporting dashboard views and automate reoccurring reports
Monitor marketing performance trends and flag opportunities for testing or improvement
Stay current on evolving tools, media channels, and analytics techniques relevant to performance marketing
Your Skills & Abilities (Required Qualifications)
Bachelor’s degree in Marketing, Business Analytics, Statistics, or related field
5+ years of experience in media/performance marketing analytics or a related role
Deep understanding of media performance KPIs, attribution concepts, and audience targeting
Proficiency with Excel and PowerPoint
Familiarity with data visualization tools such as Tableau or Power BI
Strong analytical thinking with attention to detail and a bias toward action
Clear written and verbal communication skills
Comfort working in a fast-paced, collaborative environment
Additional Job Description
Preferred Qualifications
Experience in automotive or consumer product marketing
Exposure to tools such as Adobe Analytics, Google Analytics, or media buying platforms
Working knowledge of campaign optimization or audience segmentation strategies
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
Compensation:
The expected base compensation for this role is: $85,100- $143,300. Actual base compensation within the identified range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)
#LI-CC1
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards Resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
About the job
Apply for this position
Sr. Performance Engagement Strategist
Job Description
This role is based remotely but if you live within a 50-mile radius of an office [Atlanta, Austin, Detroit, Warren, Milford or Mountain View], you are expected to report to that location three times a week, at minimum.
The Role The Marketing Applied Sciences team is responsible for developing analytics-driven solutions to help GM Organizations achieve their business goals.
The Performance Strategist will support GM Corporate Brands marketing teams by delivering cross-channel performance marketing analytics, uncovering actionable insights, and contributing to ongoing campaign optimization efforts. This role is ideal for someone who is hands-on with data, highly collaborative, and skilled at connecting metrics to marketing impact. Working closely with brand partners and analytics leads, you will help measure and improve marketing effectiveness across media, audience, and site performance.
The ideal candidate will bring expertise in media analytics, a passion for solving business problems with data, and the ability to clearly communicate findings to both technical and non-technical audiences. What You'll Do
Serve as a strategic partner to Brand Marketing, gaining a deep understanding of the business, marketing goals, and underlying questions to inform data-driven decision-making
Deliver end-to-end campaign performance analyses by connecting paid media, site engagement, and audience strategy into a cohesive narrative
Partner with internal stakeholders to interpret data and deliver actionable recommendations
Lead performance marketing reviews with insights, metrics, and optimization ideas
Collaborate with data scientists and analysts to ensure accurate, timely delivery of measurement work
Help translate technical findings into clear summaries for brand and agency partners
Partner with the data visualization team to shape reporting dashboard views and automate reoccurring reports
Monitor marketing performance trends and flag opportunities for testing or improvement
Stay current on evolving tools, media channels, and analytics techniques relevant to performance marketing
Your Skills & Abilities (Required Qualifications)
Bachelor’s degree in Marketing, Business Analytics, Statistics, or related field
5+ years of experience in media/performance marketing analytics or a related role
Deep understanding of media performance KPIs, attribution concepts, and audience targeting
Proficiency with Excel and PowerPoint
Familiarity with data visualization tools such as Tableau or Power BI
Strong analytical thinking with attention to detail and a bias toward action
Clear written and verbal communication skills
Comfort working in a fast-paced, collaborative environment
Additional Job Description
Preferred Qualifications
Experience in automotive or consumer product marketing
Exposure to tools such as Adobe Analytics, Google Analytics, or media buying platforms
Working knowledge of campaign optimization or audience segmentation strategies
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
Compensation:
The expected base compensation for this role is: $85,100- $143,300. Actual base compensation within the identified range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)
#LI-CC1
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards Resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.