Sr. Influencer Marketing Specialist

At MyFitnessPal, we believe good health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals.

We are seeking a Sr. Influencer Marketing Specialist to lead influencer outreach, partnerships, and campaign execution across social platforms. This role will own end-to-end influencer collaborations — from strategy and outreach to reporting and optimization — and partner with internal teams and external freelancers to drive measurable brand growth.

Why You’ll Love Working Here

• Work with a mission-driven product used by millions of people

• Collaborative culture rooted in experimentation and impact

• Opportunity to shape influencer strategy and grow the creator ecosystem

What you’ll be doing: 

• Build and maintain relationships with influencers, content creators, and talent partners

• Identify and recruit influencers that align with brand goals and audience segments

• Lead outreach, negotiation, contracting, and deal management for influencer collaborations

• Coordinate briefing, content approvals, and deliverables across internal teams and creators

• Manage influencer calendars, contracts, and payment workflows

• Track and report on KPI performance (reach, engagement, conversion, ROI) for all influencer initiatives

• Collaborate with Paid Social, Creative, and Analytics teams to amplify content performance

• Manage freelancers, agency partners, and creator networks supporting campaign execution

• Monitor industry trends, competitive activity, and emerging platforms to inform strategy

Qualifications to be successful in this role: 

• 4+ years of experience in influencer marketing, creator partnerships, or related digital marketing roles

• Proven success in managing end-to-end influencer campaigns and partnerships

• Strong negotiation, communication, and project management skills

• Comfort with data and reporting — ability to translate metrics into insights and recommendations

• Experience with influencer and social analytics preferred

• Strong organizational skills and ability to manage multiple campaigns simultaneously

Nice-to-Haves

• Experience managing external talent/freelancers

• Background in health, wellness, or lifestyle brands

• Familiarity with affiliate marketing measurement and attribution

Values you’ll model

• Be Kind and Care — build with empathy; assume positive intent; support teammates and members.

• Live Good Health — champion healthy habits and balance in how we work and what we ship.

• Be Data-Inspired — ground decisions in research and data; measure what matters.

• Champion Change — lean into ambiguity; iterate, learn, and improve continuously.

• Leave it Better than You Found It — raise quality, clarify systems, and document as you go.

• Make It Happen — bias to action; deliver impact with craft and accountability.

The reasonably estimated salary for this role at MyFitnessPal ranges from $80,000 - $100,000. Actual compensation is based on factors such as the candidate’s skills, qualifications, and experience. In addition, MyFitnessPal offers a wide range of comprehensive and inclusive employee benefits for this role including healthcare, parental planning, mental health benefits, annual performance bonus, a 401(k) plan and match, responsible time off, monthly wellness and technology allowances, and others.