Sr. ABM Manager - Expansion
See yourself at Twilio
Join the team as Twilio’s next Senior ABM Manager, Expansion.
About the job
This position is needed to develop, implement, and refine 1:1 and 1:few account-based marketing programs focused on high-priority accounts to drive expansion within existing customers. The role collaborates closely with Integrated Campaigns, SDRs, AEs, and CSMs to deliver targeted, personalized multi-channel campaigns and impactful marketing plays that deepen customer engagement and accelerate revenue growth. The position owns program performance, leverages data for optimization, and delivers a personalized customer experience.
Responsibilities
In this role, you’ll:
Directly align with the Existing Business sales team, Identifying and prioritizing target accounts for 1:1 and 1:few for expansion.
Build and launch personalized multi-channel campaigns for target accounts (email, ads, direct-mail, landing pages, and events).
Leverage account intelligence and intent data to inform targeting, messaging and campaign design.
Be data-driven, monitoring campaign performance, optimizing programs, and providing actionable insights to sales on account engagement.
Manage and execute persona-based ads for Existing Business accounts with a focus on impact and optimization.
Track and report account-level engagement and progression through the funnel, and overall performance.
Support and co-create expansion focused sales plays through personalized content and tactics.
Own and execute 1:1 custom events and experiences designed to accelerate deals and deepen engagement with key decision makers.
Qualifications
Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
*Required:
10+ years of experience in B2B Marketing, and 8+ years in an ABM related field.
Proven track record of building and executing account-specific omnichannel campaigns that drive impact for new business.
Experience in leveraging intent data, account intelligence, and personalization tactics for expansion.
Skilled in orchestrating 1:1 and 1:few executive engagement experiences and custom events.
Ability to use ABM and performance marketing tools (6sense, Marketo, Tableau, Looker, etc).
Strong analytical skills with the ability to translate campaign data into actionable insights.
Experienced in applying insights to optimize campaigns and familiar with MQA models.
Demonstrated problem-solving skills focused on data-driven improvements and proactively removing roadblocks.
Excellent communication and stakeholder management skills with both sales and marketing teams.
Desired:
Background in enterprise SaaS or complex B2B buying cycles.
Familiarity with sales platforms and ability to design content for account-specific outreach (Outreach, Salesloft, ZoomInfo, etc).
Location
This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA.
Travel
We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.
What We Offer
Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.
Compensation
*Please note this role is open to candidates outside of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State. The information below is provided for candidates hired in those locations only.
The estimated pay ranges for this role are as follows:
Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $114,600 - $143,300.
Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $121,400 - $151,700.
Based in the San Francisco Bay area, California: $134,800 - $168,500.
This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.
The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
Applications for this role are intended to be accepted until December 31, 2025, but may change based on business needs.
About the job
Apply for this position
Sr. ABM Manager - Expansion
See yourself at Twilio
Join the team as Twilio’s next Senior ABM Manager, Expansion.
About the job
This position is needed to develop, implement, and refine 1:1 and 1:few account-based marketing programs focused on high-priority accounts to drive expansion within existing customers. The role collaborates closely with Integrated Campaigns, SDRs, AEs, and CSMs to deliver targeted, personalized multi-channel campaigns and impactful marketing plays that deepen customer engagement and accelerate revenue growth. The position owns program performance, leverages data for optimization, and delivers a personalized customer experience.
Responsibilities
In this role, you’ll:
Directly align with the Existing Business sales team, Identifying and prioritizing target accounts for 1:1 and 1:few for expansion.
Build and launch personalized multi-channel campaigns for target accounts (email, ads, direct-mail, landing pages, and events).
Leverage account intelligence and intent data to inform targeting, messaging and campaign design.
Be data-driven, monitoring campaign performance, optimizing programs, and providing actionable insights to sales on account engagement.
Manage and execute persona-based ads for Existing Business accounts with a focus on impact and optimization.
Track and report account-level engagement and progression through the funnel, and overall performance.
Support and co-create expansion focused sales plays through personalized content and tactics.
Own and execute 1:1 custom events and experiences designed to accelerate deals and deepen engagement with key decision makers.
Qualifications
Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
*Required:
10+ years of experience in B2B Marketing, and 8+ years in an ABM related field.
Proven track record of building and executing account-specific omnichannel campaigns that drive impact for new business.
Experience in leveraging intent data, account intelligence, and personalization tactics for expansion.
Skilled in orchestrating 1:1 and 1:few executive engagement experiences and custom events.
Ability to use ABM and performance marketing tools (6sense, Marketo, Tableau, Looker, etc).
Strong analytical skills with the ability to translate campaign data into actionable insights.
Experienced in applying insights to optimize campaigns and familiar with MQA models.
Demonstrated problem-solving skills focused on data-driven improvements and proactively removing roadblocks.
Excellent communication and stakeholder management skills with both sales and marketing teams.
Desired:
Background in enterprise SaaS or complex B2B buying cycles.
Familiarity with sales platforms and ability to design content for account-specific outreach (Outreach, Salesloft, ZoomInfo, etc).
Location
This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA.
Travel
We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.
What We Offer
Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.
Compensation
*Please note this role is open to candidates outside of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State. The information below is provided for candidates hired in those locations only.
The estimated pay ranges for this role are as follows:
Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $114,600 - $143,300.
Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $121,400 - $151,700.
Based in the San Francisco Bay area, California: $134,800 - $168,500.
This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.
The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
Applications for this role are intended to be accepted until December 31, 2025, but may change based on business needs.