Social Media Content Manager

WHAT YOU’LL DO:

As the Social Media Content Manager, you will be responsible for owning and scaling Vivazen’s social presence across all major platforms. You will develop and execute a comprehensive social media strategy that translates brand and product strategy into high-performing content, drives engagement, and builds an authentic community around the brand.

This role is ideal for a creative, data-driven operator with experience growing consumer brands through social storytelling. You will work cross-functionally with marketing, creative, product, and agency partners to support launches, campaigns, and ongoing brand initiatives.

WHO YOU ARE:

• Creative Brand Storyteller – You know how to translate brand strategy into compelling, culturally relevant content that resonates with consumers.

• Results-Oriented & Data-Driven – You use performance data to inform decisions, optimize content, and drive measurable growth across social platforms.

• Technically Agile – You are comfortable with tools to edit content/graphics/videos for use across multiple social media and digital advertising platforms.

• Execution-Focused Operator – You take ownership of timelines, content calendars, and outcomes in a fast-paced environment.

• Collaborative Partner – You work closely with marketing, creative, product, and external partners to ensure alignment across campaigns and launches.

RESPONSIBILITIES:

• Develop and execute a comprehensive social media strategy across platforms including Instagram, TikTok, X/Twitter, LinkedIn, YouTube, and emerging channels.

• Plan, create, edit, and publish engaging content including posts, reels, stories, short-form video, and campaign-driven content.

• Own the social content calendar and ensure consistent brand voice, tone, and visual identity across platforms.

• Monitor platform trends, cultural moments, and algorithm updates to keep content relevant and competitive.

• Manage community engagement by responding to comments, messages, and mentions in a timely, on-brand manner.

• Build authentic relationships with followers to strengthen brand trust and loyalty.  Support influencer, creator, and user-generated content initiatives where applicable.

• Track, analyze, and report on key social performance metrics including engagement, reach, growth, and conversions.

• Use insights and data to continuously optimize content strategy and improve results.  Partner with paid social teams where applicable to amplify high-performing organic content.

• Collaborate with marketing, creative, product, and agency partners to support product launches and brand campaigns.

• Align social content with broader go-to-market initiatives and marketing priorities.

WHAT YOU’LL BRING:

• 3+ years of experience managing social media for a consumer brand or agency

• Proventrack recordof growing and engaging social communities.

• Strong understanding of major social platforms, algorithms, and analytics tools.

• Excellent copywriting and storytelling skills with strong creative judgment.

• Ability to manage multiple projects and deadlines in a fast-paced environment.

• Experience working with content creationand editingtools and social management platforms.

• Preferred experience in CPG, consumer brands, or DTC businesses.

• Experience supporting product launches, promotions, or retail-focused campaigns.

• Familiarity with influencer marketing and creator partnerships.

• Experience working in regulated consumer categories (preferred).

LOCATION

● Remote (US or Canada)

COMPENSATION

This role offers a competitive base salary and a performance-driven bonus structure. As part of a fast-growth portfolio with a defined long-term value creation strategy, this position contributes directly to commercial outcomes and is structured to reward strong performance. Full medical benefits included.