Senior Software Engineer - Site Discovery & Localization
At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.
We’re looking for a Senior Software Engineer to help us build the next generation of intelligent content experiences — empowering creators to grow their audiences and reach new markets directly within Webflow
About the role:
Location: Remote-first (United States; BC & ON, Canada)
Full-time
The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
United States (all figures cited below are in USD and pertain to workers in the United States)
Zone A: $150,100 - 207,100
Zone B: $141,600 - 194,800
Zone C: $132,100 - 184,400
Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
CAD 171,000 - CAD 235,600
This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Reporting to the Compose Pillar Lead, you’ll help shape the future of how Webflow enables creators to build content-rich, discoverable, and localized websites at scale.
As a Senior Software Engineer, Site Discovery & Localization, you’ll work across the stack to build intelligent, user-facing workflows that help customers improve how their content performs and reaches audiences around the world.
Your work will focus on evolving Webflow’s Site Discovery capabilities — building full-stack systems that make it easier for teams to analyze, optimize, and localize their site content through guided, semi-automated workflows inside the Webflow Designer and Editor.
You’ll collaborate closely with engineers, designers, and PMs across Compose and Localize to deliver flexible, high-impact features that empower users to understand and grow their audience reach.
As a Senior Software Engineer, you’ll…
Design, build, and maintain scalable full-stack features that improve how users manage and optimize content visibility across markets.
Work across Webflow’s MERN-based application stack — from backend-for-frontend APIs and service layers to React-based front-end interfaces.
Collaborate with product and design to translate user needs into performant, intuitive content optimization workflows.
Contribute to our engineering culture by upholding high standards of code quality, testing, and maintainability.
Partner with other teams across the Compose and Localize pillars to ensure a cohesive experience for content creation, localization, and performance insight.
Provide technical mentorship and code review for peers within the team.
Continuously improve the system architecture to support the evolving needs of Site Discovery and related products.
In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.
About you:
Requirements:
BS / BA college degree or relevant experience
5+ years of experience developing and maintaining production web applications.
Proven fluency in TypeScript, Node.js, and React.
Experience building full-stack features in a modern MERN environment (MongoDB, Express, React, Node).
Strong understanding of front-end performance, accessibility, and maintainability best practices.
Familiarity with designing and consuming API-driven architectures (REST or GraphQL).
You’ll thrive as a/an Senior Software Engineer if you:
Enjoy solving open-ended product problems and collaborating closely with product and design partners.
Are comfortable context-switching between front-end and back-end development to deliver holistic features.
Balance pragmatic execution with a high bar for quality, scalability, and user experience.
Communicate clearly about trade-offs, risks, and architectural decisions.
Are curious about how content optimization, localization, and automation intersect to help users grow their reach.
Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.
Our Core Behaviors:
Build lasting customer trust. We build trust by taking action that puts customer trust first.
Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.
Benefits & wellness
Equity ownership (RSUs) in a growing, privately-owned company
100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
Flexible PTO for all locations and sabbatical program
Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
Monthly stipends to support work and wellness
401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage
Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.
Remote, together
At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.
Stay connected
Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.
Please note:
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.
To join Webflow, you'll need a valid right to work authorization depending on the country of employment.
If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.
For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.
About the job
Apply for this position
Senior Software Engineer - Site Discovery & Localization
At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.
We’re looking for a Senior Software Engineer to help us build the next generation of intelligent content experiences — empowering creators to grow their audiences and reach new markets directly within Webflow
About the role:
Location: Remote-first (United States; BC & ON, Canada)
Full-time
The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
United States (all figures cited below are in USD and pertain to workers in the United States)
Zone A: $150,100 - 207,100
Zone B: $141,600 - 194,800
Zone C: $132,100 - 184,400
Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
CAD 171,000 - CAD 235,600
This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Reporting to the Compose Pillar Lead, you’ll help shape the future of how Webflow enables creators to build content-rich, discoverable, and localized websites at scale.
As a Senior Software Engineer, Site Discovery & Localization, you’ll work across the stack to build intelligent, user-facing workflows that help customers improve how their content performs and reaches audiences around the world.
Your work will focus on evolving Webflow’s Site Discovery capabilities — building full-stack systems that make it easier for teams to analyze, optimize, and localize their site content through guided, semi-automated workflows inside the Webflow Designer and Editor.
You’ll collaborate closely with engineers, designers, and PMs across Compose and Localize to deliver flexible, high-impact features that empower users to understand and grow their audience reach.
As a Senior Software Engineer, you’ll…
Design, build, and maintain scalable full-stack features that improve how users manage and optimize content visibility across markets.
Work across Webflow’s MERN-based application stack — from backend-for-frontend APIs and service layers to React-based front-end interfaces.
Collaborate with product and design to translate user needs into performant, intuitive content optimization workflows.
Contribute to our engineering culture by upholding high standards of code quality, testing, and maintainability.
Partner with other teams across the Compose and Localize pillars to ensure a cohesive experience for content creation, localization, and performance insight.
Provide technical mentorship and code review for peers within the team.
Continuously improve the system architecture to support the evolving needs of Site Discovery and related products.
In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.
About you:
Requirements:
BS / BA college degree or relevant experience
5+ years of experience developing and maintaining production web applications.
Proven fluency in TypeScript, Node.js, and React.
Experience building full-stack features in a modern MERN environment (MongoDB, Express, React, Node).
Strong understanding of front-end performance, accessibility, and maintainability best practices.
Familiarity with designing and consuming API-driven architectures (REST or GraphQL).
You’ll thrive as a/an Senior Software Engineer if you:
Enjoy solving open-ended product problems and collaborating closely with product and design partners.
Are comfortable context-switching between front-end and back-end development to deliver holistic features.
Balance pragmatic execution with a high bar for quality, scalability, and user experience.
Communicate clearly about trade-offs, risks, and architectural decisions.
Are curious about how content optimization, localization, and automation intersect to help users grow their reach.
Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.
Our Core Behaviors:
Build lasting customer trust. We build trust by taking action that puts customer trust first.
Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.
Benefits & wellness
Equity ownership (RSUs) in a growing, privately-owned company
100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
Flexible PTO for all locations and sabbatical program
Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
Monthly stipends to support work and wellness
401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage
Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.
Remote, together
At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.
Stay connected
Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.
Please note:
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.
To join Webflow, you'll need a valid right to work authorization depending on the country of employment.
If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.
For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.