Senior Regional Marketing Manager
Menlo Security's mission is enabling the world to connect, communicate and collaborate securely without compromise. COVID-19 has made our mission all the more real. We support customers across various enterprises including Fortune 500 companies, 9/10 of the largest global banks and the Department of Defense.
The world has fundamentally changed. We are growing from 400 employees into the next phase of our journey, and we need passionate talent filled with empathy and agility. The right candidate for the job is ethical, hyper-organized, fanatical about seeing things through to completion, service-oriented, and humble enough to take feedback and coaching yet confident enough to provide feedback and coaching.
Menlo is well-funded for growth and our investors are second to none. They include Vista Equity Partners (“Vista”), General Catalyst, JPMC, American Express, HSBC, and Ericsson Ventures.
About the Role
The Senior Regional Marketing Manager (RMM) is responsible for planning, organizing, and executing programs that generate new prospects and advance existing opportunities for the Menlo Security selling teams on our US East Commercial and Federal teams. The RMM acts as the primary liaison between marketing, partner and field sales teams as well as the central demand functions such as corporate marketing teams.
The RMM is also responsible for the development of account-based marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics across all channels of the marketing mix. The role holds complete responsibility for all marketing activity in the geography, i.e. channel marketing, demand generation, customer marketing and programs, marketing communications, and marketing operations.
Responsibilities
Contribution as a key member to the US East Sales team. Ensure a strong interconnect and relationship with the other key business functions.
Developing and executing relevant programs focused on market segments, strategic customers, and prospects that create strong Menlo Security brand awareness, and demand for Menlo’s offerings.
A key focus will be on implementing these programs with measurable results in high quality leads, marketing sourced, touched pipeline, and effective distribution and execution of leads through the Menlo Security sales organization and channel partners/distribution.
Support the N.A. & EMEA Marketing Leader in championing a strategic, integrated, solutions-based marketing operation for the region.
Review monthly metrics reports and determine corrective action. Share insights amongst the management team.
Support the development and execution of marketing programs tailored to the North America Federal market, including webinars, seminars, and targeted campaigns.
Work closely with the Federal sales team to understand their needs and develop marketing initiatives that support their goals
Ensure alignment of Federal marketing activities with overall company strategy and messaging
Measure success by reporting on leads generated, contribution to sales pipeline, and revenue growth attributed to the national and Federal marketing programs
Partner with sales, product marketing, corporate marketing, and demand generation teams to ensure integrated campaigns and consistent messaging
Develop compelling marketing content (e.g., emails, landing pages, social media posts, presentations) to support conference and Federal programs
Requirements
At least 5+ years of successful experience in field marketing and/or demand gen programs
Demonstrated experience supporting Federal marketing programs
Experience in a fast-paced, startup environment
BA/BS degree in Business, Marketing, Communications, or related area
Comfortable interacting with sales leadership and C-level executives
Experience with budget management and marketing planning
Excellent in writing copies and contents for demand generation materials such as emails, social posts, landing pages.
Ability to work at both tactical and strategic level
Willingness to travel and ability to work independently and autonomously
Experience in the cybersecurity industry preferred but not required
Strong understanding and hands-on to Marketo and Zoom preferred
Basic design skills using tools such as Illustrator, Photoshop preferred
Our Compensation and Benefits
At Menlo Security, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is $109,000 - $191,000.
In accordance with NY, CO, CA, and WA law, the range provided is Menlo Security’s reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. All employees may be eligible to become Menlo Security shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance.
Menlo Security does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of Menlo Security.
Menlo Security is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
MSGL-I4
Why Menlo?
Our culture is collaborative, inclusive, and fun! We have five core values: Stay Aligned, Get It Done, Customer Empathy, Think Creatively and Help Each Other Out. We believe in open communication, supporting new ideas, and sharing a mutual mindset of what we’re aiming to achieve together. There are tremendous opportunities to take initiative, implement new ideas, and have a hand in building a legacy.
All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
TO ALL AGENCIES: Please, no phone calls or emails to any employee of Menlo Security outside of the Talent organization. Menlo Security’s policy is to only accept resumes from agencies via Ashby (ATS). Agencies must have a valid services agreement executed and must have been assigned by the Talent team to a specific requisition. Any resume submitted outside of this process will be deemed the sole property of Menlo Security. In the event a candidate submitted outside of this policy is hired, no fee or payment will be paid.
About the job
Apply for this position
Senior Regional Marketing Manager
Menlo Security's mission is enabling the world to connect, communicate and collaborate securely without compromise. COVID-19 has made our mission all the more real. We support customers across various enterprises including Fortune 500 companies, 9/10 of the largest global banks and the Department of Defense.
The world has fundamentally changed. We are growing from 400 employees into the next phase of our journey, and we need passionate talent filled with empathy and agility. The right candidate for the job is ethical, hyper-organized, fanatical about seeing things through to completion, service-oriented, and humble enough to take feedback and coaching yet confident enough to provide feedback and coaching.
Menlo is well-funded for growth and our investors are second to none. They include Vista Equity Partners (“Vista”), General Catalyst, JPMC, American Express, HSBC, and Ericsson Ventures.
About the Role
The Senior Regional Marketing Manager (RMM) is responsible for planning, organizing, and executing programs that generate new prospects and advance existing opportunities for the Menlo Security selling teams on our US East Commercial and Federal teams. The RMM acts as the primary liaison between marketing, partner and field sales teams as well as the central demand functions such as corporate marketing teams.
The RMM is also responsible for the development of account-based marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics across all channels of the marketing mix. The role holds complete responsibility for all marketing activity in the geography, i.e. channel marketing, demand generation, customer marketing and programs, marketing communications, and marketing operations.
Responsibilities
Contribution as a key member to the US East Sales team. Ensure a strong interconnect and relationship with the other key business functions.
Developing and executing relevant programs focused on market segments, strategic customers, and prospects that create strong Menlo Security brand awareness, and demand for Menlo’s offerings.
A key focus will be on implementing these programs with measurable results in high quality leads, marketing sourced, touched pipeline, and effective distribution and execution of leads through the Menlo Security sales organization and channel partners/distribution.
Support the N.A. & EMEA Marketing Leader in championing a strategic, integrated, solutions-based marketing operation for the region.
Review monthly metrics reports and determine corrective action. Share insights amongst the management team.
Support the development and execution of marketing programs tailored to the North America Federal market, including webinars, seminars, and targeted campaigns.
Work closely with the Federal sales team to understand their needs and develop marketing initiatives that support their goals
Ensure alignment of Federal marketing activities with overall company strategy and messaging
Measure success by reporting on leads generated, contribution to sales pipeline, and revenue growth attributed to the national and Federal marketing programs
Partner with sales, product marketing, corporate marketing, and demand generation teams to ensure integrated campaigns and consistent messaging
Develop compelling marketing content (e.g., emails, landing pages, social media posts, presentations) to support conference and Federal programs
Requirements
At least 5+ years of successful experience in field marketing and/or demand gen programs
Demonstrated experience supporting Federal marketing programs
Experience in a fast-paced, startup environment
BA/BS degree in Business, Marketing, Communications, or related area
Comfortable interacting with sales leadership and C-level executives
Experience with budget management and marketing planning
Excellent in writing copies and contents for demand generation materials such as emails, social posts, landing pages.
Ability to work at both tactical and strategic level
Willingness to travel and ability to work independently and autonomously
Experience in the cybersecurity industry preferred but not required
Strong understanding and hands-on to Marketo and Zoom preferred
Basic design skills using tools such as Illustrator, Photoshop preferred
Our Compensation and Benefits
At Menlo Security, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is $109,000 - $191,000.
In accordance with NY, CO, CA, and WA law, the range provided is Menlo Security’s reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. All employees may be eligible to become Menlo Security shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance.
Menlo Security does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of Menlo Security.
Menlo Security is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
MSGL-I4
Why Menlo?
Our culture is collaborative, inclusive, and fun! We have five core values: Stay Aligned, Get It Done, Customer Empathy, Think Creatively and Help Each Other Out. We believe in open communication, supporting new ideas, and sharing a mutual mindset of what we’re aiming to achieve together. There are tremendous opportunities to take initiative, implement new ideas, and have a hand in building a legacy.
All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
TO ALL AGENCIES: Please, no phone calls or emails to any employee of Menlo Security outside of the Talent organization. Menlo Security’s policy is to only accept resumes from agencies via Ashby (ATS). Agencies must have a valid services agreement executed and must have been assigned by the Talent team to a specific requisition. Any resume submitted outside of this process will be deemed the sole property of Menlo Security. In the event a candidate submitted outside of this policy is hired, no fee or payment will be paid.