Senior Product Manager - Social Advertising

Team Overview: At Fluency, we come together under two shared passions that drive our culture: the scaling of digital ad operations, and fostering a workplace environment rooted in open communication, inclusivity, and a growth-oriented mindset. These passions not only set us apart in the industry, but also fuel our collective drive to reshape the industry and reinvent ourselves along the way. We're not just revolutionizing the digital advertising horizon, we're shaping an organization where every member feels a sense of pride and is inspired to do their best work.

Product Overview:

The Fluency platform brings first-of-its-kind Robotic Process Automation for Advertising together with AI into a single hub that enables you to adapt to the rapid pace of industry change while delivering comprehensive digital ad programs at a virtually limitless scale. Launch, manage, and optimize custom, local digital advertising campaigns across all major channels with groundbreaking efficiency and control. Your advertising strategies shouldnt be limited by technical constraints, resource limitations, and tedious, time-consuming tasks.

Job Summary:

The Senior Product Manager is a natural collaborator with a deep understanding of technical product management and strong business acumen. In this role, you will take the lead in shaping, enhancing, and driving the development of Fluencys platform, specifically within the realm of social advertising.

Youll work closely with cross-functional teamsincluding Engineering, Sales, Marketing, Learning, and Customer Successto identify opportunities, define product strategies, and deliver solutions that provide meaningful value to our clients. A successful Product Manager is the voice of the customer, translating their needs into innovative features and enhancements that solve real business problems and drive growth.

Your Role:

• Collaborate with the Director of Product to define and execute the vision, strategy, and roadmap for ongoing product evolution

• Conduct market research to evaluate and prioritize opportunities based on business goals such as lowering customer acquisition costs, scaling revenue growth, or accelerating revenue recognition

• Institute and manage best practices for incorporating both qualitative user feedback and quantitative data analytics into product development

• Drive and measure feature-level user adoption to support iterative product improvement

• Support the development and delivery of weekly and monthly milestones aligned with the quarterly product plan

• Contribute to revenue modeling and define appropriate pricing strategies for product offerings

• Lead the effective adoption of new products and features through established rollout plans and internal/external marketing materials

• Serve as an internal leader in identifying, articulating, and solving complex business problems related to platforms, systems, and infrastructure

• Identify potential issues or blockers that could delay launches or impact project success

• Partner directly with technical leaders across the organization to ensure alignment with the product vision and to solve challenges collaboratively

• Regularly communicate progress, learnings, and strategic updates to senior executives

• Build and maintain strong cross-functional relationships, with a focus on quality, reliability, and scalable solutions

What We Look For:

• 10+ years of product management experience, with a strong focus on platforms and systems

• 5+ years of experience working with digital advertising products in social advertising environments, including platforms such as Meta, Pinterest, TikTok, LinkedIn, or Reddit

• Proven track record of building and launching products at scale

• Strong strategic thinking with the ability to articulate product vision and define roadmaps

• Familiarity with software development processes, Agile methodologies, and tools such as ClickUp, Figma, and Looker

• Ability to understand technical requirements and collaborate effectively with engineering teams

• Demonstrated success in translating customer feedback into high-impact features

• Experience with customer journey mapping, user personas, and empathy-building techniques (preferred)

• Strong data analysis skills with a metrics-driven mindset

• Familiarity with A/B testing, user analytics, and customer feedback tools

• Excellent verbal and written communication skills, with the ability to influence and build relationships across teams and leadership levels

• Comfortable navigating ambiguity, solving complex problems, and operating in a fast-paced environment with a bias for action

• Ability to understand and discuss technical concepts, and to prioritize and evaluate opportunities in collaboration with internal and external stakeholders

• Solid understanding of data-driven product development methodologies and current software development strategies

Fluency is headquartered in Vermont. This position is remote US based. If local, you have the option to go into the office.

At Fluency, were proud to be an equal opportunity employer. Were committed to building a diverse, inclusive, and supportive workplace where everyone can thrive. We welcome applicants of all backgrounds and identities and do not tolerate discrimination or harassment of any kind.

Employment decisions at Fluency are made based on business needs, job requirements, and individual qualificationswithout regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, genetic information, veteran status, or any other status protected by federal, state, or local laws.