Senior Product Manager - Ads Identity & Attribution
Team Description:
This role is part of the Ads Measurement, Signals, and Privacy organization at Reddit.
Ads identity empowers Reddit’s ads delivery, targeting, and measurement products to better measure and increase ROAS by linking actions on and off Reddit to the person or people who took them while honoring their privacy preferences. This team collaborates regularly with stakeholders across all of Reddit’s product teams to set a long-term vision and maximize the value of the linkages we create. We are solving complex problems in an increasingly challenging environment of meeting stricter consumer privacy expectations.
Role description:
You will apply your strong critical thinking and analytical reasoning skills to go deep into the details of identity matching with software and machine learning engineers. You'll make decisions about what work to prioritize based on opportunity sizing and a clear vision for the long-term.
You will directly own execution of multi-team projects and be accountable for annual goals reported directly to our VPs.
This role provides an opportunity to massively improve a critical system for Reddit’s business in a relatively short time frame with a clear path to increased ownership and responsibility for broader end-to-end strategic ownership.
Responsibilities
Deliver improvements to our identity system that quickly and significantly improve our ability to link events to people
Define and prioritize the product roadmap and collaborate with other ads product managers across the organization to set long-term strategy
Develop an expert-level understanding of the ads identity ecosystem through self-learning, data exploration, and market research
Create metrics and goals, in collaboration with data science, to incentivize models and the entire team to deliver maximum value
Partner closely with Data Science, Engineering, Legal, and Privacy teams that deliver sustainable system improvements
Required Qualifications
Bachelor's degree (or foreign equivalent) in Computer Science, Computer Engineering, Statistics, Economics, Engineering, Applied Sciences, Mathematics, Physics, or a related field
2+ years as a product manager of a machine learning product or 5+ years as data scientist working with product teams
Experience delivering / partnering with product and cross functional teams to deliver complex and scaled projects
Strong analytical skills with experience in applied statistical analysis
A foundational understanding of the ads identity ecosystem
Experience directly driving execution across all aspects of product development cycle
Proven ability to collaborate cross functionally and without direct authority
Preferred Qualifications
Experience writing SQL queries and exploring data independently
PhD or Masters in Probability, Statistics, or Behavioral Economics
2+ years working on an ads product measuring or serving behavioral advertising
2+ years setting goals for a product team
Experience building or sourcing ground truth data sets
Collaborate & Partner: Work closely with product management, partner management, and other engineering teams to ensure the Ads API meets the needs of both internal stakeholders and external developers.
Who You Are: You are a high-agency leader who doesn't wait for direction; you see what needs to be done and take the initiative to make it happen. You have a strong sense of ownership and are driven to find solutions, work through ambiguity and enjoy complex challenges.
Required Qualifications:
5+ years of industry experience as a Software Engineer.
2+ years managing (including coaching, mentoring, developing) engineering teams.
Demonstrated ability to drive projects from inception to completion, acting as the primary agent of change.
Proven experience designing, building, and operating scalable, public-facing APIs (e.g., REST, gRPC).
Experience with at least two general programming languages such as Python, Go, Scala, Java, or C++.
Excellent communication skills, both written and verbal, and the ability to work effectively with product managers, data scientists, and other xfn stakeholders.
Preferred Qualifications:
Experience managing Infrastructure or Platform teams.
Experience in the advertising technology space.
Experience with API gateways, authentication/authorization protocols (e.g., OAuth), and rate limiting.
Benefits:
Comprehensive Healthcare Benefits and Income Replacement Programs
401k with Employer Match
Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
Family Planning Support
Gender-Affirming Care
Mental Health & Coaching Benefits
Flexible Vacation & Paid Volunteer Time Off
Generous Paid Parental Leave
#L1-AS1
Pay Transparency:
This job posting may span more than one career level.
In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.
To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.
The base pay range for this position is:
$190,800—$267,100 USD
About the job
Apply for this position
Senior Product Manager - Ads Identity & Attribution
Team Description:
This role is part of the Ads Measurement, Signals, and Privacy organization at Reddit.
Ads identity empowers Reddit’s ads delivery, targeting, and measurement products to better measure and increase ROAS by linking actions on and off Reddit to the person or people who took them while honoring their privacy preferences. This team collaborates regularly with stakeholders across all of Reddit’s product teams to set a long-term vision and maximize the value of the linkages we create. We are solving complex problems in an increasingly challenging environment of meeting stricter consumer privacy expectations.
Role description:
You will apply your strong critical thinking and analytical reasoning skills to go deep into the details of identity matching with software and machine learning engineers. You'll make decisions about what work to prioritize based on opportunity sizing and a clear vision for the long-term.
You will directly own execution of multi-team projects and be accountable for annual goals reported directly to our VPs.
This role provides an opportunity to massively improve a critical system for Reddit’s business in a relatively short time frame with a clear path to increased ownership and responsibility for broader end-to-end strategic ownership.
Responsibilities
Deliver improvements to our identity system that quickly and significantly improve our ability to link events to people
Define and prioritize the product roadmap and collaborate with other ads product managers across the organization to set long-term strategy
Develop an expert-level understanding of the ads identity ecosystem through self-learning, data exploration, and market research
Create metrics and goals, in collaboration with data science, to incentivize models and the entire team to deliver maximum value
Partner closely with Data Science, Engineering, Legal, and Privacy teams that deliver sustainable system improvements
Required Qualifications
Bachelor's degree (or foreign equivalent) in Computer Science, Computer Engineering, Statistics, Economics, Engineering, Applied Sciences, Mathematics, Physics, or a related field
2+ years as a product manager of a machine learning product or 5+ years as data scientist working with product teams
Experience delivering / partnering with product and cross functional teams to deliver complex and scaled projects
Strong analytical skills with experience in applied statistical analysis
A foundational understanding of the ads identity ecosystem
Experience directly driving execution across all aspects of product development cycle
Proven ability to collaborate cross functionally and without direct authority
Preferred Qualifications
Experience writing SQL queries and exploring data independently
PhD or Masters in Probability, Statistics, or Behavioral Economics
2+ years working on an ads product measuring or serving behavioral advertising
2+ years setting goals for a product team
Experience building or sourcing ground truth data sets
Collaborate & Partner: Work closely with product management, partner management, and other engineering teams to ensure the Ads API meets the needs of both internal stakeholders and external developers.
Who You Are: You are a high-agency leader who doesn't wait for direction; you see what needs to be done and take the initiative to make it happen. You have a strong sense of ownership and are driven to find solutions, work through ambiguity and enjoy complex challenges.
Required Qualifications:
5+ years of industry experience as a Software Engineer.
2+ years managing (including coaching, mentoring, developing) engineering teams.
Demonstrated ability to drive projects from inception to completion, acting as the primary agent of change.
Proven experience designing, building, and operating scalable, public-facing APIs (e.g., REST, gRPC).
Experience with at least two general programming languages such as Python, Go, Scala, Java, or C++.
Excellent communication skills, both written and verbal, and the ability to work effectively with product managers, data scientists, and other xfn stakeholders.
Preferred Qualifications:
Experience managing Infrastructure or Platform teams.
Experience in the advertising technology space.
Experience with API gateways, authentication/authorization protocols (e.g., OAuth), and rate limiting.
Benefits:
Comprehensive Healthcare Benefits and Income Replacement Programs
401k with Employer Match
Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
Family Planning Support
Gender-Affirming Care
Mental Health & Coaching Benefits
Flexible Vacation & Paid Volunteer Time Off
Generous Paid Parental Leave
#L1-AS1
Pay Transparency:
This job posting may span more than one career level.
In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.
To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.
The base pay range for this position is:
$190,800—$267,100 USD