Senior Outreach Lead - Comics and Collectables

Kickstarter is seeking a passionate and strategic Senior Outreach Lead, Comics and Collectable (I)  to join our Outreach team. This role sits at the heart of our efforts to connect with and support creators, playing a vital role in driving engagement and ensuring creators have the resources and guidance they need to succeed on our platform. Reporting to the Director, Outreach, the Senior Outreach Lead will work closely with cross-functional teams to develop and implement outreach strategies, cultivate relationships within creative communities, and advocate for creators' needs internally. The ideal candidate is a proactive, relationship-driven professional with a deep understanding of the comics and collectables industries, strong communication skills, and a passion for empowering creators to bring their projects to life.

The salary for this role in the United States is $95,000 - $113,600

Creator Engagement & Support

• Build and strengthen relationships with creators in Kickstarter’s community, connecting with promising individuals who could use Kickstarter to bring impactful projects to life.

• Track creator interactions using Kickstarter’s CRM, ensuring adherence to service-level agreements (SLAs) for curation and outreach support.

• Provide strategic guidance to creators, helping them craft strong campaigns, refine their launch strategies, and connect with relevant community resources.

Community Education & Development

• Develop and refine category-specific educational resources in collaboration with internal teams to better support creators. 

• Identify opportunities to educate and empower creators by sharing best practices, industry insights, and platform resources.

Partnership & Ecosystem Building

• Establish and strengthen relationships with institutions and partners within the broader creative ecosystem to build Kickstarter’s referral pipeline.

• Collaborate with industry stakeholders to expand Kickstarter's reach and visibility within key creative communities.

Event Strategy & Representation

• Contribute to Kickstarter’s strategy for industry events, attending as a representative to engage with creators and industry audiences through networking and public speaking opportunities.

• Leverage events to connect with new and returning creators, positioning Kickstarter as the go-to platform for their funding needs.

Strategic Outreach & Growth

• Advocate for Kickstarter in a competitive funding landscape, identifying and pitching new prospective creators while working to reengage and win back those exploring alternate funding paths.

• Gather market intelligence on industry trends and competing platforms to inform outreach strategies and positioning.

Product Adoption & Feedback Loop

• Support the development and rollout of new product features and services by recruiting beta participants and driving adoption among priority creators.

• Serve as an internal champion for the needs of creators, surfacing feedback on product, policies, and user experience to internal stakeholders and collaborating across teams to enhance the creator experience.

Content & Marketing Collaboration

• Utilize Kickstarter’s category-specific curation channels to showcase creators' work and collaborate with marketing teams to feature priority creators across brand channels.

• Develop strategies to highlight success stories and inspire new creators to engage with Kickstarter.

About You

• You have at least 5 years of deep, professional experience working in the comics and collectables communities, including a network of connections. 

• You have strong knowledge of comics publishing, collectable toys, and other licensed IP-based products and an understanding of what makes projects in these areas a good fit for Kickstarter.

• You have a demonstrated ability to align with strategic objectives and get data-driven results. This includes tracking goals and budgets that level up to company and team strategies.

• You have exceptional communication skills and are adept at presenting to small and large groups, speaking to the press, and have the ability to represent Kickstarter in a positive light at industry events.

• You have a demonstrated presence within the comics and collectables communities through playing a central role at key events, developing a compelling online presence, writing thought pieces, or making other meaningful contributions to helping independent creators and institutions succeed.

• You have a strong sense of what makes crowdfunding projects succeed and the ability to assess quality, innovation, creativity, and clarity of presentation when reviewing a campaign.

• Bonus points if you have experience bringing projects to life on Kickstarter as a creator, campaign consultant, or backer.