Senior Director - Employee Service Demand Generation
Job Description
Senior Director of Employee Service Marketing
We’re looking for a strategic and results-driven Senior Director of Marketing to accelerate growth for our Employee Service Management business. In this role, you’ll serve as both:
The Marketing lead for Employee Service – shaping the strategic vision for business growth in partnership with Product, Sales, Partners, and Customer Success.
The Employee Service lead within Marketing – lead the marketing strategy to accelerate brand awareness, pipeline creation, and revenue, while driving alignment with the broader growth vision for Employee Service across the marketing organization.
This is a highly visible, cross-functional role that blends strategy and execution. You’ll collaborate across product marketing, field, digital, partner, and regional teams to deliver full-funnel marketing programs that resonate with buyers and deliver measurable business impact. The right candidate thrives in fast-moving environments, leads with influence, and brings a collaborative, team-first mindset.
What You’ll Do
Strategic Leadership
Represent Marketing on the Employee Service Leadership team, contributing to the strategic vision for business growth. Drive executive reviews for Employee Service marketing across
Partner with Product, Sales, Partner, and Customer Success leaders to impact strategic direction and drive alignment on market opportunities, priorities, and growth strategies.
Team Leadership & Development
Build, mentor, and inspire a high-performing demand generation team.
Provide clarity, direction, and coaching to amplify impact across global campaigns.
Cultivate a culture of collaboration, creativity, and accountability.
Campaign Strategy & Execution
Lead your team in developing and executing full-funnel campaigns that meet pipeline and revenue goals.
Lead bold, strategic brand initiatives to elevate Zendesk’s brand presence to reach the Employe Services business goals
Ensure messaging and tactics are aligned with buyer needs, market trends, and business objectives.
Customer Journey & Content
Partner with product marketing to map and optimize the customer journey across personas.
Direct the creation of compelling content strategies that nurture buyers at every stage—insight-driven, conversion-focused, and tailored to audience segments.
Cross-Functional Marketing Collaboration
Align with regional and product marketing teams for consistent messaging and impact.
Partner with field, digital, and channel marketing to orchestrate integrated campaigns.
Collaborate with partner marketing on joint initiatives that expand reach and accelerate demand.
Performance & Analytics
Work with marketing ops and analytics to track campaign performance, pipeline contribution, and ROI.
Present insights, results, and recommendations to the Employee Service Leadership team, senior leaders, and cross-functional stakeholders.
Qualifications
10+ years of marketing experience in B2B SaaS
Experience marketing to the IT audience preferred
Demonstrated ability to recruit and develop high-performing talent, with a focus on creating psychological safety for diverse teams and building inclusive cultures
Experience leading teams to own end-to-end execution of campaigns.
Experience building measurement and feedback loops for qualitative and quantitative insights in a test, learn and improve approach.
Ability to synthesize persona, competitive and product intelligence into simple & clear positioning for global campaigns
Ability to use data insights to optimize marketing performance
Strong communication skills across all levels, from marketing and sales professionals to executives
Experience collaborating across multiple internal teams and departments and building effective relationships to influence change
A bias for fast but thoughtful action, results, and delivery with a high-quality bar
Where We Work:
In this role, you’ll work primarily remotely with the support of a dynamic and caring team. We’ll provide you with the digital tools and experiences to be together–even when we’re apart. Being digital first doesn’t mean we’re digital only. You’ll also have the flexibility to join us at a Zendesk workspace, in one of our Zendesk offices or our flex office spaces. We will bring our people together on occasion to connect, collaborate, learn, or celebrate in person.
The US annualized base salary range for this position is $190,000.00-$286,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.
The intelligent heart of customer experience
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.
Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.
As part of our commitment to fairness and transparency, we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position, in accordance with Company guidelines and applicable law.
Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.
Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.
About the job
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Senior Director - Employee Service Demand Generation
Job Description
Senior Director of Employee Service Marketing
We’re looking for a strategic and results-driven Senior Director of Marketing to accelerate growth for our Employee Service Management business. In this role, you’ll serve as both:
The Marketing lead for Employee Service – shaping the strategic vision for business growth in partnership with Product, Sales, Partners, and Customer Success.
The Employee Service lead within Marketing – lead the marketing strategy to accelerate brand awareness, pipeline creation, and revenue, while driving alignment with the broader growth vision for Employee Service across the marketing organization.
This is a highly visible, cross-functional role that blends strategy and execution. You’ll collaborate across product marketing, field, digital, partner, and regional teams to deliver full-funnel marketing programs that resonate with buyers and deliver measurable business impact. The right candidate thrives in fast-moving environments, leads with influence, and brings a collaborative, team-first mindset.
What You’ll Do
Strategic Leadership
Represent Marketing on the Employee Service Leadership team, contributing to the strategic vision for business growth. Drive executive reviews for Employee Service marketing across
Partner with Product, Sales, Partner, and Customer Success leaders to impact strategic direction and drive alignment on market opportunities, priorities, and growth strategies.
Team Leadership & Development
Build, mentor, and inspire a high-performing demand generation team.
Provide clarity, direction, and coaching to amplify impact across global campaigns.
Cultivate a culture of collaboration, creativity, and accountability.
Campaign Strategy & Execution
Lead your team in developing and executing full-funnel campaigns that meet pipeline and revenue goals.
Lead bold, strategic brand initiatives to elevate Zendesk’s brand presence to reach the Employe Services business goals
Ensure messaging and tactics are aligned with buyer needs, market trends, and business objectives.
Customer Journey & Content
Partner with product marketing to map and optimize the customer journey across personas.
Direct the creation of compelling content strategies that nurture buyers at every stage—insight-driven, conversion-focused, and tailored to audience segments.
Cross-Functional Marketing Collaboration
Align with regional and product marketing teams for consistent messaging and impact.
Partner with field, digital, and channel marketing to orchestrate integrated campaigns.
Collaborate with partner marketing on joint initiatives that expand reach and accelerate demand.
Performance & Analytics
Work with marketing ops and analytics to track campaign performance, pipeline contribution, and ROI.
Present insights, results, and recommendations to the Employee Service Leadership team, senior leaders, and cross-functional stakeholders.
Qualifications
10+ years of marketing experience in B2B SaaS
Experience marketing to the IT audience preferred
Demonstrated ability to recruit and develop high-performing talent, with a focus on creating psychological safety for diverse teams and building inclusive cultures
Experience leading teams to own end-to-end execution of campaigns.
Experience building measurement and feedback loops for qualitative and quantitative insights in a test, learn and improve approach.
Ability to synthesize persona, competitive and product intelligence into simple & clear positioning for global campaigns
Ability to use data insights to optimize marketing performance
Strong communication skills across all levels, from marketing and sales professionals to executives
Experience collaborating across multiple internal teams and departments and building effective relationships to influence change
A bias for fast but thoughtful action, results, and delivery with a high-quality bar
Where We Work:
In this role, you’ll work primarily remotely with the support of a dynamic and caring team. We’ll provide you with the digital tools and experiences to be together–even when we’re apart. Being digital first doesn’t mean we’re digital only. You’ll also have the flexibility to join us at a Zendesk workspace, in one of our Zendesk offices or our flex office spaces. We will bring our people together on occasion to connect, collaborate, learn, or celebrate in person.
The US annualized base salary range for this position is $190,000.00-$286,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.
The intelligent heart of customer experience
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.
Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.
As part of our commitment to fairness and transparency, we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position, in accordance with Company guidelines and applicable law.
Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.
Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.