Senior Brand Strategy Manager

The Opportunity

We’re seeking a Senior Brand Strategy Manager to implement, refine, and grow Gametime’s brand platform and strategic execution. This role will translate business goals into compelling brand narratives, ensuring our marketing and creative output consistently ladder up to a cohesive strategy. You’ll partner closely with creative, media, performance, and product teams to ensure our brand is distinctive, emotionally resonant, and driving measurable impact across every stage of the funnel.

What Your Impact Will Be

• Lead Gametime’s brand strategy - evolving our positioning, audience insights, competitive differentiation, and messaging frameworks that guide all marketing and creative expression and build a deeper connection with fans.

• Develop cut through, insight-driven creative briefs, collaborating cross functionally and with brand partners to translate audience, cultural, and category insights into actionable, consumer-facing creative that enhances adoption, loyalty, and advocacy.

• Lead strategic brand planning for go-to-market initiatives, seasonal campaigns, and partnerships - ensuring consistent, compelling storytelling across paid and owned channels.

• Own the relationship with Gametime’s PR agency - setting strategy, shaping narratives, managing execution, and ensuring earned media aligns with broader brand messaging and priorities.

• Drive always-on brand expression by partnering with Organic Social, Content, CRM, Product, and Fan Happiness teams to ensure voice, tone, and visual identity remain consistent across all touchpoints.

• Create and maintain a unified brand architecture and serve as a brand steward, evolving and enforcing Gametime’s tone, design language, and purpose - building internal understanding and adoption through playbooks, toolkits, and workshops.

• Partner with Data to establish measurement frameworks that connect brand marketing activities to business outcomes - tracking funnel metrics, salience, perception, and long-term equity.

• Monitor cultural, audience, and competitive trends to identify opportunities for breakthrough storytelling and category differentiation.

• Define and lead brand planning processes and calendars working with Marketing Ops to align cross-functional teams around key initiatives, narratives, and campaign milestones.

What We’re Looking For

• 7+ years of experience in brand strategy, marketing, or communications, ideally within tech, mobile apps, or entertainment.

• Proven experience developing or evolving brand platforms and messaging frameworks.

• Strong understanding of consumer psychology, audience segmentation, and cultural trends.

• Demonstrated ability to connect brand storytelling to business metrics and performance outcomes.

• Exceptional writing and communication skills - able to articulate strategy clearly and inspire creative teams.

• Experience managing agencies, cross-functional, and external partners to deliver integrated brand campaigns.

• Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-moving environment.

• Comfort working with data-driven teams to link brand initiatives to measurable outcomes.

• A collaborative, curious, and culturally aware thinker who thrives on translating insight into breakthrough creative strategy.

Nice to Have

• Experience in live events, sports, or entertainment marketing.

• Familiarity with brand tracking, measurement tools, and consumer insights platforms.

• Background working with creative agencies or in-house brand studios.

At Gametime pay ranges are subject to change and assigned to a job based on specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget.

United States - Pay Range

$1—$2 USD