Senior Amazon PPC Manager: Lead

About the Role

As the Amazon PPC Lead, youll be in charge of leading a team, implementing strategy, & driving the successful execution of all marketing efforts. You will be driving the optimization of Pay-Per-Click (PPC) advertising campaigns on the Amazon platform. Collaborating closely with internal teams and external partners, youll craft and execute comprehensive product launch strategies, and focus on driving traffic, enhancing sales, and maximizing ROI for our products.

In this position, your PPC & team management expertise will be instrumental in elevating our brands, increasing sales, enhancing visibility, and solidifying our digital presence on Amazon.

Core Tasks:

• Develop and implement PPC campaigns on Amazon Seller Central, ensuring optimal performance from the outset

• Lead product launches and promotional campaigns to improve keyword rankings and visibility, thus influencing market presence and sales

• Conduct thorough keyword research and competitive analysis to shape strategy, based on a deep understanding of market dynamics and competitor actions

• Manage daily budgets across multiple brands to maximize return on investment, focusing on cost-effective ad spending

• Align PPC strategies with the Senior Brand Manager to achieve brand objectives and adapt to market changes, integrating PPC campaigns with wider marketing initiatives

• Regularly engage with the Senior Brand Manager to align PPC activities with company goals, promoting strategic coherence and collaborative planning

• Use data analytics to continually refine campaigns, aiming for increased visibility and sales, and adjust strategies based on performance metrics

• Stay updated on Amazon platform changes and PPC trends to maintain a strategic advantage

• Develop A/B testing processes to identify effective ad content and keywords, employing data-driven insights for continuous campaign optimization

• Assist in managing the catalog and listings, address advertising and listing issues, and communicate with Amazon to resolve problems

• Generate comprehensive reports on campaign performance for internal review, enabling data-backed strategic decisions

• Proactively explore new opportunities within Amazon to broaden brand reach and impact, leveraging the latest tools and strategies

• Ensure adherence to legal and regulatory standards in Amazon sales and advertising to mitigate legal risks.

Must Haves:

• Minimum 5 years of experience in managing Amazon PPC campaigns, with a demonstrated history of sales growth and conversion optimization

• At least 3 years of experience in managing a team of PPC analysts

• Proficiency in Helium10, Data Dive, and Amazon Seller Central

• Proficiency in Pacvue, Perpetua, Teikametrics, or similar PPC automation tools

• Strong analytical skills for making data-informed decisions

• Excellent communication abilities, with experience leading teams and collaborating across departments

• Adaptability to thrive in a dynamic and evolving e-commerce environment

• Detail-oriented approach with a focus on delivering high-quality results within tight deadlines

• Ability to work EST