Search Strategy Manager
To see similar active jobs please follow this link: Remote Marketing jobs
Job Description
This role is based REMOTE but if you live within a 50-mile radius of Warren, MI - Cadillac Tower you are expected to report to that location three times a week, at minimum. This job may be eligible for relocation.
The Search Strategy Manager is a strategic leader, responsible for overseeing the in-house paid search team, driving its success, and supporting the Search Strategy Lead in key business objectives and yearly projects. This role requires a deep understanding of paid search hands-on-keys and theory, strong leadership and communication skills, and the ability to develop innovative strategies and guiding the team on implementation. The Strategy Manager will guide the SEM team, manage stakeholder relationships, and ensure that paid search efforts align with overall business objectives. The Manager is expected to have strong knowledge and understanding of all aspects of search and exercises independent discretion and judgment on significant matters of strategy and activation based on professional knowledge.
Major Duties and Responsibilities:
Strategy Development & Execution: Develop and implement paid search strategies aligned with business goals. Oversee operational plans, analyze data, and resolve issues. Use judgment to create programs and strategies that meet annual objectives.
Team Leadership & Mentorship: Oversee the SEM team (including the SEM Specialist, SEM Senior Specialist, and SEM Assistant Manager), providing guidance, mentorship, and performance feedback. Communicates recommendations and results effectively across job areas. Actively listens and responds to colleagues' concerns to engage them towards goals. Promotes cooperation and explains information to subordinates and peers. Mentors' junior employees, providing coaching on difficult issues. Builds teams with the right mix of talent and experience, making intentional hiring decisions. Recognizes and rewards development both publicly and privately.
Stakeholder Management: Manage key stakeholder relationships, providing strategic recommendations and performance updates. Handle diverse challenges with multiple moving parts, developing plans and viewing the whole picture. Work independently, with reviews at critical points.
Budget Management & Forecasting: Develop and manage paid search budgets, forecasting performance and ensuring efficient resource allocation.
Performance Analysis & Reporting: Analyze overall program performance, identify trends, and provide strategic insights to stakeholders.
Innovation & Best Practices: Stay current with paid search trends and best practices, implementing new strategies and technologies. Develop and deliver solutions, driving cross-team efforts. Lead by example, taking responsibility, acknowledging mistakes, and being accountable for goals. Address diverse issues with innovative methods and propose alternative approaches.
Cross-Functional Collaboration: Collaborate with other marketing teams (e.g., SEO, social media) for integrated efforts. Develop and deliver solutions, driving cross-team efforts. Lead by example, taking responsibility, acknowledging mistakes, and being accountable for goals. Address diverse issues with innovative methods and propose alternative approaches.
Stretch Projects & Challenges: Addresses broad challenges by independently analyzing options and breaking them into actionable initiatives. Identifies opportunities to improve processes, services, and structures. Drives change through persuasion, overcoming differing opinions and past practices.
Independent & Cross Team Leadership: Provides technical expertise and supports team interactions with other departments. Drives team results, determines resources, and receives general management guidance. Enhances relationships with senior partners, using data to demonstrate project value and address concerns. Handles diverse challenges with multiple moving parts, developing plans and viewing the whole picture.
AI Knowledge & Understanding: Develop an understanding the impact AI is having on search landscape and guiding GM through the changing landscape, by adapting current strategy and testing new opportunities in the space with a critical eye and prior search expertise (Organic + Paid)
Additional Job Description
Skills and Abilities
7+ years’ experience in SEM/SEO; demonstrated experience in paid search required
Bachelor Degree required
Deep understanding of paid search principles, best practices, and emerging trends.
Strong leadership and management skills, with experience managing a team.
Excellent analytical, problem-solving, and strategic thinking skills.
Exceptional communication, presentation, and interpersonal skills.
Experience in client communication and management.
Proven ability to develop and execute successful paid search strategies.
Uses advanced analytical and problem-solving techniques to resolve a wide range of non-standard problems.
This position requires the ability to legally operate a motor vehicle on a regular basis. A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.
Compensation:
The expected base compensation for this role is: ($117,800-$184,300). Actual base compensation within the identified range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
#LI-MO1
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards Resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
About the job
Search Strategy Manager
To see similar active jobs please follow this link: Remote Marketing jobs
Job Description
This role is based REMOTE but if you live within a 50-mile radius of Warren, MI - Cadillac Tower you are expected to report to that location three times a week, at minimum. This job may be eligible for relocation.
The Search Strategy Manager is a strategic leader, responsible for overseeing the in-house paid search team, driving its success, and supporting the Search Strategy Lead in key business objectives and yearly projects. This role requires a deep understanding of paid search hands-on-keys and theory, strong leadership and communication skills, and the ability to develop innovative strategies and guiding the team on implementation. The Strategy Manager will guide the SEM team, manage stakeholder relationships, and ensure that paid search efforts align with overall business objectives. The Manager is expected to have strong knowledge and understanding of all aspects of search and exercises independent discretion and judgment on significant matters of strategy and activation based on professional knowledge.
Major Duties and Responsibilities:
Strategy Development & Execution: Develop and implement paid search strategies aligned with business goals. Oversee operational plans, analyze data, and resolve issues. Use judgment to create programs and strategies that meet annual objectives.
Team Leadership & Mentorship: Oversee the SEM team (including the SEM Specialist, SEM Senior Specialist, and SEM Assistant Manager), providing guidance, mentorship, and performance feedback. Communicates recommendations and results effectively across job areas. Actively listens and responds to colleagues' concerns to engage them towards goals. Promotes cooperation and explains information to subordinates and peers. Mentors' junior employees, providing coaching on difficult issues. Builds teams with the right mix of talent and experience, making intentional hiring decisions. Recognizes and rewards development both publicly and privately.
Stakeholder Management: Manage key stakeholder relationships, providing strategic recommendations and performance updates. Handle diverse challenges with multiple moving parts, developing plans and viewing the whole picture. Work independently, with reviews at critical points.
Budget Management & Forecasting: Develop and manage paid search budgets, forecasting performance and ensuring efficient resource allocation.
Performance Analysis & Reporting: Analyze overall program performance, identify trends, and provide strategic insights to stakeholders.
Innovation & Best Practices: Stay current with paid search trends and best practices, implementing new strategies and technologies. Develop and deliver solutions, driving cross-team efforts. Lead by example, taking responsibility, acknowledging mistakes, and being accountable for goals. Address diverse issues with innovative methods and propose alternative approaches.
Cross-Functional Collaboration: Collaborate with other marketing teams (e.g., SEO, social media) for integrated efforts. Develop and deliver solutions, driving cross-team efforts. Lead by example, taking responsibility, acknowledging mistakes, and being accountable for goals. Address diverse issues with innovative methods and propose alternative approaches.
Stretch Projects & Challenges: Addresses broad challenges by independently analyzing options and breaking them into actionable initiatives. Identifies opportunities to improve processes, services, and structures. Drives change through persuasion, overcoming differing opinions and past practices.
Independent & Cross Team Leadership: Provides technical expertise and supports team interactions with other departments. Drives team results, determines resources, and receives general management guidance. Enhances relationships with senior partners, using data to demonstrate project value and address concerns. Handles diverse challenges with multiple moving parts, developing plans and viewing the whole picture.
AI Knowledge & Understanding: Develop an understanding the impact AI is having on search landscape and guiding GM through the changing landscape, by adapting current strategy and testing new opportunities in the space with a critical eye and prior search expertise (Organic + Paid)
Additional Job Description
Skills and Abilities
7+ years’ experience in SEM/SEO; demonstrated experience in paid search required
Bachelor Degree required
Deep understanding of paid search principles, best practices, and emerging trends.
Strong leadership and management skills, with experience managing a team.
Excellent analytical, problem-solving, and strategic thinking skills.
Exceptional communication, presentation, and interpersonal skills.
Experience in client communication and management.
Proven ability to develop and execute successful paid search strategies.
Uses advanced analytical and problem-solving techniques to resolve a wide range of non-standard problems.
This position requires the ability to legally operate a motor vehicle on a regular basis. A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.
Compensation:
The expected base compensation for this role is: ($117,800-$184,300). Actual base compensation within the identified range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
#LI-MO1
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards Resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.