Product Marketing Manager

Company Description

Lingraphica is a mission-driven organization that provides speech-generating devices to help improve communication, speech, and quality of life for people with communication impairments.  We look for candidates who enjoy working in a fast-paced, goal-oriented environment, and who share our commitment to helping individuals on their communication journey.

Job Description

Purpose: As a Product Marketing Manager at Lingraphica, you will play a critical role in developing and executing go-to-market strategies for product releases and core launches. You will collaborate closely with Product, Sales, Customer Success, and Marketing teams to ensure successful adoption, create compelling messaging, and drive awareness. A key part of your role will be translating medical and technical terminology into clear, value-driven messaging that resonates with both clinicians, care providers and end users. Additionally, you will support internal/external training and enablement, ensuring teams can effectively communicate product benefits and address customer needs. 

Essential Duties & Responsibilities 

• Lead and develop go-to-market strategies for new product releases and core product launches, ensuring cross-functional alignment and seamless execution 

• Translate technical medical terminology into clear, compelling value propositions for different audiences, including SLPs, other clinicians and healthcare professionals, care partners, and individuals with communication challenges 

• Develop and deliver internal/external training programs, sales enablement materials, and product guides to equip teams with a deep understanding of product benefits and differentiation 

• Partner closely with Product, Sales, and Customer Success teams to develop launch plans that drive awareness, engagement, and adoption 

• Conduct market research and competitive analysis to refine positioning, messaging, and differentiation strategies 

• Develop compelling product messaging, content, and marketing assets to support campaigns and product adoption 

• Establish thought leadership by driving strategic marketing campaigns, promotional activities, and customer storytelling 

• Collect and analyze device usage data as well as track the success of product marketing initiatives, making data-driven recommendations to optimize future launches 

• Ensure internal teams are aligned on product value, key differentiators, and customer pain points, reinforcing a strong internal knowledge base 

Qualifications

Knowledge, Skills, and Abilities 

• Strong understanding of B2B and B2C customer journey mapping, persona modeling, and value-based messaging 

• Demonstrates proficiency in marketing or product marketing management including participating in market analysis, making sound recommendations to grow revenue, building strategy plans, campaigns and new product development launches 

• Experience in developing internal training programs and supporting sales enablement 

• Must have excellent interpersonal skills; both verbal and written skills are essential 

• Confident communicator who is comfortable challenging the status quo and collaborating with various campaign stake holders 

• Strong organizational skills and attention to detail 

• Should have a flexible mindset and be comfortable working in a high-pace environment 

• Ability to adhere to deadlines, SOPs, and brand standards 

• Familiarity with campaign management systems (Wrike, Asana, Trello, etc.) 

Education and Experience 

• Bachelor’s Degree required; BS/BA in Marketing or Business Preferred (MBA a plus) 

• 5-8 years of experience in marketing, product marketing, market research or related field 

• Healthcare, therapy, or medical experience a plus 

Additional Information

Work Environment & Physical Demands  

Incumbent works from home and is expected to maintain a safe, productive work environment with secure internet access. 

Travel  

May work remotely from home.  Travel to the Princeton, NJ or within the continental United States is required 2x/year for team off-sites and annual company meeting. Occasional travel throughout the year within the continental United States for tradeshows and other marketing activities is also required.  

Accommodations  

To perform this job successfully, an individual must be able to perform each essential duty and physical demand satisfactorily. The requirements listed above are representative of the knowledge, skills, and/or abilities and physical demands required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

Lingraphica and Pay Transparency  

At Lingraphica, we are committed to fair and equitable compensation practices. The starting salary range for this position is $109,000 and $129,700 per year. Placement in the starting pay is based on factors such as experience, skills, education, and internal equity. We regularly review our compensation structures to ensure they align with industry standards, promote fairness, and support career growth. In addition to competitive base pay, we offer a comprehensive benefits package and a commitment to fostering an inclusive and supportive workplace. We encourage open conversations about compensation and are dedicated to maintaining transparency throughout the hiring process. 

• Paid Time Off (sick, personal, and vacation) 

• Paid Company Holidays 

• 401(k) Retirement Plan and Contribution 

• Medical/Dental/Vision benefits with FSA, HSA, & Dependent care options 

• Employer Paid Life Insurance  

• Voluntary benefits such as Short and Long Term Disability, Critical Illness, Hospital Indemnity and AD & D insurance 

• Stipends for health and wellness, home office setup and professional development  

• Paid Family Leave 

• Annual bonus program 

• Annual merit increases 

• Year-Round Flex Friday’s 

• Discounts on travel, entertainment, home/pet/car insurance 

To learn more about Lingraphica, visit: www.lingraphica.com! To learn more about our benefits offerings, click here!

This Organization Participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. 

Este empleador participa en E-Verify y proporcionará al gobierno federal la información de su Formulario I-9 para confirmar que usted está autorizado para trabajar en los EE. UU.